旅游感知形象与旅游地形象塑造

在区域旅游发展中,目的地旅游形象塑造至关重要,是目的地对旅游者最为重要的拉力之一。从心理学、地理学、社会学、人类学的角度探讨了人类的旅游感知形象与目的地旅游形象塑造紧密相关。旅游感知形象受观看方式、文化环境、媒介、人口统计学特征等因素的影响,是社会文化熏陶的结果。只有认真研究不同的旅游地形象感知图式的属性,才能塑造出满足旅游者心理期待和想象的旅游地形象。

Tourism Apperceiving Image and Creation of Tourist Destination's Image

The image of tourist destination is so important that it is one of the key elements to attract tourists in the development of regional tourism.This thesis analyzes that tourism apperceiving images are closely related with the image of tourist destination from the angle of psychology,geography,sociology and anthropology.Tourism apperceiving images are influenced by ways of seeing,culture,medium,demography character that are socially and culturally cultivated.In order to create ideal tourist images that can satisfy tourists' psychological wants and needs,it is necessary to study the character of tourism apperceiving image's pattern.