| 电子市场环境中供应链双源渠道主从对策模型 |
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| 引用本文： | 晏妮娜,黄小原,刘兵.电子市场环境中供应链双源渠道主从对策模型[J].中国管理科学,2007,15(3):98-102. |
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| 作者姓名： | 晏妮娜 黄小原 刘兵 |
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| 作者单位： | 1. 首钢总公司 北京100041;
2. 中国人民大学商学院 北京10027;
3. 东北大学工商管理学院 沈阳110004;
4. 艾默生过程控制有限公司 北京100020 |
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| 基金项目： | 国家自然科学基金;高等学校博士学科点专项科研项目 |
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| 摘 要： | 在服务-价格敏感需求条件下,构建了一个新的电子市场环境中供应链双源渠道协调的Stackelberg主从对策模型.分别考虑了传统供应链独立渠道和电子市场双源渠道的集中决策和主从对策.研究了供应链双源渠道中的两种协调方式,即上下游节点之间的协调及传统渠道与电子渠道之间的协调.最后,结合上海宝钢益昌电子商务的具体运作实例,进行了供应链双源渠道的仿真计算和分析.
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| 关 键 词： | 供应链 电子市场 双源渠道 协调 Stackelberg主从对策 |
| 文章编号： | 1003-207(2007)03-0098-05 |
| 收稿时间： | 2005-11-7 |
| 修稿时间： | 2005年11月7日 |
Stackelberg Game Models of Supply Chain Dual-Channel Coordination in E-Markets |
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| YAN Ni-na,HUANG Xiao-yuan,LIU Bing.Stackelberg Game Models of Supply Chain Dual-Channel Coordination in E-Markets[J].Chinese Journal of Management Science,2007,15(3):98-102. |
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| Authors: | YAN Ni-na HUANG Xiao-yuan LIU Bing |
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| Affiliation: | 1. Shougang Iron & Steel Co., Beijing 100041, China;
2. Business School, Renmin University, Beijing 100027, China;
3. School of Business Administration, Northeastern University, Shenyang 110004, China;
4. Emerson Process Management Co. Ltd., Beijing 100020, China |
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| Abstract: | Under the service-price sensitive demand condition,the Stackelberg game models of supply chain dual-channel coordination in e-markets are established.The integrated decision and Stackelberg game for traditional channel and dual-channel are considered respectively.Two modes of supply chain coordination are studied,that is coordination between upriver and downriver companies and coordination between tradition channel and online direct channel.Finally,combining with the ecommerce practice of Shanghai Baosteel Yichang Co.,the simulating calculation and analysis for supply chain dual-channel are carried out. |
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| Keywords: | supply chain e-markets dual-channel coordination stackelberg game |
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