| 基于行为经济学的发电商交易心理与决策行为偏差研究 |
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| 引用本文： | 叶青,王宣元.基于行为经济学的发电商交易心理与决策行为偏差研究[J].华北电力技术,2012(1):16-20. |
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| 作者姓名： | 叶青 王宣元 |
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| 作者单位： | 华北电网有限公司电力交易中心,北京,100053 |
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| 摘 要： | 指出了行为经济学理论对于发电交易决策研究的现实意义,分析了在不确定性条件下的发电商心理与行为偏差。结合现实电力市场特征和行为经济学理论,对发电商个体、群体的心理与行为偏差进行解释,阐明了电力市场交易信息披露的引导作用,提出了纠正发电商交易心理和决策行为偏差的相关措施。
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| 关 键 词： | 发电交易 心理 行为 决策 偏差 |
Research on Transaction Mentation and Decision Behavioral Bias of Generating Companies Based on Behavioral Economics |
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| Ye Qing
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Wang Xuan-yuan.Research on Transaction Mentation and Decision Behavioral Bias of Generating Companies Based on Behavioral Economics[J].North China Electric Power,2012(1):16-20. |
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| Authors: | Ye Qing Wang Xuan-yuan |
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| Affiliation: | (Power Transaction Center,North China Grid Company Ltd.,Beijing 100053,China) |
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| Abstract: | This paper pointed out the realistic meaning of behavioral economic theory for research on power transaction decision,analyzed the generating companies＇ mentation and behavioral bias under the condition of uncertainty.Combing the realistic power market characteristics and behavioral economic theory,it explained the mentation and behavioral bias of generating individual and group,illustrated the guiding function of publishing power market transaction information,and proposed measures for correcting generating companies＇ transaction mentation and decision behavioral bias. |
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| Keywords: | power transaction mentation behavior decision bias |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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