| 广告语言的风格美蠡测 |
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| 引用本文： | 吉峰.广告语言的风格美蠡测[J].怀化学院学报,2010,29(3):121-122. |
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| 作者姓名： | 吉峰 |
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| 作者单位： | 莆田学院,汉语言文学系,福建,莆田,351100 |
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| 摘 要： | 广告语言是广告的核心内容,高度浓缩了产品特性和企业精神。优秀的广告语在其风格上能够给消费者以美的享受,以多种美态引人入胜,赋予广告审美价值和艺术品位。旨在从三个角度蠡测广告语言的风格美态:简约美、含蓄美、诙谐美。
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| 关 键 词： | 广告 语言 风格美 |
On the Beauty of the Style of Advertising Language |
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| JI Feng.On the Beauty of the Style of Advertising Language[J].Journal of Huaihua University,2010,29(3):121-122. |
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| Authors: | JI Feng |
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| Abstract: | Advertising language is the core content of advertisements,highly concentrating product features and entrepreneurial spirit.Good slogan,in its style can give consumers the enjoyment of beauty,the beauty of engaging in a variety of giving aesthetic values and artistic taste advertising.From three aspects,this article aims to point out the beauty of advertising language style,simplicity,implicitly and witty. |
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| Keywords: | advertising language the beauty of style |
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