Enhancing stated preference surveys in transportation research: the contribution of geographic information systems

In this paper we argue that visualization, data management and computational capabilities of geographic information systems (GIS) can assist transportation stated preference research in capturing the contextual complexity of many transportation decision environments by providing respondents with maps and other spatial and non-spatial information in graphical form that enhance respondents' understanding of decision scenarios. We explore the multiple inherent contributions of GIS to transportation stated preference data collection and propose a framework for a GIS-based stated preference survey instrument. We also present the design concepts of two survey prototypes and their GIS implementation for a sample travel mode choice problem.