| 基于逆向拍卖的演化博弈分析 |
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| 引用本文： | 周学广,张 坚,杜建国.基于逆向拍卖的演化博弈分析[J].中国管理科学,2010,18(5):171-178. |
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| 作者姓名： | 周学广 张 坚 杜建国 |
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| 作者单位： | 1. 江苏大学工商管理学院, 江苏 镇江 212013;
2. 江苏大学财经学院, 江苏 镇江 212013 |
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| 基金项目： | 国家自然科学基金资助项目(70731002);江苏省教育厅哲学社会科学基金项目(08SJD6300005);江苏省高校“青蓝工程”资助;江苏大学拔尖人才培养工程资助 |
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| 摘 要： | 逆向拍卖对传统供应链的运作模式带来巨大挑战,供应商和采购商应该如何把这一新的工具融入到企业的生产运营过程中已成为企业发展电子商务的当务之急.本文首先建立了一个非合作静态博弈模型来分析实现供应链长期合作的纯策略纳什均衡解的条件.然后,在此基础上运用演化博弈的思想分析了演化的路径以及影响演化的因素.最后运用数值仿真演示了决策参数的不同取值和初始条件的改变对演化结果的影响.
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| 关 键 词： | 供应链管理 逆向拍卖 演化博弈 机会主义投标者 |
| 收稿时间： | 2009-9-22 |
| 修稿时间： | 2010-8-17 |
Evolutionary Game Analysis on Reverse Auction |
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| ZHOU Xue-guang,ZHANG Jian,DU Jian-guo.Evolutionary Game Analysis on Reverse Auction[J].Chinese Journal of Management Science,2010,18(5):171-178. |
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| Authors: | ZHOU Xue-guang ZHANG Jian DU Jian-guo |
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| Affiliation: | 1. School of Business Administration, Jiangsu University, Zhenjiang 212013, China;
2. School of France and Economic, Jiangsu University, Zhenjiang 212013, China |
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| Abstract: | The reverse auctions have made great challenge to the operational model of the traditional supply chains.It is the most urgent task for buyers and suppliers to integrate this new tool into the operational process of enterprises in developing of e-business.Firstly,a non-cooperative static game is constructed to analyze how to achieve long-term cooperative conditions of supply chain,and which is the pure strategies Nash Equilibrium in this paper.Then,basing on that,the evolution of the paths and the influence of factors are analyzed with the idea of evolutionary game.At last,the influence of diversity decision-making parameters and variation of initial condition on evolution result through reliable numerical simulation. |
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| Keywords: | supply management reverse auction evolutionary game opportunistic bidder |
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