| 中国企业渠道联盟关系影响因素研究 |
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| 引用本文： | 陈涛,潘喆.中国企业渠道联盟关系影响因素研究[J].南开管理评论,2006,9(6):74-80. |
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| 作者姓名： | 陈涛 潘喆 |
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| 作者单位： | 1. 华中科技大学管理学院
2. 武汉科技大学管理学院 |
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| 摘 要： | 渠道联盟被认为是渠道关系中最高、最好的形式。学术界对渠道联盟关系影响因素的研究主要集中在承诺、信任、沟通与合作等方面。本文实证研究了影响中国企业渠道联盟关系的若干因素及其影响程度,特别是探讨了私人关系和行政因素等的影响程度。
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| 关 键 词： | 渠道联盟关系 承诺与信任 沟通与合作 收益 私人关系 行政因素 |
A Study on Influential Factors of Channel Alliance Relationship of Chinese Corporations |
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| Chen Tao,Pan Zhe.A Study on Influential Factors of Channel Alliance Relationship of Chinese Corporations[J].Nankai Business Review,2006,9(6):74-80. |
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| Authors: | Chen Tao Pan Zhe |
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| Affiliation: | Chen Tao Pan Zhe |
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| Abstract: | Channel alliance is regarded as the most advanced and best form of channel relationships.With regard to the studies on influential factors of channel alliance relationship,the academic world mainly focuses on commitment,trust,communication and cooperation.In this paper,empirical research is used to study the factors,which influence the channel alliance relationship of Chinese firms,and their influential levels,especially personal relationship and administrative factors. |
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| Keywords: | Channel Alliance Relationship Commitment and Trust Communication and Cooperation Returns Personal Relationship Administrative Factor |
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