| 发掘医院文化内涵 塑造医院个性品牌 |
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| 引用本文： | 王丽华,何京芬.发掘医院文化内涵 塑造医院个性品牌[J].现代医院,2005,5(6):1-3. |
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| 作者姓名： | 王丽华 何京芬 |
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| 作者单位： | 深圳市妇幼保健院,广东,深圳,518028 |
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| 摘 要： | 目的发掘医院文化内涵、塑造医院个性品牌,增强医院全面建设的强劲动力。方法在精神文明建设实践中,探索和总结医院文化建设的模式做法和成果。结果加强了人文关怀,推动了医院的管理运营,提高了医院管理水平和品牌效应。结论优秀的医院文化可以促成优秀医院的形成和发展,优秀的医院有自己优秀的医院文化。
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| 关 键 词： | 人文关怀 医院文化建设 医院个性品牌 |
UNEARTH HOSPITAL'S CULTURE CONNOTATION TO SHAPE HOSPITAL'S INDIVIDUAL BRAND |
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| Wang Li-hua,He Jing-fen.UNEARTH HOSPITAL''''S CULTURE CONNOTATION TO SHAPE HOSPITAL''''S INDIVIDUAL BRAND[J].Modern Hospital,2005,5(6):1-3. |
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| Authors: | Wang Li-hua He Jing-fen |
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| Affiliation: | Wang Li-hua,He Jing-fen Shenzhen Maternity & Child Healthcare Hospital,Guangdong Province 518028 PRC |
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| Abstract: | Excellent hospital culture can form and develop an excellent hospital. It is a strong power to promote hospital construction, exhuming hospital culture content and shaping hospital individual brand. The crew of Shenzhen Maternity & Child Healthcare Hospital have practiced to strengthen humanity solicitude for many years, they promoted hospital operation, enhanced hospital managing level. |
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| Keywords: | Humanity solicitude Hospital culture construction Hospital individual brand |
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