从修辞之美看汉字创意设计

"修辞"指的是语言上的修饰。将修饰汉语的修辞方法用在汉字创意设计上,是字体设计的新视角。汉字字素自古至今始终保持在三、四百个之间,字素的组合共有七种十四类,汉字体态的多样程度呈几何级数增长。这些都为修辞方法在汉字设计中的应用提供了无限的可能性。修辞方法中的拆字与并字,在中国式的视觉表达中广为运用,在文章中通过民间作品和现代设计进行探讨和分析,梳理出拆字与并字在汉字创意设计中的应用方式,并传达出汉语修辞之美与汉字体态之美的相辅相成。

From the Rhetoric Beauty to View the Creative Design of Chinese Character

"Rhetoric" refers to the modification of language. It’s a new angle of view that the rhetoric method to modified Chinese is used in the creative design of Chinese character .Since ancient times, the number of Chinese characters units remained three to four hundreds, and the combination of grapheme are seven kinds and fourteen categories. The diversity of Chinese characters posture has a geometric growth. These rhetorical methods offer endless possibilities to Chinese characters design. The characters’ splitting and combining in rhetoric method are widely used as the visual expression of Chinese characters. In the article, through discussing and analyzing the civil works and modern design, in order to comb out the application mode of the characters’ splitting and combining in the creative design of Chinese character ,and to convey the supplement each other of Chinese rhetoric and Chinese posture ’beauty.