| 报纸媒介系列广告形成特点与设计方式分析 |
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| 引用本文： | 周宇.报纸媒介系列广告形成特点与设计方式分析[J].数码设计:surface,2012(7):51-53. |
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| 作者姓名： | 周宇 |
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| 作者单位： | 江苏大学艺术学院 |
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| 摘 要： | 无时间、地点限制反复刺激是报纸媒介系列广告的主要特点。因此,报纸媒介系列性广告在形成方式上具有其特有的时间性与空间性特点;而在广告的表现方式上则通常运用同类并列型、层次递进型、悬念升级型三种系列性设计方式来表现广告主题。
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| 关 键 词： | 报纸媒介 系列广告 |
Analysis of Series Advertising Formation Characteristics and Design Pattern in Newspaper Medium |
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| Authors: | ZHOU Yu |
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| Abstract: | No time and place limited, repeated stimulation is the main characteristic of series Advertising In Newspaper Medium. Therefore, the newspaper media advertising in the form of series mode has its special time and space characteristics. On advertising performance,series advertising is usually use similar juxtaposition, progressive, suspense upgrading three types of series design Pattern to express the advertising theme. |
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| Keywords: | newspaper media series advertising |
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