设计企业的经营与生产协同管理探究

设计企业加强经营和生产协同管理是现状要求和科学发展观的要求。现在经营生产管理过程的现状有专业分院和综合分院两种。探索了经营与生产的协同管理,建议采用介于专业分院和综合分院管理模式之间的形式,让专业分院负责经营的副院长兼任总院经营计划部门负责人,并推行项目负责人负责制,充分发挥其在项目经营管理过程中的作用。

Researches for Cooperative Management of Marketing & Production in Design Enterprises

It would meet the dual requirements of the current situation and Scientific Outlook on Development to improve cooperative management of marketing and production in design enterprises. There are speciality and comprehensive branches during the management of marketing and production. In the author's opinion, the vice-president being charge of marketing in the speciality branch should concurrently serve as the principal of marketing & planning department in the general institute. Furthermore, it's meaningful to promote the project principal responsibility system in developing the management function totally.