商品换季降价促销的经济学分析

合理的商品降价促销可以扩大企业或商场的商品销售量,增加利润。但是商品降价幅度太大将使企业或商场的利润减少,从而对企业或商场的发展后劲产生影响;商品降价幅度太小也不利于企业或商场的商品促销,利用数学分析方法计算了商品合理的降价幅度及最大可能降价幅度,以供决策者参考。

Economics Analysis on the Promotion of Seasonal Commodities on Sale

The reasonable promtion of seasonal commodities on sale can increase sales volume and profit of enterprises or markets.However, too large price-reducing may also lower the profits, and hinder the development stamina of enterprises or markets.Besides, too small price-veducing is unfavourable for the promotion of commodities.Thus the paper works out the reasonable scope and the maximum scope of price-reducing with mathematical methods so as to offering references for decision makers.