首页 | 官方网站   微博 | 高级检索  
     

怪异的“糖酒会”
引用本文:李秀江.怪异的“糖酒会”[J].中国食品工业,2003(12):34-34,36.
作者姓名:李秀江
作者单位: 
摘    要:<正> “糖酒会”,号称“天下第一会”,其规模之大,参会企业之多,广告投入之巨,促销手段之奇确实是其它展会无法企及的。今年,在沈阳举行的第69届秋季全国糖酒会,还真让人开了眼界。 糖酒会开幕前几天,各地客商就把沈阳变成了“广告城”。据统计,全市各主要街路、广场等共设置户外广告2万多个,街路广告总长达20多公里。

关 键 词:企业  广告  促销手段  全国糖酒会  企业形象  形象代言人

Barpque Show
Abstract:Since it held the country's first candy and wine fair in 1984, Chengdu has been enhancing. When the city held its first candy and wine fair, it marked the beginning of West China's convention and exhibition sector. The convention and exhibition sector has spurred the development of restaurants, hotels, taxi companies, shops, tourism and amusement facilities in Chengdu. Thus, many cities aimed to this important fair which can bring generous return. However, many cities and enterprises are making use of it in a wrong way.
Keywords:
本文献已被 CNKI 维普 万方数据 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司    京ICP备09084417号-23

京公网安备 11010802026262号