| 基于微信公众平台的中医药高校图书馆阅读推广调查研究 |
| |
| 引用本文： | 许慧,沈宁,孙羽佳.基于微信公众平台的中医药高校图书馆阅读推广调查研究[J].医学信息学杂志,2021,42(9):74-80. |
| |
| 作者姓名： | 许慧 沈宁 孙羽佳 |
| |
| 作者单位： | 黑龙江中医药大学图书馆 哈尔滨 150040 |
| |
| 基金项目： | 2019年度黑龙江省高校图工委项目“面向中医院校图书馆资源共享的参考咨询服务平台建设研究”(项目编号:2019-077-B)；“基于用户粘度的高校图书馆微信服务策略研究”(项目编号:2019-074-B)。 |
| |
| 摘 要： | 调研全国19所中医药高校图书馆微信公众平台阅读推广现状,分析存在的问题,提出改进建议,包括创新活动主题和形式,打造中医药特色阅读推广活动品牌；增加读者互动,建立中医药特色阅读信息传播模式等。
|
| 关 键 词： | 中医药高校 图书馆 微信公众平台 阅读推广 |
| 修稿时间： | 2021/5/28 0:00:00 |
Investigation and Study on the Reading Promotion of Libraries of Traditional Chinese Medicine Universities and Colleges Based on WeChat Public Platform |
| |
| XU Hui,SHEN Ning,SUN Yujia.Investigation and Study on the Reading Promotion of Libraries of Traditional Chinese Medicine Universities and Colleges Based on WeChat Public Platform[J].Journal of Medical Informatics,2021,42(9):74-80. |
| |
| Authors: | XU Hui SHEN Ning SUN Yujia |
| |
| Abstract: | The status quo of reading promotion on WeChat public platform of 19 libraries of Traditional Chinese Medicine (TCM) universities and colleges in China is investigated. The paper analyzes the existing problems and puts forward suggestions for improvement, including innovating the theme and form of activities, and creating a reading promotion activity brand with TCM characteristics; enhancing reader interaction and establishing the reading information dissemination mode with TCM characteristics, etc. |
| |
| Keywords: | |
|
| 点击此处可从《医学信息学杂志》浏览原始摘要信息 |
|
点击此处可从《医学信息学杂志》下载全文 |
|
