实行项目化管理 提升房地产企业的核心竞争力

随着土地、金融等系列宏观调控政策的影响,房地产企业要在今后激烈的市场竞争中取得竞争优势并持久生存,必须构建核心竞争力,而其核心竞争力又与其管理水平密切相关。适应我国现阶段房地产企业管理方式改进和创新的要求,引入项目化管理技术,实行项目化管理应该是一种低成本的管理技术或管理模式变革,可以作为房地产企业现有管理手段的有益补充,并成为快速提升其核心竞争力的重要手段。

Implement Projectized Management Promote the Core Competence of Real Estate Enterprises

With the influence in such serialmacro adjustment and control policies as theland , finance ,etc., real estate enterprisesshould make the competition advantage andsurvive enduringly in the fierce marketcompetition in the future, must structure the corecompetence , and its core competence also andits the management level is closely related. Meetthe demand that enterprise's management styleof the real estate improves and innovates of thepresent stage in our country, introducing theproject management technology , it should bethat a management technology of a kind of lowcost or the management mode is improved toimplement projectized management , canbecome the important means to promote its corecompetence fast as the beneficial supplementof enterprise's existing management of the realestate .