企业-顾客在线互动对新产品开发绩效影响机制的多案例研究

基于知识共创视角,采用扎根理论方法,通过对4个典型新产品开发项目的案例内分析与案例间分析,探索企业-顾客在线互动对新产品开发绩效的影响机制,构建相应的理论框架并提出12个理论命题。研究结果表明:企业-顾客在线互动和知识共创各维度均与新产品开发绩效正相关;企业-顾客在线互动各维度与内向型知识共创和外向型知识共创均正相关;顾客专业能力越强,企业-顾客在线互动对外向型知识共创的正向影响越显著。

Multi-case study on the influence mechanism of enterprise-customer online interaction on new product development performance

This paper explores the influence mechanism of enterprise-customer online interaction on new product development performance through case analysis of 4 companies’ typical new product development projects from the theoretical perspective of knowledge co-creation, with the method of grounded theory encoding method, then puts forward 12 theoretical propositions, and constructs a theory framework of new product development performance on enterprise-customer online interaction. The results show that: the dimensions of enterprise-customer online interaction and knowledge co-creation have significant positive effects on new product development performance;the dimensions of enterprise-customer online interaction have significant positive impacts on both introversion and extroversion knowledge co-creation;and the stronger the customers’ professional ability, the more significant effects of enterprise-customer online interaction on the extroversion knowledge co-creation.