| 基于产品流通特性的农产品供应链协调研究 |
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| 引用本文： | 秦峰华,胡红春,刘兆琦.基于产品流通特性的农产品供应链协调研究[J].山东大学学报(工学版),2015,45(3):43-47. |
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| 作者姓名： | 秦峰华 胡红春 刘兆琦 |
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| 作者单位： | 1. 山东建筑大学商学院, 山东 济南 250101;2. 中国烟草总公司职工进修学院, 河南 郑州 450008;3. 济南大学管理学院, 山东 济南 250022 |
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| 基金项目： | 山东省软科学研究计划资助项目(2014RKB01383);山东省人文社会科学基金资助项目(J13WG19) |
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| 摘 要： | 建立了由零售商与供应商组成的两级农产品供应链Stackberg博弈模型。基于农产品销售价格、销售量和新鲜度,分析了供应链非合作与协同合作两种情况下供应链的最优决策。相比供应链协同合作情形,非合作情形下农产品的销售价格、新鲜度、销售量指标表现较差,供应商和零售商的整体利润也低于供应链协同合作情形下的最优利润。仿真算例验证了供应链的协调效果。
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| 关 键 词： | 农产品供应链 合同协调 Stackberg博弈 最优决策 供应链协调 |
| 收稿时间： | 2015-02-02 |
Research on coordination of agricultural product supply chain under product circulative characteristics |
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| QIN Fenghua;HU Hongchun;LIU Zhaoqi.Research on coordination of agricultural product supply chain under product circulative characteristics[J].Journal of Shandong University of Technology,2015,45(3):43-47. |
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| Authors: | QIN Fenghua;HU Hongchun;LIU Zhaoqi |
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| Affiliation: | 1. Business School, Shandong Jianzhu University, Jinan 250101, Shandong, China;2. Staff Development Institute of China National Tobacco Corporation, Zhengzhou 450008, Henan, China;3. School of Mangement, University of Jinan, Jinan 250022, Shandong, China |
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| Abstract: | Stackberg game model of two level agricultural product supply chain was founded in which the supplier was the leader, the retailer was the follower. Based on sales prices, sales volume and freshness, the optimal decision-making of agricultural product supply chain was analyzed on the assumption of two situations-noncooperation and cooperation. The results showed that the noncooperation had higher prices, lower freshness, less sales volume compared with cooperation. The total optimal profit of supplier and retailer in noncooperation situation was lower than that in cooperation situation. The good performance of the supply chain coordination was verified by the numerical simulation. |
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| Keywords: | agricultural product supply chain contract coordination Stackberg gaming supply chain coordination optimal decision-making |
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