体育赞助冠名合同的法律适用

体育赞助冠名合同是商业赞助合同中的一种，是用以约束体育赞助领域赞助方与被赞助方之间相关权利义务的基本法律工具，它具有赞助冠名合同的一般法律特质，但在合同主体和合同内容方面也有自己的一些特点。作为一种非典型合同，体育赞助冠名合同近似于广告传播合同，应当参照其相关规则加以调整。此外，还应当注意该类合同的管理机关、冠名商的权益保障、冠名权的排他性等方面的一些特殊问题。

The Law Application of Sports Sponsor ship Naming Contract

Sports sponsorship naming contract is one of commercial sponsorship contracts, which is the fundamental legal instrument to regulate the rights and obligations of the contract in sports sponsorship field. This contract has the common characteristics of sponsorship naming contract, while has some features in subjects and contents of the contract. As one of the untypical contracts, it' s similar to advertising communication contract and should be regulated according with the latter' s relevant rules. In addition, it should be paid attention to resolve some special problems, such as the administrator of this type of contract, the sponsor' s rights protection, and the exclusiveness of naming right in contract.