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Western and Eastern culture differences in commercial field |
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| Abstract: | The communication of people partially is the communication of cultures. Culture has a direct effect on international commercial activities in all aspects. Different conceptions about time, space, equality, law and the like, lead people to deal with things in different ways. So to know cultures of the counterpart is to facil-itate our enterprises so as to have a smooth and successful communication in commercial activity. |
| Keywords: | Culture M-time P-time Equality Ethnocentrism field commercial culture differences know enterprises smooth successful activity lead deal with ways like equality space Different time Culture direct effect international |
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