文创视角下妈祖卡通人物的形象设计

?［摘要］妈祖民俗文化作为海洋文化的重要组成部分，为文创设计提供了丰富的题材。文创视角下，妈祖卡通人物的形象设计，应在清晰不同阶段原型的身份、外貌、性格、地域特征的基础上，结合卡通造型和设计方法，运用变形、夸张、简化和点、线、面元素组合的造型手法，细化造型，达致形、神、蕴统一。同时，应扎根并深化妈祖民俗文化内涵，拓展作品领域，提升造型能力，设计出符合不同消费人群需求的妈祖卡通人物形象。

Design of Mazu Cartoon Characters in a Cultural and Creative Way

Abstract:As an important part of marine culture,Mazu folk heritage provides rich sources for its cultural and creative design.Cartoon images of Mazu should present the prototypes identity,appearance,personality and regional feature at different stages,and one can apply various modeling methods in design such as deformation,exaggeration,simplification and point line plane combination to express vividly the Mazu cartoons in form,mind and beyond.Efforts should also made in understanding and expressing the cultural connotation of Mazu folklore,expanding the product range and improving modeling capacity to create more and better Mazu cartoon characters that meet the needs of different consumer groups.