民间剪纸云纹元素在包装设计上的应用

目的研究民间剪纸云纹元素在包装设计上的创新应用。方法分析民间剪纸艺术的差异性,包括区域文化、图案纹样、造型基础、表现手法和云纹元素在民间剪纸艺术上的共性,包括构图和造型手段。分析云纹的起源、来历以及各个时期云纹元素的结构和纹饰样式。通过案例的剖析,阐述民间剪纸云纹元素的构成艺术在现代包装设计中的的创新与发展,诠释现代的设计语言与方法,体现中国传统文化思想。结论使用直接法、组合法、隐喻法的表现手法,将民间剪纸云纹元素自身的独特性和图案装饰性,运用在茶包装、酒包装、月饼现代包装设计中。民间剪纸云纹元素应用在现代包装设计中,不仅是对民间剪纸艺术的传承和发扬,从历史传承的角度也是让民间剪纸云纹元素多元融合,同时为现代包装设计开辟创新之路。

Application of Folk Paper-cut Cloud Pattern in Packaging Design

The work aims to study the innovative application of folk paper-cut cloud pattern in the packaging design. The differences of folk paper-cut art were analyzed, including the common features(including composition and modeling) of regional culture, patterns, modeling basis, performance techniques and cloud pattern on the folk paper-cut art. The origin and history of cloud pattern, and the structure and ornamentation of cloud pattern in various periods were analyzed. Through case analysis, the innovations and developments of the composition art of folk paper-cut cloud pattern in modern packaging design were elaborated; the modern design language and methods were well explained; and the Chinese traditional cultural ideas were also embodied. Direct methods, combination methods and metaphorical methods are used to apply the uniqueness and pattern decoration of the folk paper-cut cloud pattern in tea packaging, wine packaging, and moon cake''s modern packaging design. The application of folk paper-cut cloud pattern in modern packaging design not only inherits and develops the folk paper-cut art, but also enables the multi-integration of folk paper-cut cloud pattern from a historical heritage perspective, and opens up an innovation path for modern packaging design at the same time.