论后现代主义消费文化对休闲体育发展的影响

目前，后现代主义成为国际化的社会文化思潮，在这种思潮的影响下，消费文化发生了变迁，也带来了体育消费领域的一些新变化，休闲体育出现了较快的发展。休闲体育的较快发展除了其必要条件——空闲时间和物质财富得以满足外，还有深层次的原因，即消费文化的改变。人们消费观念、审美观的变化以及消费的符号化特点，使人们参与体育运动不再单纯为了强身健体，而更加注重的是参与运动所带来休闲、娱乐和享受的这种心理体验，休闲运动将会成为一种时尚的象征。文章就后现代主义影响下消费文化的特征以及后现代主义消费文化对休闲体育发展的影响进行分析，以利于休闲体育今后更好的发展。

Influence of Consumptive Culture of Postmodernism on Leisure Sport Development

Nowadays, postmoderulsm become the trend of social culture thought of imemationalization. Under the influence of this trend, the transfer of consumptive culture occurs, some new changes in sport consumption fields are brought out, and rapid development of leisure sport is realized. The necessary of leisure sport development not only should meet the requirement of leisure time and material treasure, but also has deep reason, the change of consumptive culture. The concept of people＇s consumption; aesthetic taste and consumptive symbolic characteristics makes people participating in physical exercise not only for physical body, but also for leisure, recreation and enjoyment. This paper analyzes the effect of consumptive culture of postmodernism on leisure sport development.