绿色壁垒对我国纺织品出口的影响及其对策

在纺织品贸易中,由环保法规、安全卫生标准和绿色标志认证而形成绿色壁垒.绿色壁垒客观上是由于各国的环境标准的不一致所导致,而主观上是由于发达国家的贸易保护主义所引起.绿色壁垒具有合理性与合法性的特点.纺织业是我国国民经济的支柱产业之一,我国的纺织业在开展绿色营销方面具有较强的原料优势,要破除绿色壁垒,应采取以下措施:树立绿色营销观念;不断推进技术进步;积极研发绿色纺织品和生态服装;提高环境标准;产品包装绿色化;争取获得绿色标志;树立绿色品牌形象.     

建立与社会主义市场经济相适应的德育体系--高校思想政治教育新课题的理论思考

思想政治教育永远承担着为社会主义经济基础服务的使命。在社会主义市场经济条件下，传统的高校思想政治教育面临着严峻的挑战和有利的机遇。建立与社会主义市场经济相适应的德育体系，已成为当前高校思想政治教育的新课题。     

城市经营与城市政府管理制度创新

城市经营是在新的城市发展环境下的政府职能转型，是一种新的城市治理模式。本在对城市经营产生的背景、城市经营的内涵及范围进行分析后，就这一模式下城市管理急需推进的制度创新做了一些探讨。     

决策树ID3算法的改进及其应用

分析了分类规则挖掘方法中决策树的原理,提出了ID3算法的改进算法,并将优化改进后的算法应用到营销决策支持系统中。     

经济体制的变化对我国报业的影响——以1978～2010之间《解放日报》的变化为例

1978年以来,随着市场经济的不断成熟,我国的媒介产业飞速发展但仍处于产业化的初级阶段。因此如何顺应经济体制变化,掌握市场经济规律,以促进媒介发展成为一个亟待研究的重要课题。本文就以上海市的《解放日报》为例,探讨了经济体制的变化对我国报业的影响。其间具体分1978—1992、1992—2000、2000～2010三个时...     

A New Marketing Paradigm for Electronic Commerce

The World Wide Web possesses unique characteristics that distinguish it in important ways from traditional commercial communications environments. Because the Web presents a fundamentally different environment for marketing activities than traditional media, conventional marketing activities are becoming transformed, as they are often difficult to implement in their present form. In this article, we discuss the idea that these changes portend an evolution in the 'marketing concept' and argue that in order for marketing efforts to be successful in this new medium, a new business paradigm is required. In this new approach, the marketing function must be reconstructed to facilitate electronic commerce in the emerging electronic society underlying the Web.     

浅议教育类期刊编辑的市场意识

目前，教育类期刊市场面临着历史性的发展机遇，同时市场的竞争也日益激烈，要求编辑树立市场意识，从编辑的角度参与期刊的市场竞争。教育类期刊编辑的市场意识主要包括读意识、竞争意识、创新意识、经营意识和法律意识。     

企业营销人才的需求与要求分析——以广东省河源市为例

市场经济的发展带动了市场营销专业人才的需求,人才的需求则催生了市场营销专业的建设,推动了营销专业人才培养工作的发展.近年来,随着高校营销专业人才培养力度的加大,企业营销人才的需求得到了一定的满足,但也还存在着很多的问题.通过对广东省河源市的实证调研表明,对营销人才的需求与要求的深入了解是我们培养企业营销人才的基础,也是我们制定培养满足企业真正需要的营销人才方案的依据.     

中小农产品企业价格博弈理论研究

本文基于营销价格理论,分析了农产品行业目前存在的问题及影响,并以两种价格博弈为例分析中小农产品企业价格(博弈主要产生于企业与客户,如渠道的中间商、零售商以及终端客户、企业与其他农产品企业之间)。最后给出营销策略。     

Influencing citizen behavior: Experiences from multichannel marketing pilot projects

Information technology allows national and local governments to satisfy the needs of citizens in a cost effective way. Unfortunately, citizens still tend to prefer traditional, more costly channels, such as the front desk, phone and mail. Through pilot projects government agencies attempt to influence this behavior of citizens, directing them towards the online channel. With this paper we provide insight into the possibility to influence citizens’ behavior in the complex landscape of multi-channel service provision. The paper systematically compares five pilot projects using a framework that is based on organizational and marketing literature. The results show that socio-psychological factors are crucial in multi-channel management, much more than the technology itself. We conclude that citizens can be directed towards the online channel. However, not all projects are successful. Economic and legal instruments tend to sort more direct effects than communication or service instruments. Moreover, organizational factors such as bureaucracy often hinder eventual success. Choosing a smart and relatively small scope and strong project manager may help to evoke success in directing citizen online behavior.