色彩心理效应模型在人性化Web导购系统中的搭建与应用

人性化、个性化系统是现代Web商务系统的一个发展趋势,也是人工心理的一个研究方向。本文以服装选购系统为例,对人类情感的重要影响因素之一——色彩心理效应进行了进一步的深入研究。文中首次使用人工神经网络对色彩带来的膨胀紧缩感的心理效应进行数学建模,并且在服装导购系统中进行应用算法的设计和实施,从而实现了一种心理效应由感性描述到理性模型的转化,同时也使人性化、个性化智能系统的理念得到进一步完善。实验结果表明此数学模型能够较好的模拟色彩给人带来的膨胀紧缩感,在系统中的应用效果也收到了用户的好评。     

David W. Johnson: Award for Distinguished Contributions of Applications of Psychology to Education and Training.

Provides the biography of David W. Johnson and announces that he has won the Award for Distinguished Contributions of Applications of Psychology to Education and Training for programmatic research, comprehensive research reviews, and revision of theory over four decades of persistence that have provided the knowledge foundation for cooperative learning, constructive controversy, conflict resolution, and peer mediation training. A selected bibliography is also provided. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

2003 Gold Medal Award for Life Achievement in the Science of Psychology.

Presents the 2003 American Psychological Foundation's Gold Medal Award for Life Achievement in the Science of Psychology, which was presented to Robert Rosenthal. A biography of Rosenthal is provided, along with a selected bibliography and the text of the award citation: "For outstanding scientific contributions that have had a profound influence on research methods, empirical investigations, theory, and applications. Robert Rosenthal's seminal research on interpersonal expectancy inspired hundreds of studies with applications within and beyond psychology. His amplification of experimenter- and subject-related artifacts and his insights about ethical issues have improved the way that research is conducted. His statistical contributions are classic and wide ranging, including his body of work on meta-analysis and contrast analysis and his formulation of valuable procedures, such as the binomial effect-size display and counternull statistics. An exceptional scientist, teacher, mentor, and author, Rosenthal, with his generous and brilliant touch, has shaped the lives and work of countless others." (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Gold Medal Award for Life Achievement in the Practice of Psychology.

Announces the 2007 recipient of the Gold Medal Award for Life Achievement in the Practice of Psychology: Patricia M. Bricklin. A brief biography, highlighting areas of special focus in Bricklin's work, is provided. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Karl G. J?reskog: Award for Distinguished Scientific Applications of Psychology.

Presents the citation, biography, and selected bibliography for Karl G. J?reskog, one of the 2007 recipients of the American Psychological Association's Award for Distinguished Scientific Applications of Psychology. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

J?rn Diedrichsen: Award for Distinguished Scientific Early Career Contributions to Psychology.

Presents the citation, biography, and selected bibliography for J?rn Diedrichsen, one of the 2007 recipients of the American Psychological Association's Award for Distinguished Scientific Early Career Contributions to Psychology (perception/motor performance). (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Patrik O. Vuilleumier: Award for Distinguished Scientific Early Career Contributions to Psychology.

Presents the citation, biography, and selected bibliography for Patrik O. Vuilleumier, one of the 2007 recipients of the American Psychological Association's Award for Distinguished Scientific Early Career Contributions to Psychology (behavioral and cognitive neuroscience). (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Larke Nahme Huang: Award for Distinguished Senior Career Contributions to Psychology in the Public Interest.

Presents the citation, biography, and selected bibliograpy for Larke Nahme Huang, the 2007 recipient of the American Psychological Association's Award for Distinguished Senior Career Contributions to Psychology in the Public Interest. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Gold Medal Award for Life Achievement in Psychology in the Public Interest.

Announces the 2007 recipient of the Gold Medal Award for Life Achievement in the Psychology in the Public Interest: Rhoda K. Unger. A brief biography, highlighting areas of special focus in Unger's work, is provided. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

R. Chris Fraley: Award for Distinguished Scientific Early Career Contributions to Psychology.

Presents the citation, biography, and selected bibliography for R. Chris Fraley, one of the 2007 recipients of the American Psychological Association's Award for Distinguished Scientific Early Career Contributions to Psychology (individual differences). (PsycINFO Database Record (c) 2010 APA, all rights reserved)