Child Characteristics,Parenting Stress,and Parental Involvement: Fathers Versus Mothers

This study examined variations in the relationships among child characteristics, parenting stress, and parental involvement. Participants were 100 two‐parent families with preschool‐aged children. Self‐report and interview data were collected to measure parental involvement, as well as perceptions of child temperament and parental stress. Analyses revealed significant, yet somewhat different, associations between child temperament and parental stress for mothers and fathers. More significant associations were found between perceptions of child temperament and involvement for fathers than for mothers. The associations between child temperament and parental stress and involvement differed on the basis of child and parent gender. Results are discussed in terms of future research on father involvement, as well as programs designed to encourage fathers to assume more active parental roles.     

品牌女装消费者对价格促销的态度研究

运用问卷调查的方式，对广州市品牌女装消费者对价格促销的态度进行研究，有如下结论：不同品牌忠诚度的消费者对价格的重视度有显著的差异，价格促销对忠诚度越低的人越有影响；不同品牌忠诚度的消费者在不同的价格促销状态下的态度存在差异，偶尔的深度折扣对感知价格评价和对购买意向的影响方面皆较为积极；消费者在打折时的质量感知、购买意向、期望促销持续时间、感知知名度和感知价格的评价都较为积极；忠诚度较高的消费者有着更高的折扣区间；优惠券对刺激消费者购买意向的作用非常有限。     

明星个人品牌开发的相关问题研究

文章从明星个人品牌含义展开,提出在明星个人品牌开发中的几个误区及相关解决方案,最后把品牌开发中的“5R”模型引入明星个人品牌开发心理评价体系研究中,从而成功解决了明星个人品牌开发中的心理评价体系问题。     

对品牌不当延伸的思考

文章界定了品牌延伸的内涵,分析了品牌延伸的动力机制,阐述了品牌不当延伸的主要危害,如引起消费者的不良联想、破坏原有品牌形象、降低消费者对品牌的忠诚度及失去老顾客、使原有品牌价值流失等。就如何正确开展品牌延伸提出了围绕核心价值开展品牌延伸、遵循品牌延伸"近亲繁殖有益"原则、根据产品的不同分类来实行多品牌命名等观点。     

Community involvement in land regularization for informal settlements in Tanzania: A strategy for enhancing security of tenure in residential neighborhoods

This paper documents and analyzes how landholders managed to uplift status of their neighborhood from hazard land as designated by the 1978 master plan to a regularized residential settlement through land regularization in Dar es Salaam city. Specifically, explores policy framework governing land regularization and how the local community explored the opportunities it offers. Documents the local community planning and land regularization processes undertaken focusing on land use planning, drainage construction, and cadastral survey and discuses how financial resources were raised, trust was built as well as factors which sustained community involvement towards meeting their interests of securing tenure. The paper also, draws challenges facing land regularization policy and recommends areas for further interventions commensurate with the human dimension challenges in securing tenure.Underlying community involvement, those aspects of community, which have been connected to the idea of social capital namely existence of committed leadership in land development matters, embracing mechanism for participatory decision making process and educational background to local leaders were particularly important in determining success for the case. Others include economic ability to contribute, high proportion of landholder settlers, land conflict task force formulation, local consensus to solve commonly felt problems, existence of strong community organization, and unwritten norms put in place to regulate individual behavior in building construction. Weak legal recognition of informal settlement, lengthy and bureaucratic procedures in planning and approval of regularization plans, weak knowledge on land management matters, short-term title deeds with low financial betterments, political popularity are identified critical challenges.Some of recommendations put forward include formalization of the grass-roots role in decision-making, decentralizing some of land development control functions to sub-ward leaders and training the same in basic land management matters. Others include definition of norms; by-laws and government facilitation of informal land parceling. Besides community support should be sought so as to create partnership in the promotion of security of tenure in informal areas. The study concludes that, unless land development activities ongoing in informal settlements are closely monitored and regulated as the settlement grow, it will be too costly socially and economically to retrofit once the settlement have identified.     

新产品品牌启动的战略思考

在市场竞争日益激烈的今天,新产品品牌推向市场后能否成为名牌,很大程度上取决于企业的品牌管理水平。结合品牌的象征性形象以及名牌形成过程,详细阐述新产品品牌命名、新产品品牌定位、新产品品牌广告及新产品品牌持续的战略思考,意在为我国企业品牌战略提供较为系统的理论指导。     

合作学习与课堂参与性——通过合作学习促进英语课堂学生参与性的实验研究

鉴于英语教学重心向语言输出和运用能力的转移,学生在课堂上不再是被动的接受者.富兰克林说(1706-1790):告诉我,我会忘记;教给我,我可能记住;让我参与,我才能学会.因此,怎样让学生成为课堂的主体和积极的参与者成为教师关注的话题.本文通过实证研究调查了利用合作学习法提高英语课堂学生参与性的可能性和可行性,对比分析了实验班和控制班课堂参与状况,并对合作学习的实施提出了建设性的建议.     

论消费者的知觉风险及营销对策

消费者产生知觉风险的原因众多。我们可根据消费者收集信息的不同程度和消费者收集信息的性质而采取不同的营销策略来减低消费者的知觉风险,加快消费者的购买决策。     

设计对品牌资产结构的效应

阐述了什么是品牌和品牌化以及品牌的巨大效应 (市场控制效应、经济增值效应、资产优化效应和社会文化效应 ) ,进而分析了品牌的资产结构 ,把品牌的资产结构分为品牌的知名度、品牌的美誉度和品牌的忠诚度。着重探讨了设计对品牌资产结构由品牌知名度到品牌美誉度进而到品牌忠诚度的渐次提升的重要作用。     

论明清时期陕西商人的经营理念

明清之际,陕西商人走南闯北,创造了辉煌的商品生产和经营的历史.并形成了一系列富有自身特色的经营理念,即注重质量管理、产销结合、改革创新和品牌意识.研究陕西商帮成功的经验,可为重振陕商雄风、发展陕西的市场经济提供很好的历史借鉴.