A review of the accessibility of ACT COVID-19 information portals

Accessibility of public health websites allows important information to reach as many audiences as possible. This is vital during a public health crisis such as the current COVID-19 pandemic. This paper reviews public health information portals provided by the Australian Capital Territory local government against the Web Content Accessibility Guidelines.     

The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations

By considering the problems that commercial saffron companies have faced in international markets, the aim of this study is to investigate the impact of website content, including informational and design dimensions, on the effectiveness of e-marketing and e-trust as mediator variables. These aspects are examined with reference to sales and marketing division managers in a sample of 100 commercial saffron corporations in the Khorasan province. The findings support the ideas that website content has an effect on e-marketing and e-trust and that e-trust plays a mediating role in the relationship between e-trust and e-marketing effectiveness.     

The impact of age on website usability

As the general and working populations age in most developed nations, the study of website usability for older adults is becoming increasingly relevant. Website usability is concerned with both utilitarian (i.e. functional) and hedonic (i.e. pleasure-related) aspects. A new website usability model is proposed that considers the effects of age on website usability through cognitive antecedents that are most relevant to age-related effects. Specifically, spatial ability is the declining cognitive skill of particular interest in this research. A laboratory experiment was conducted where younger and older participants interacted with an experimental website. The results suggest that age has a pronounced impact on performance as a mediated effect through declining levels spatial ability and mental model accuracy as well as through a direct effect suggesting the presence of other objective and subjective changes associated with aging that could impact performance. Perceived disorientation was also examined within the proposed website usability model, revealing both expected and surprising findings.     

Design-to-lure in the e-shopping environment: A landscape preference approach

With the increasing popularity of online shopping, e-shoppers have been provided with a new medium for making purchases and this has attracted increasing attention from researchers and practitioners. Researchers are challenged to understand what constitutes a theoretical model for website design research. In exploratory work, we employ Kaplan and Kaplan's landscape preference model involving coherence, legibility and complexity, and investigate their relationship to trust and satisfaction and their impact on e-shoppers’ willingness to buy. Data from a survey of 300 shoppers were used to validate the model. A multi-group analysis with gender was further used to cross-validate it. The results show that trust and satisfaction are great influences of willingness to buy. Coherence and complexity have great influences on trust and satisfaction, but legibility only has adequate influences on these two variables. The structural weights are invariant across different gender subgroups. Implications for researchers and practitioners are also discussed.     

A study on the impact of design attributes on E-payment service utility

Prior research has shown how consumer perception, when risk is an important factor, may affect the adoption and the usage of E-payment service. Given this general knowledge, this study investigates the more specific issues of the mix of design attributes to drive consumer choice in using E-payment services. Using six design attributes defined by a group of practitioners and E-payment service users using the Delphi method, an online conjoint experiment is conducted. We find out how these design attributes may affect consumer choice under risk and the rank order of the magnitudes of their effects.     

基于Cookie的Web站点访问次数统计方法

本文对Cookie的作用、特点及不同Cookie的差异进行了分析，详细阐述了Cookie在Web站点访问次数统计中的具体实现方法。     

Designing usable online stores: A landscape preference perspective

Developing an explanatory theoretical model of website usability is pivotal for understanding usable website design. Such a model would explain and help predict the effects of website usability on online purchases, but few studies have been devoted to such model development. As an exploratory effort, we adopted and extended Kaplan's landscape preference model by including factors of legibility, coherence, variety, and mystery, and examined their effect on cognitive and affective appraisals and their impact on purchase intention. A field survey with 495 online customers using two different categories of websites was conducted to validate the research model. A multi-group analysis with gender and age was performed to cross-validate it. Our findings demonstrated that the proposed model explained a large amount of the variance of purchase intention, invariant across different subgroups. Key implications for theory and practice are discussed.     

A functional and structural diagnosis of online health communities sustainability: A focus on resource richness and site design features

The reality of online communities’ under-contribution issues has often been clouded with theoretical rather than real-world insight. The present study aims to neutralize this disparity, through content analysis on 196 health websites and online communities to systematically evaluate their functional and structural interfaces–the ingredients for a thriving online environment. Particular attention is paid to what variables equate to successful site traffic and impressions, ultimately providing suggestions to facilitate and optimize user contribution. While the majority of health websites and online health communities offered users fairly rich information about general health concerns, user environments in online health communities significantly lacked both structural and functional cues to encourage user contribution. External sponsorship could mitigate the discrepancy between the real world situations and academic suggestions.     

Exploring the design criteria of website interfaces for gender

The interface is the major channel through which users to navigate a website to find information matching their needs; nevertheless, gender-specific preferences for websites interface design have not been sufficiently explored or evaluated based on comprehensive and systematic approaches in past research. This study investigated the website interface design criteria for users of different genders based on usability principles. Undergraduate and graduate students in Taiwan were selected as the target sample. A total of 236 valid questionnaires were analyzed. The results showed significant gender differences in scaling of the importance of website interface design criteria. The three most important website interface design criteria for males were compatibility, minimal action, and flexibility, whereas the three most important design criteria for females were compatibility, learnability, and user guidance. This paper discusses the possible explanations for the gender differences and their implications for website design.     

A hybrid fuzzy MCDM approach for evaluating website quality of professional accounting firms

Due to the popularity of internet, the CPAs can develop websites that properly deliver professional information and represent their firms. Effective use of CPA firm websites can increase communication with existing clients and attract potential clients. This study aims to build a hybrid approach that combines the fuzzy analytic network process (FANP) and fuzzy VlseKriterijumska Optimizacija I Kompromisno Resenje (FVIKOR) for evaluating website quality of the top-four CPA firms in Taiwan and provide worthwhile recommendations for enhancing website design and content. The results show that CPA firms included in this study do not utilize the Internet to its full potential and need to improve their websites. Deloitte has the best overall performance, follow by PricewaterhouseCoopers, Ernst & Young, and KPMG. Additionally, the top-five evaluation criteria in order of importance are richness, understandability, assurance, relevance, and reliability. Therefore, the findings of this study can help CPAs identify the strengths and weaknesses of their own websites and in comparison with those of their competitors, and then make resource allocation decisions about how to improve the status quo and achieve ideal websites.