中国电信SNS构想——百事群平台

本文论述了SNS的发展现状和商业模式,并针对中国电信的特点,阐明建设电信运营商自己的SNS的必要性,并提出了发挥中国电信通信能力优势的SNS社交网络应用平台技术方案,包括开放的功能架构和高可用性的系统架构.     

What type of content are smartphone users addicted to?: SNS vs. games

Based on a sample of 944 respondents who were recruited from 20 elementary schools in South Korea, this research surveyed the factors that lead to smartphone addiction. This research examined the user characteristics and media content types that can lead to addiction. With regard to user characteristics, results showed that those who have lower self-control and those who have greater stress were more likely to be addicted to smartphones. For media content types, those who use smartphones for SNS, games, and entertainment were more likely to be addicted to smartphones, whereas those who use smartphones for study-related purposes were not. Although both SNS use and game use were positive predictors of smartphone addiction, SNS use was a stronger predictor of smartphone addiction than game use.     

社交网络安全风险分析及探讨

一些网络的目的就是用于社交,允许用户在网上建立朋友或商业关系。虽然社交网站的特点各不相同,但是它们都要求用户提供真实个人资料,并提供与其他朋友的交流机制。但是,因为这些社交网站账户很容易申请,而用户对它的安全风险又知之甚少,用户往往会在社交网站上泄露过多的个人资料,从而导致大量的隐私与安全风险。本文指出了社交网络用户的主要安全风险,并且分析了这些风险产生的原因,同时提出了规避这些安全风险的方法,从而增强用户的个人资料安全,防止通过社交网站途径泄露个人隐私。     

基于SNS的美术院校网络学习平台的研究

国家新课程改革中重点提出对教学模式的改革,21世纪是网络学习的时代,基于SNS的学习模式已经颠覆传统的学习模式,这种崭新的学习模式能够提高学生的团队协作与沟通能力,发展创新性与批判性思维,成为学生获取知识的有效途径。将SNS引入高校的教学与学习当中,具有重要的意义。     

SNS柔性防护系统在危岩防治中的应用

通过介绍SNS柔性防护系统的功能原理、主要构成以及适用范围，针对四川“汶川大地震”灾区崩塌体边坡在余震不断的情况下经常出现的危岩崩塌的灾害特点，以工程实例说明了SNS柔性防护系统在地震灾区危岩防治中的应用，认为SNS系统具有施工快捷、方便、环保、美观等独特的优势。     

How do uncertainty reduction strategies influence social networking site fan page visiting? Examining the role of uncertainty reduction strategies,loyalty and satisfaction in continuous visiting behavior

Nowadays, it is common for people to find product or service information from various information sources on social networking sites (SNS). Among many embedded communication tools in SNS, our study focuses on fan pages and page followers, highlighting their continuous visiting behavior to company fan pages in the context of Facebook. Based on uncertainty reduction theory, our study proposes a research model examining the relationship between uncertainty reduction strategies and continuous visiting behavior, mediated by the low level of uncertainty. In addition, we employ the perceived usefulness of postings on fan pages as a mediator between uncertainty and visiting behavior. Lastly, we adopt two moderating factors: SNS satisfaction and SNS loyalty. To test hypotheses, we analyzed survey data from 189 Facebook users who have subscribed to at least one fan page on Facebook using a partial least squares (PLS) method. We found that uncertainty reduction strategies are positively associated with a low level of uncertainty about information regarding products or services on fan pages. In addition, perceived usefulness of postings is significantly accounted for by the low level of uncertainty. Both the low level of uncertainty and usefulness of postings explain continuous visiting behavior jointly. Our research findings also revealed that SNS satisfaction and SNS loyalty have significant moderating effects on the relationships between the low level of uncertainty/perceived usefulness and continuous visiting behavior. Based on research findings, implications and limitations are discussed.     

SNS在教学中的应用潜力分析

SNS是目前Web2.0中最流行的技术和应用之一,在教学中拥有独特的优势和良好的发展前景。文章从SNS的内涵及传播特性出发,分析了其在教学中的功能和应用潜力。     

The influence of online forum and SNS use on online political discussion in China: Assessing “Spirals of Trust”

Echoing the significance of mobile online networks in fueling the Arab Spring, the present study seeks to better understand social media influences in China by studying political activity among Chinese netizens. A survey of Chinese college students examines the influence of online social networks in the context of political attitudes and political participation. Study results reveal a moderate but positive impact of online forum and social networking site use on online political discussion. Implications for political change in the social networking era, particularly in regimes that practice Internet censorship like China’s, are discussed.     

Social networking on smartphones: When mobile phones become addictive

As the penetration of mobile phones in societies increases, there is a large growth in the use of mobile phones especially among the youth. This trend is followed by the fast growth in use of online social networking services (SNS). Extensive use of technology can lead to addiction. This study finds that the use of SNS mobile applications is a significant predictor of mobile addiction. The result also shows that the use of SNS mobile applications is affected by both SNS network size and SNS intensity of the user. This study has implications for academia as well as governmental and non-for-profit organizations regarding the effect of mobile phones on individual’s and public health.     

社交网络上从众现象对谣言传播影响的研究

社交网络中谣言的爆炸性传播现象已引起了研究人员的关注,其传播机制及相应模型的研究对于控制网络谣言的传播至关重要。 受社会网络中的从众现象的启发,在传统SIR谣言传播模型的基础上,考虑到社交网络中的谣言具有全局信息特征,其从众效应具有个体差异性,以及社交网络的规模和拓扑特性(均质和异质网络)对谣言传播的影响,首先建立了两个适用于均质网络和异质网络的改进的SIR谣言传播模型动力学方程组;然后利用蒙特卡罗方法对谣言传播演化过程进行了仿真,结果表明,相对于传统模型,基于这两个方程组的模型能有效体现社交网络中的从众现象对于谣言传播的增幅作用。此外,改进的模型揭示并体现了实际社交网络中谣言传播在从众现象的影响下的规律:蛊惑性较强的谣言传播率提升空间有限,增幅效应较小;蛊惑性较弱的谣言提升空间大,转发的人越多,从众效应的增幅越大,传播的速度越快,爆发到顶峰的时间越短;社交网络规模的增大可以显著削弱从众现象对谣言的增幅作用。