农村信用社农民满意度研究

农村信用社的经营管理必须立足于农民,而我国农村信用社服务对象错位,忽略农民主体作用,导致农民对信用社依存度低和信用社信贷资产不良。文章在对农村信用社经营现状分析的基础上,建立了农村信用社满意度的模型,对农村信用社的产品和服务进行评价,从而为农村信用改善绩效提出了理论指导。文章同时指出进行农村信用社满意度分析的现实意义。     

中小学校对“ 顶岗支教"大学生工作的 满意度评价研究 ———以黑龙江省黑河市为例

文章利用在黑龙江省黑河市获取的访谈和问卷调查等资料,主要分析了受援中小学生、学校管理部门对“顶岗支教”大学生工作的教学态度、方法、水平和效果,参与学校其他活动及农村文化建设的满意度评价等问题.研究表明,中小学生在教学内容和效果等方面对“顶岗支教”工作给予了高度评价.同时,支教大学生还积极参与学校行政辅助工作和当地农村文化建设,极大地丰富了农村居民文娱生活.但是,在课程重难点讲解和习题讲解等方面,支教大学生尚存在进一步的改进空间.最后,根据以上结论,提出加强支教大学生教学培训、支教讲解培训以及综合素质培养的相关政策建议.     

High Life Satisfaction: Exploring the Role of Health,Social Integration and Perceived Safety among Mexican Midlife and Older Adults

We sought to investigate the relationship of high life satisfaction with important physical health, mental health, social integration and perceived safety factors among midlife and older Mexican adults. We examined 2,200 midlife and older adults (aged 50–101 years) from the Mexican arm of the Study on global AGEing and adult health (SAGE) and used binary logistic regression models to identify key factors associated with high LSA. Our final logistic regression model revealed self-rated health, affect, interpersonal activities and perceived safety on street to be significantly associated with high life satisfaction. Results from this study add to the nascent literature on subjective well-being of midlife and older Mexicans. Although social work with older adults is not well established in Mexico, researchers and practitioners should collaborate on the development and implementation of social worker-led strategies for prevention and intervention to enhance well-being among midlife and older Mexicans.     

Retired Israeli Social Workers:

A survey of retired professional Israeli social workers found gradual withdrawal from paid work and increased participation in social welfare volunteer work. Their satisfaction with retirement in general was related to their income and health status; their satisfaction with their retirement activities as a retired social worker was also related to their income and health, plus related to their work status. Further cross-cultural comparisons of retired professionals and other workers are urged.     

When to Mass Customize: The Impact of Environmental Uncertainty*

Previous research on mass customization (MC) has focused on what it is and how it is implemented. In this study we examine when MC is an appropriate strategy for firms to follow by scrutinizing the effects of three environmental uncertainty variables (demand uncertainty, competitive intensity, and supply chain complexity) on the MC–performance relationship. Specifically, we distinguish the direct effect of environmental uncertainty on MC ability and the moderation effect of environmental uncertainty on MC ability's impact on customer satisfaction. We examine six competing hypotheses using data collected from 266 manufacturing plants. Our results show that competitive intensity has a direct positive impact on MC ability. However, demand uncertainty moderates the relationship between MC ability and customer satisfaction, and the direct and positive relationship between MC ability and customer satisfaction holds only when customer demand is highly uncertain. Supply chain complexity neither has a direct relationship with MC, nor moderates the MC–performance relationship. Implications of these research findings are discussed and future research directions are identified.     

期望不一致对满意影响的函数形式:展望理论的预测

展望理论有关价值函数具有参考点依赖、敏感性递减(非线性)和损失厌恶(非对称)等性质的预测,在顾客满意领域日益得到关注。尽管在理解满意的时候,人们将"期望不一致"作为主导范式,但是大多数实证研究不恰当地将负向(正向)绩效等同于负向(正向)不一致,从而未能严格检验参考点依赖的作用。此外,展望理论中的敏感性递减和损失厌恶两方面性质很少同时得到验证。为弥补上述不足,作者根据来自四个产品类别,即手机(n=2518)、笔记本电脑(n=1932)、台式电脑(n=1954)和电视机(n=2204)的调查数据对上述预测进行了实证检验。通过直接将"期望不一致"操作为绩效期望与感知绩效之间的差值,并且以三次多项式函数设定"期望不一致"与满意之间的关系,展望理论的预测得到了一致的实证支持。     

武汉市农民工生活满意度调查

对武汉市980名城市农民工的问卷调查显示：性别、年龄、婚姻状况、打工年限、教育状况、和配偶相聚频率等不是影响农民工生活满意度的因素,而养育孩子数量、工作收入、是否购买各种保险、是否能及时拿到工资以及城市环境等因素,对农民工生活满意度有重要影响。     

影响城市老年人生活满意度的社区因素探讨——基于江苏南通市区558例老年人问卷调查

采取随机抽样的方法,对南通市区558位老年人进行了问卷调查,以了解城市社区因素对老年人生活满意度的影响。调查结果显示：68.1%的老人对生活感到满意 社区活动参与度、社区服务受益度、社区助老设施拥有度和社区邻里互动频率是影响老年人生活满意度的主要社区因素。为此建议：要加强老年人与社区的联系,增进老年人的邻里交往和社区活动参与,加强社区助老服务设施建设和资源整合,以有效提高老年人生活满意度。     

基于企业社会责任的顾客满意实证研究

近年来,国外众多学者都在探索企业社会责任的战略意义.企业社会责任已经和战略、顾客购买行为、品牌、盈利能力等关键词联系在一起.在中国,企业对企业社会责任的潜在影响力认识尚不深入,承担企业社会责任的积极性也不高.国外的理论和实践都表明,企业承担社会责任,不仅有利于提高整个社会的福利,对企业自身发展也有很大的帮助.要使中国企业更主动承担社会责任,除了让企业认识到社会责任对企业的作用和意义,探究企业社会责任对顾客满意的影响无疑是一个很好的切入点.因为在市场营销实践中,企业已经充分认识到顾客满意对企业具有重要的战略意义,以及对长期企业利润和股东价值具有的深远影响.研究企业社会责任对企业的关联,能够引导企业主动通过合适的企业社会责任行为来提高自己的竞争力,把自身利益和社会利益结合起来.企业社会责任、顾客满意等概念所涉及的研究领域都有较为成熟的研究成果,但论证两者间联系的实证研究较少,因此本研究的基本思想、分析工具、尤其是指标体系充分借鉴现有文献提出的成果.大量文献综述为本研究的实证奠定了理论分析基础,而本文的实证研究对理论模型及假设进行了验证.在文献综述的基础上,构建了企业社会责任对顾客满意影响的理论模型.该模型包括企业社会责任、企业声誉、感知价值、顾客满意、顾客忠诚五个结构变量,强调了企业社会责任包含的三个维度.研究基于上海牛乳行业的实证,从消费者的感知和评价着手,探索了企业社会责任对顾客满意的影响.根据消费者反馈的280份有效问卷,利用结构方程模型(SEM)和回归分析检验了本研究的模型及假设.经过分析主要得到如下结论:在上海牛乳行业,企业对社区的责任、对环境的责任、对顾客的责任三个维度都会影响到消费者对企业社会责任的总体评价,但是重要性各不相同;企业社会责任对顾客满意及顾客忠诚并没有直接的影响.但是,通过影响企业声誉和顾客感知价值,对顾客满意和顾客忠诚有显著的间接影响,且十分可观,从而为企业社会责任与顾客满意之间的联系搭建了新的通道.