以用户体验为中心的阅读类APP设计研究

目的研究比较典型的移动阅读应用的用户体验差异,并为移动阅读应用的设计方向提出建议。方法基于用户感官、交互、情感3个方面的体验,对3个移动阅读应用(掌阅i Reader、QQ阅读、Kindle阅读)的用户体验进行分析与比较。结论掌阅i Reader、QQ阅读的用户体验优于Kindle阅读。根据这3款电子书阅读器的分析与比较提出相应的改善建议,达到提升用户满意度的目的。     

Achieving sustainable customer loyalty in airports: The role of waiting time satisfaction and self-service technologies

Waiting time appears to be an unavoidable part of the service industry, particularly at the airport, where you may encounter delays due to check-in, screening, and other activities. This waiting experience can vex customers, affecting their perception of the service provider and, consequently, their loyalty. Our study aimed to determine the effect of waiting time satisfaction and the use of self-service technology on the long-term sustainability of customer loyalty. 750 structured questionnaires were distributed to travelers at two international airports in Turkey. PLS-SEM was used to analyses the models. Our findings indicate that customer satisfaction with waiting times and the use of self-service technologies are critical for the long-term sustainability of customer loyalty. Additionally, we discovered that waiting time satisfaction partially mediates the relationship between self-service technology use and long-term customer loyalty. Finally, the managerial implications were discussed, including future research suggestions.     

Automated diagnosis of feature model configurations

Software product-lines (SPLs) are software platforms that can be readily reconfigured for different project requirements. A key part of an SPL is a model that captures the rules for reconfiguring the software. SPLs commonly use feature models to capture SPL configuration rules. Each SPL configuration is represented as a selection of features from the feature model. Invalid SPL configurations can be created due to feature conflicts introduced via staged or parallel configuration or changes to the constraints in a feature model. When invalid configurations are created, a method is needed to automate the diagnosis of the errors and repair the feature selections.This paper provides two contributions to research on automated configuration of SPLs. First, it shows how configurations and feature models can be transformed into constraint satisfaction problems to automatically diagnose errors and repair invalid feature selections. Second, it presents empirical results from diagnosing configuration errors in feature models ranging in size from 100 to 5,000 features. The results of our experiments show that our CSP-based diagnostic technique can scale up to models with thousands of features.     

Integrating customer's preferences in the QFD planning process using a combined benchmarking and imprecise goal programming model

Quality function deployment (QFD) is a customer-oriented design tool for developing new or improved products to achieve higher customer satisfaction by integrating various functions of an organization. The engineering characteristics (ECs) affecting the product performances are designed to match the customer attributes (CAs). However, from the viewpoint of the QFD team, product design processes are performed in imprecise environments, and more than one factor must be taken into account in determining the target levels of ECs, especially the limited resources and increased market competition. This paper presents an imprecise goal programming (GP) approach to determine the optimum target levels of ECs in QFD for maximizing customer satisfaction under resource limitation and considerations of market competition. Based on benchmarking data of CAs, the concept of satisfaction functions is utilized to formulate explicitly the customer's preferences and to integrate the competitive analysis of target market into the modelling and solution process. In addition, the relationships linking CAs and ECs and the ECs to each other are integrated by functional relationships. The proposed approach will be illustrated through a car door design example.     

Project scheduling under resource constraints: Application of the cumulative global constraint in a decision support framework

This paper concerns project scheduling under resource constraints. Traditionally, the objective is to find a unique solution that minimizes the project makespan, while respecting the precedence constraints and the resource constraints. This work focuses on developing a model and a decision support framework for industrial application of the cumulative global constraint. For a given project scheduling, the proposed approach allows the generation of different optimal solutions relative to the alternate availability of outsourcing and resources. The objective is to provide a decision-maker an assistance to construct, choose, and define the appropriate scheduling program taking into account the possible capacity resources. The industrial problem under consideration is modeled as a constraint satisfaction problem (CSP). It is implemented under the constraint programming language CHIP V5. The provided solutions determine values for the various variables associated to the tasks realized on each resource, as well as the curves with the profile of the total consumption of resources on time.     

Investigating factors that influence social presence and learning outcomes in distance higher education

There are many factors that influence distance learning especially in higher education where collaborative and communicative discourse is necessary for pursuing knowledge. Social presence, among other factors, is an important concept to be facilitated, developed and sustained in distance higher education as it promotes and supports discourse based learning. This study examines the relationship among demographic and other variables, social presence and learning satisfaction. Results showed demographic variables, such as gender, online learning experience and work status were not significant factors in terms of influencing on either social presence or learning satisfaction. While media integration and instructor’s quality teaching were significant predictors of both social presence and learning satisfaction, interactivity among participants was a predictor of social presence but not of learning satisfaction. Along with the study findings, some implications were discussed for online learning practitioners in higher education setting.     

Using SERVQUAL to assess the quality of e-learning experience

Distance learning programs have been dramatically expanding in accordance with demand. Assessment of the quality of e-learning has become a strategic issue, one that is critical to program survival. In this study we propose a modified SERVQUAL instrument for assessing e-learning quality. The instrument consists of five dimensions: Assurance, Empathy, Responsiveness, Reliability, and Website Content. Data analysis from 203 e-learning students shows that four out of these five dimensions (except Reliability) play a significant role in perceived e-learning quality, which in turn affects learners’ satisfaction and future intentions to enroll in online courses. Managerial implications of the major findings are provided.     

UX Curve: A method for evaluating long-term user experience

The goal of user experience design in industry is to improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product. So far, user experience studies have mostly focused on short-term evaluations and consequently on aspects relating to the initial adoption of new product designs. Nevertheless, the relationship between the user and the product evolves over long periods of time and the relevance of prolonged use for market success has been recently highlighted. In this paper, we argue for the cost-effective elicitation of longitudinal user experience data. We propose a method called the “UX Curve” which aims at assisting users in retrospectively reporting how and why their experience with a product has changed over time. The usefulness of the UX Curve method was assessed in a qualitative study with 20 mobile phone users. In particular, we investigated how users’ specific memories of their experiences with their mobile phones guide their behavior and their willingness to recommend the product to others. The results suggest that the UX Curve method enables users and researchers to determine the quality of long-term user experience and the influences that improve user experience over time or cause it to deteriorate. The method provided rich qualitative data and we found that an improving trend of perceived attractiveness of mobile phones was related to user satisfaction and willingness to recommend their phone to friends. This highlights that sustaining perceived attractiveness can be a differentiating factor in the user acceptance of personal interactive products such as mobile phones. The study suggests that the proposed method can be used as a straightforward tool for understanding the reasons why user experience improves or worsens in long-term product use and how these reasons relate to customer loyalty.     

Examining student satisfaction with wholly online learning

Learner satisfaction has been shown to be positively correlated with quality of learning outcomes. An understanding of the factors that influence student satisfaction with online learning in a particular context can be used as an input to the appropriate design of learning environments, and for the provision of targeted support to students, with an aim to positively influence the student online learning experience. Following the mandatory inclusion of at least one wholly online unit of study in all undergraduate programs at Deakin University, a large 'experiences of learning online' (ELO) survey was undertaken to gauge students' perceptions of studying in the wholly online mode. A multivariate linear regression of all the questionnaire items was performed against an overall satisfaction item. Five items were found to significantly contribute to a model that explained approximately 70% of reported student satisfaction. Factors that were found to positively influence student satisfaction with studying a wholly online unit primarily related to how confident they felt about their ability to communicate and learn online, having a clear understanding of what was required to succeed in the unit and how well they thought they were performing in the unit. Other results are also reported.