Financial Analysis and Marketing Strategy

A combination of concept (the product portfolio and the product life cycle) and empirical research (the PIMS study) can aid in clarifying the key issues involved in the selection of a firm's core strategies. Strategy control is multistage: periodic re-evaluation of strategy alternatives by use of the marketing audit; an analytical framework for control of chosen strategies by breaking down components and reporting their performance variances; and 'marketing segment' analysis for control of the detailed marketing plan.?     

Optical circulator consisting of a YIG spherical lens, PANDA-fibre polarisers and a fibre-optic polarising beam splitter

A novel optical circulator is reported which employs an yttrium-iron-garnet (YIG) sphere, PANDA-fibre polarisers and a fibre-optic polarising beam splitter. The splitting ratios of the fibre-optic polarising beam splitter were 1.0:99.0 for x-polarisation and 97.5:2.5 for y-polarisation, with an excess loss of 0.5 dB at 1.30 ?m wavelength. The backward isolation of the optical circulator was 30 dB with the total insertion loss of 4.5 dB.     

Sensory analysis of polystyrene packaging material taint in cocoa powder for drinks and chocolate flakes

Polystyrene packaging material taint was sensorily evaluated in cocoa powder for drinks and chocolate flakes using short-cut signal detection measures on differences between control and test samples and on recognition of styrene. No differences were observed in cocoa powder for drinks and plain chocolate flakes treated with 0.5 dm2 polystyrene of 1 mm thickness. However, differences were detected in milk chocolate flakes and plain chocolate flakes, which were in contact with a larger area or thicker polystyrene packaging material. The latter results were confirmed by the styrene recognition test, so polystyrene is a potential source of off-flavour for chocolate products. The amount of residual styrene in the polystyrene used was about 320 ppm, while the amounts of styrene ranged from 7 to 132 ppb in cocoa drinks and from 414 to 1447 ppb in chocolate flakes.     

Ductile-to-brittle transition temperature of high-strength steel for fastners of power equipment under pressure

The influence of the level of defectiveness of design and service origin (grooves and cracks) of a fastener and an impact specimen on the accuracy of determination of the allowable values of the ductile-to-brittle transition temperature is investigated. An evaluation of the allowable ductile-to-brittle transition temperatures making it possible to impose more soundly based requirements for effectiveness of the material in the stages of design, production, and service in relation to the production condition of the steel, the level of defectiveness of the fastener, and the specified operating life of the threaded joint is proposed.Translated from Problemy Prochnosti, No. 5, pp. 35–37, May, 1991.     

Linear Receivers for Correlatively Coded MSK

In this paper we show that many spectrally efficient modified MSK schemes, termed generalized MSK, although not representable as OQPSK, may nevertheless be (suboptimally) demodulated using anI-Qreceiver with a proper choice of carrier-phase offset. Correlatively coded MSK schemes withI-Qreceivers are studied, and it is concluded that duobinary MSK and(1 + 2D + D^{2})/4MSK represent good performance-bandwidth tradeoffs among first- and second-order correlative coding polynomial schemes. The optimal design of these receivers are considered subject to the constraint of a finite duration impulse response, especially for asymptotic cases of arbitrarily small and large SNR. Filter design based on a zero-intersymbol interference constraint for PAM-based approximations of the signals is also considered. The optimized linearI-Qreceivers for(1 + D)/2MSK and(1 + D)^{2}/4MSK are presented. These receivers are only 0.28 and 1.24 dB poorer than the optimal (Viterbi) receivers at high SNR.     

Lowpass approximations of a constant amplitude with arbitrary phase and delay

A review is made of recent developments to the simultaneous lowpass approximation problem of amplitude, phase and delay. the closed from solutions (reciprocal and non-reciprocal) are expressed in terms of the arbitrary phase and delay polynomials (APD).