Commercial ethnicity: Language,class and race in the marketing of the hispanic audience

This essay examines the historical construction of the Hispanic audience and analyzes how contemporary Hispanic audience researchers/marketers have disrupted that unitary, essentialist construction by segmenting the Hispanic audience by class. The principal tool in this effort is language: the Spanish language is proxy for the “mass” of lower socioeconomic class Hispanic audience; English language usage by Hispanics is the sign of a higher class of Hispanic audience. The clearly defined panethnic conceptualization of the Hispanic audience, the nexus of which is the Spanish language, has been blurred. The study draws on interviews with Hispanic media marketers and audience researchers and on analysis of Hispanic market research reports.     

The Use of Communication Technology in Thailand's Political Process

Thailand's political landscape has changed dramatically during the past five years. The rapid growth of communication technology in Thailand has been instrumental in generating political participation in the national elections of 2001 and 2005. In this article we provide the results of a benchmark study that assesses the early period of this political transformation. Specifically, we examined the use of television and of the Internet for political information by interviewing 500 urban residents. Our results indicate that likely voters actively gathered political knowledge from television advertisements and political party websites. Although use of television and the Internet for political purposes did not increase direct involvement in political parties, it did promote participation in the 2001 national election. Implications of these findings for future research on the use of communication technology for political communication in Asia are discussed.     

The effectiveness of appeals used in Cambodian and Vietnamese magazine ads

In this two-part study, a content analysis of advertisements published in Cambodian and Vietnamese magazines was first conducted to determine the kinds of advertising appeals (functional, individualistic, and collectivistic) that were most frequently employed. The findings indicated that across product types, the Cambodian ads contained more individualistic appeals. The Vietnamese ads, on the other hand, depicted more collectivistic and functional appeals. Next, an experiment was conducted to determine audience response to the use of three appeals in ads that promote four product types (informative, affective, habit-forming, and self-satisfaction). Vietnamese participants responded more positively to functional appeals across product types. They also preferred collectivistic rather than individualistic appeals for ads that promote habit-forming and self-satisfaction products. Cambodian consumers, on the other hand, registered more positive attitudes toward ads with individualistic and functional appeals.     

Perspectives on learning to teach science: insights and dilemmas from a collaborative practicum project

In this article we discuss the theoretical and practical rationale for establishing a collaborative science practicum project and report on the findings of the first two years. The project was designed to strengthen the communication links among the school‐based educators, the pre‐service teachers, and the university‐based educators, in order to address the seemingly intractable problems associated with initiating new science teachers into the varied social practices of the teaching profession. Our findings are organized and discussed in the form of three dilemmas (Cuban 1992). These dilemmas are associated with the difficulties the pre‐service teachers had in connecting the propositional knowledge presented in the university setting with the procedural knowledge required in the school setting, and the lack of familiarity by the university and school‐based educators of each other's practice setting. We describe results that resonate with similar issues reported in other collaborative projects, and propose an alternative approach for preparing science teachers. This approach is based on conceptualizing learning to teach as a cognitive apprenticeship (Hennessy 1993) which prepares pre‐service teachers to enter the ‘community of practice’ called teaching. We argue that the success of such an approach requires the development of a collaborative community in which all participants engage in meaningful and supportive discourse concerning what, when and how science is taught in the classroom.     

Early years curriculum: funds of knowledge as a conceptual framework for children’s interests

Children’s interests are frequently cited as a source of early‐years curricula. Yet, research has rarely considered the nature of these interests beyond the play‐based environment of early‐childhood education. This paper reports findings from a qualitative, interpretivist study in two early childhood settings in Aotearoa/New Zealand. Using participant observation, interviews, and documentation, the study examined children’s interests and teachers’ engagement with these in curriculum interactions. Evidence suggested children’s interests were stimulated by their ‘intent participation’ in family and community experiences and encapsulated in the notion of ‘funds of knowledge’. The concept of funds of knowledge provides a coherent analytic framework for teachers to recognize children’s interests and extend teachers’ curriculum planning focus beyond that of a child‐centred play‐based learning environment.     

Media Portrayals of Tiger Woods: A Qualitative Deconstructive Examination

The purpose of this study was to qualitatively examine televised media portrayals of Tiger Woods from a cultural studies perspective that is sensitive to historical patterns of minority participation in golf. A deconstructive strategy was undertaken to analyze the type, style, and kind of media images of Tiger Woods' life history and golf accomplishments. The underlying meanings of these images were analyzed in an effort to expose how popular culture reflects and promotes hegemonic practices in golf. The results revealed that the meanings and images of Tiger Woods articulated within the media were inconsistent and in direct contradiction to common sense views that minorities have made advances in the golf subculture. In fact, a closer examination of the media texts showed that the underlying media messages actually reinrorce historical practices and common stereotypes of the golf community. In this paper we argued that media portrayals of Tiger Woods were characterized by an underlying racist, sexist, and classist ideology masked by cummon sense images and views of sport.     

Analog of parental empathy: Association with physical child abuse risk and punishment intentions

Objectives

Current research has been inconsistent in corroborating that parents’ compromised empathy is associated with elevated physical child abuse risk, perhaps in part because of an emphasis on dispositional empathy rather than empathy directed at their own children. Research has also relied on self-reports of empathy that are susceptible to participant misrepresentation. The present study utilized an analog task of parental empathy to investigate the association of parental empathy toward one's own child with physical child abuse potential and with their tendency to punish perceived child misbehavior.

Methods

A sample of 135 mothers and their 4–9 year old children were recruited, with mothers estimating their children's emotional reactions using a behavioral simulation of parental empathy. Mothers also provided self-reports on two measures of child abuse potential, a measure of negative attributions and expected punishment of children using vignettes, as well as a traditional measure of dispositional empathic concern and perspective-taking.

Results

Findings suggest that parental demonstration of poorer empathic ability on the analog task was significantly related to increased physical abuse potential, likelihood to punish, and negative child attributions. However, self-reported dispositional empathy exhibited the pattern of inconsistent associations previously observed in the literature.

Conclusions

Parental empathy appears to be a relevant target for prevention and intervention programs. Future research should also consider similar analog approaches to investigate such constructs to better uncover the factors that elevate abuse risk.     

The teacher as manager in continuing and professional education

This paper presents a model dealing with the teacher as manager of self‐directed and interactive learning programs and discusses the value of this model for educators working within continuing and professional education contexts. It provides a framework for the planning, implementation and evaluation of learning programs which promote self‐directed and interactive learning and comprises an outline of phases of learning programs and the roles of teachers (and learners) in these programs.

Major goals related to the process of continuing and professional education today include: promotion of the learners’ ability to work and interact effectively together, fostering their commitment to lifelong learning and development of their self‐directed learning skills. The model presented in this paper is a means of promoting the achievement of these goals. It emphasises the development of skills of independence, self‐direction, interaction, communication, leadership, group membership and conflict resolution. Such skills can be transferred to the workplace to enable adults to accomplish their tasks effectively, achieve their goals, work co‐operatively in teams as leaders and team members and take greater responsibility for their work and continued learning.     

Use and evaluation of a technology-rich experimental collaborative classroom

In order to pilot a shift towards greater use of collaborative learning in our higher education programs, the University of Hong Kong has invested in the development of a prototype technology-enhanced collaborative learning space. The space was created by retrofitting a vacant studio, turning it into an innovative classroom space in which collaborative learning is promoted and facilitated both through the provision of technology and by the physical layout of the room. We have used the space to pioneer collaborative learning both by holding professional development workshops for faculty in the room and also by helping academic staff to run experimental courses in the learning space. The opportunity to offer professional development and support for academic staff in this environment is particularly valuable as it ensures they do not simply deliver traditional didactic lectures in a space designed to promote interactive student learning and engagement. By using the space as a ‘student’ they are able to consider how they may use collaborative learning environments with their students. This paper describes use of the room for professional development of academic staff and also provides two examples of the use and evaluation of the room by faculty who used the room to teach experimental classes.