移动图书馆用户使用意愿实证研究

[目的/意义]移动图书馆的发展使得公众随时随地享受图书馆公共馆藏资源成为可能.基于用户角度分析影响移动图书馆用户使用行为意愿的因素,对推动移动图书馆的应用可起到重要作用.[方法/过程]鉴于用户对移动图书馆的使用意愿受到多方面因素的影响,以整合式技术接受与使用模型理论为基础,引入感知风险、信息质量、服务质量3个变量,构建出6个变量的移动图书馆用户使用行为意愿影响因素理论模型,采用实证研究方法,通过结构方程模型探究6种因素对用户使用行为意愿的影响作用.[结果/结论]数据分析表明,感知风险变量对移动图书馆用户使用意愿产生负向影响,绩效期望、信息质量和服务质量3个变量对移动图书馆用户使用意愿产生正向影响,而努力期望和社会影响两个影响因素显著性未达到标准.     

Academic library performance measures and undergraduates' library use and educational outcomes

This study investigated the relationship between an institution's academic library performance measures and undergraduates' library use and educational outcomes. The sample consisted of 7,958 undergraduates attending 36 colleges and universities representing four institutional types. Regression analyses determined the relationship between academic library performance measures and library use and self-reported gains in critical thinking while controlling for undergraduates' background characteristics and college experiences. Greater utilization of academic library services had a negative relationship with undergraduate library use at two institutional types. However, undergraduates attending research universities with greater academic library resources had higher self-reported gains in critical thinking. Regressions for the four institutional types explained 25% to 32% of the variance for library use and 22% to 27% of the variance for self-reported gains in critical thinking. The results provide a better understanding of how academic library resources and services affect both library usage and educational outcomes.     

Digital divide at individual level: Evidence for Eastern and Western European countries

The current study explores the digital divide by checking the phenomenon at the individual level. It digs into the individual pattern of adoption and use of a broad set of information and communications technologies (ICT) by introducing a conceptual model combining the extended unified theory of acceptance and use of technology (UTAUT2) and the five-factor model of personality. By doing so it provides insights on factors affecting technology adoption and the role of personality on individual usage behavior. Most of the UTAUT2 hypotheses are supported, with performance expectancy being the strongest predictor. Openness is a significant predictor of behavioral intention, whereas for usage behavior the significant personality predictors are openness, extraversion, and agreeableness. Moreover, as data were collected in Bulgaria and Portugal, a multi-group analysis revealed significant country differences. The effect of performance expectancy, habit, agreeableness, and neuroticism on behavioral intention, as well as the effect of age on usage, are stronger for Bulgaria, whereas the effect of hedonic motivation on behavioral intention and the effect of behavioral intention on usage are stronger for Portugal.     

UTAUT as a Model for Understanding Intention to Adopt AI and Related Technologies among Librarians

This study explored the intention to adopt various AI and related technologies by academic and public librarians. A survey was disseminated through various library organization lists to collect input on issues surrounding AI attitude and intentions among librarians in North America. We utilized the Unified Theory of Acceptance and Use of Technology (UTAUT) as a framework and performed structural equation modeling (SEM) and related statistical analyses (using SPSS and AMOS). Our findings confirm that the UTAUT can partially predict the likelihood of AI and related technologies adoption intentions among librarians. The model showed that performance expectancy (PE) and attitude toward use (ATU) of AI and related technologies had significant effects on librarians' intention to adopt AI and related technologies, while social influence (SI) and effort expectancy (EE) did not. We conclude that UTAUT is a viable integrated theoretical framework that, when properly designed and executed within a study, and lends itself to robust statistical analyses such as SEM. UTAUT is helpful as a framework for future approaches to designing and promoting adoption and use of emerging technologies by librarians.     

新媒体环境下大学生听书行为意向影响因素研究

[目的/意义] 以大学生有声书用户群体为对象,探究其听书行为意向影响因素,与图书馆界引入有声书资源或听书服务的理论设想相呼应,为高校图书馆开展听书信息服务提供实证参考。[方法/过程] 在整合式技术接受模型（UTAUT模型）基础上,结合大学生群体与有声书资源的特征,尝试性地引入感知成本、感知娱乐以及个人创新性三个听书行为意向影响因素,构建大学生听书行为意向影响因素模型,并通过问卷法收集相关数据,对该模型进行实证检验与修正。[结果/结论] 绩效期望、社群影响、便利条件、感知成本与个人创新性对大学生的听书行为意向有显著影响;努力期望与感知娱乐性对大学生的听书行为意向的显著影响未得到验证,作为调节变量的学生类型的作用也并未得到验证。最后,在研究假设验证结果基础上,修正原有的大学生听书行为意向影响模型。     

Factors Predicting the Importance of Libraries and Research Activities for Undergraduates

While prior research has established linkages between undergraduate students' library use, research participation, and success, researchers know little about the importance undergraduates place upon libraries and research activities. Utilizing data from the Student Experience in the Research University (SERU) survey, the purpose of this paper was to examine factors associated with the importance of libraries and research among undergraduates at nine large, public research universities. The results of this study suggest a variety of factors are positively associated with the importance of libraries and research for students, including participation in research activities, interest in medical or research careers, academic engagement, faculty interactions, library satisfaction, and development of library skills, among others.     

Exploring the Application of Information and Communication Technologies in the Acquisition of Information Resources in Three Academic Libraries in North-West Nigeria: Preliminary Findings

Abstract

Information and Communication Technologies (ICTs) incursion has brought a lot of changes to libraries activities. ICTs are used to manage libraries more efficiently and in meeting customers’ demands more appropriately at the right time. Despite the contribution of ICTs to library and information work, many libraries are yet to adopt these technologies especially in the acquisitions of library materials. This study was carried out in three selected university libraries in North West Nigeria. The objectives of the study were to: determine the influence of performance expectancy on academic librarians’ intention to use ICT for acquisition; establish the influence of effort expectancy on academic librarians’ intention to use ICT for acquisition; find out the extent of social influence and facilitating conditions on academic librarians’ intention to use ICT for acquisition and lastly to proffer recommendations. This study adopted a positivistic approach and used a questionnaire administered to 224 librarians to collect data in the three selected libraries. The study is guided by the Unified Theory Acceptance and Use of Technology (UTAUT) developed by Venkatesh. Findings from the study reveals that academic librarians are supportive on the use of ICT in their work; ICTs are significantly important, trainings were organized mainly for librarians on general use of ICT not only on acquisition, but also on the general issues related to library activities; librarians also have the knowledge necessary to use ICT for acquisition in their libraries. The study recommends among others that the parent universities should increase the funding of their libraries with adequate supervision, so that such funds are well utilized for ICTs application; university libraries should continually sponsor their academic staff on modern computerized ways of using ICTs to source for materials and the acquisition of information resources in academic libraries should be given all the seriousness it deserves by enacting legislation to allocate a reasonable percentage of the university’s budget to it.     

电子书用户使用意愿影响模型构建与实证

[目的/意义] 探究用户使用电子书意愿的影响因素，以有助于电子书产业走出缓慢的发展困境。[方法/过程] 以UTAUT2、使用满足理论为基础，从需求满足和外部情景因素两个层面构建影响因素模型，并将需求满足细化为内容需求、社交互动需求和休闲娱乐需求3个测量变量。采用问卷调查方法收集有效样本1 013份，使用AMOS21软件对模型进行验证。[结果/结论] 研究发现，需求满足、阅读习惯、价格价值、社会影响对使用意愿有正向影响作用，而激励措施对使用意愿有负向影响作用，努力期望对使用意愿的影响不显著，并依据研究结果提出促进电子书产业发展的建议。     

数字图书馆使用意愿影响因素研究综述

[目的/意义]梳理国内外数字图书馆用户使用意愿影响因素的研究成果，为数字图书馆的建设实践和用户行为的理论研究提供参考。[方法/过程]通过调研数字图书馆用户接受、采纳和持续使用研究的相关文献，总结数字图书馆用户使用意愿的理论模型，分析用户在使用数字图书馆过程中态度和行为的变化过程和影响因素。[结果/结论]TAM被广泛应用于数字图书馆用户使用意愿的研究中，个体因素、系统因素、情境因素和认知因素是影响用户使用意愿的主要方面，但影响的具体过程和规律还有待深入探讨和证实，应进一步从模型构建、研究视角和研究方法等层面对研究成果进行创新和完善，形成具有领域特征的用户使用意愿理论模型。     

高校学生使用移动图书馆的行为意向研究

本文对移动图书馆的概念进行了界定,以技术接受模式为理论基础,识别了感知有用性、感知易用性、感知成本、使用态度、使用行为意向5个变量,进而提出感知有用性、感知易用性、感知成本、使用态度、使用行为意向变量间相互影响关系的假设,最终形成高校学生对移动图书馆使用行为意向的影响因素概念模型。在对武汉市高校学生问卷调研的基础上,通过结构方程模型分析,结果表明,感知有用性对使用行为意向具有显著的正向影响关系,同时感知有用性还分别对使用态度具有显著的正向影响关系。感知易用性对感知有用性有正向显著影响关系,感知成本对使用态度有显著负向影响,使用态度对使用行为意向有显著正向影响。因此,为了顺利实现移动图书馆的推广需要注重其有用性和易用性,最大限度降低其感知成本。     

数字反哺与群体压力:老年群体微信朋友圈使用行为影响因素研究

本文以北京市60岁以上使用微信朋友圈的老年群体作为研究对象,使用整合型技术接受和使用理论模型(UTAUT)作为理论框架,通过结构方程模型对老年群体使用微信朋友圈的意愿与行为进行分析。研究发现,影响老年群体微信朋友圈使用行为关键的两个潜变量是使用意愿和数字反哺;在影响使用意愿的潜变量中总效应最高的两个潜变量依次是子代社会经济地位、社群影响,而风险感知与使用意愿呈负效应;在影响使用行为的潜变量中,使用意愿、子代社会经济地位和数字反哺意愿是效应最高的潜变量。在此基础上,本文延展和构建了老年群体的新技术使用UTAUT模型。     

Virtual healthcare in the new normal: Indian healthcare consumers adoption of electronic government telemedicine service

Digital healthcare is in the spotlight due to the prevailing COVID-19 situation. To get the deeper understanding of the healthcare consumers' adoption of e-government telemedicine service (EGTMS), the present research extends the unified model of e-government adoption (UMEGA) with perceived severity, self-efficacy, and political trust. The extended UMEGA model is empirically validated with 452 valid Indian healthcare consumers' responses. The findings reported that performance expectancy, perceived severity, effort expectancy, and perceived risk significantly influenced Indian healthcare consumers' attitudes towards EGTMS. Further political trust showed significant influence over social influence. However, social influence is observed as non-significant. Furthermore, attitude, political trust and facilitating conditions significantly influenced individuals' behavioral intentions towards EGTMS and observed significant influence of self-efficacy on effort expectancy. This is the first study that reveals the critical factors of Indian healthcare consumers' behavioral intention towards EGTMS. With the upsurge in e-government healthcare services, the outcomes of the study will benefit stakeholders such as governmental agencies, marketers, public administrators, and healthcare professionals as they provide suitable strategic recommendations to design and implement e-government telemedicine services.     

Epistemological beliefs and the information-seeking behavior of undergraduates

This study explores the relationship between undergraduates' epistemological beliefs and their information-seeking behavior. Kuhlthau's (1993) information search process (ISP) model and four models of epistemological development from educational psychology formed the theoretical foundation of this investigation. Twenty undergraduates attending an Ivy League university were interviewed about their search process as they completed a major research paper during their senior year. Epistemological beliefs affected topic, the use of mediators, search techniques, the evaluation of information, and the ability to recognize authority. Epistemological beliefs also affected several stages of the ISP model: topic selection, prefocus formulation, focus formulation, and collection. These findings provide a rich theoretical foundation for future information-seeking behavior research and will assist academic reference librarians by providing insights into the impact of undergraduates' epistemological beliefs on their information-seeking behavior.     

Factors affecting the continuation to use and e-WOM intention of online library resources by university students: A study in Indonesia

Online library resources can act as a trusted source to find various references for conducting research or writing research papers. With the increasing number of published papers, the use of online library resources becomes increasingly important for academics, including for university students. This study aims to investigate the factors that lead to the continued use of online library resources among university students in developing countries, especially Indonesia. We investigate the impact of resource quality, confirmation, satisfaction, perceived usefulness, perceived ease of use, and perceived enjoyment of users on their intention to continue using online library resources and the effect on e-WOM intention. This study will enhance the Post-Acceptance Model of Information System (IS) Continuance by adding several other constructs and tested using data from 215 university students in Indonesia who have used online library resources. The method used to analyze the data is Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of the study indicate that satisfaction and perceived enjoyment have a significant effect on the intention to continue using online library resources. In addition, it was also found that the continuation intention to use online library resources also affects the user's intention to convey it to others (e-WOM intention). This study provides insight to online library resources service providers in making improvements and formulating strategies to increase users' intentions to continue using their online library resources.     

Pandemic Information Access Challenges and Expectations about the Post-Covid Era: A Survey of Pakistan Students' Opinion Regarding Academic Libraries' Services and Staff

The purpose of this study was to identify the challenges students faced in accessing the information from academic libraries during COVID and factors that contributed to stress among students during the pandemic. Another purpose of the study was to know the expectations of the students regarding libraries' services and library professionals' competencies in the post-COVID era. A quantitative research approach and survey method was employed to conduct this study. The population of the study was students of public and private sector universities in Pakistan. Statistical Packages for Social Sciences (SPSS) was used to analyze the collected data. Results revealed that lack of digital resources (limited access to the internet and digital devices such as smartphones) and limited information skills found the highest mean score (3.92 and 3.90 respectively) regarding contributing to stress among the students. Similarly, findings confirmed that lack of access to printed material and printers, scanners, recorders, and websites with limited guidelines were the major challenges students faced while accessing the information from academic libraries during the period of a pandemic. Students agreed and expected remote access to information sources, availability of more electronic content, presence of online tutorials regarding the use of information sources and access to institutional repositories from libraries after the COVID era. Respondents also agreed that post-COVID librarians should be good information managers, communicators, problem solvers and internet librarians. The study also shares the implications for practitioners and polisymakers and future research directions for academics and researchers.     

Mobile applications in government services (mG-App) from user's perspectives: A predictive modelling approach

Mobile applications are becoming a preferred delivery method for the government sector and contributing to more convenient and timely services to citizens. This study examines the intention to use mobile applications for the government services (mG-App) in Oman. This study extended the Unified Theory of Acceptance and Use of Technology (UTAUT) model by including two constructs namely trust and information quality. Data were collected from 513 mobile application users across Oman. The research model was analysed in two stages. First, structural equation modelling (SEM) was employed to determine significant determinants affecting users' acceptance of mG-App. In the second stage, a neural network model was used to validate SEM results and determine the relative importance of determinants of acceptance of mG-App. The findings revealed that trust and performance expectancy are the strongest determinants influencing the acceptance of mG-App. The findings of this research have provided theoretical contributions to the existing research on mG-App and practical implications to decision-makers involved in the development and implementation of mG-App in in Oman.     

Why do people use information kiosks? A validation of the Unified Theory of Acceptance and Use of Technology

The importance of information kiosk development and implementation in the context of E-Government policies has been discussed in previous research. While many governments are today making considerable investments to implement information kiosks, previous research suggests that citizens may not use information kiosks in spite of their availability. However, the successful implementation of information kiosks depends significantly on whether or not citizens are willing to adopt the new information technology (IT). Therefore, based on the Unified Theory of Acceptance and Use of Technology (UTAUT), this study investigates the determinants of use behavior regarding information kiosks and the moderating effects of age and gender differences on the relationships between the determinants and behavioral intention/use behavior. Data collected from 244 respondents in Taiwan were tested against the research model using structural equation modeling techniques. The results partially support the applicability of the UTAUT in the context of information kiosks. The findings of this research provide several prominent implications for the research and practice of information kiosk development and implementation.     

Social norms and expectancy violation theories: assessing the effectiveness of health communication campaigns

College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward undergraduates' behaviors were examined using social norms marketing and Expectancy Violation Theory (EVT) (N=393). Receiving statistical social norms messages led to an expectancy violation of the perceived social norm (i.e., a discrepancy between the expected and actual statistic conveyed with a message). Consistent with Boster et al. (), the effect of the message discrepancy on attitudes was mediated by judgments. In accordance with social norms, when participants were provided with a statistic, the majority moved their judgments (but not their attitudes) toward the provided statistic, a result only consistent with EVT in the case of positive violations. The results have multiple implications: (1) social norms messages may work to change judgments, but do not result in consistent attitude change; (2) the process of judgment change functions similarly across message topics, as well as message types (i.e., attitudinal versus behavioral); (3) judgment change does not appear to be the main cause for attitude change upon receipt of a social norms message; and (4) a message‐based expectancy violation does not function in the same way as a violated behavioral expectation.     

技术交易中的用户行为与市场策略研究

以技术采纳理论中的UTAUT模型为研究框架,纳入风险认知要素,构建技术市场用户行为分析模型,通过模型中绩效预期、付出预期、社会影响、促成条件和风险认知五个要素系统分析其与技术市场中用户认知和行为的关系,并提出多重整合、市场推广及风险控制三项策略,最后指出技术市场用户行为未来研究的两个方向。