是谁挑起了我国冬季暖啤市场大战--访自由企业策划人蒋绪君

近几年来 ,每到酷暑沸过 ,金秋莅临 ,各种品牌的暖啤便闪亮登场 ,在冬季啤酒市场上厮杀得昏天昏地 ,好不热闹。那么 ,是谁挑起了我国暖啤市场的大战 ?他既不是大广告公司 ,也不是策划界的大腕 ,而是广告策划界自由策划人蒋绪君。蒋绪君曾在黑龙江垦区搞过宣传工作 ,当过记者 ,创办过广告公司等 ,现在的自由职业是专为企业搞宣传策划。他曾经成功地为几家企业做过策划 ,都收到了良好的经济效益和社会效益 ,反响很好 ,在当地很有名气。 1 997年 ,山东省临清市啤酒厂 (现改为临清运达啤酒公司 )利用姜汁研制酿造出一种适用冬季喝的贝莎姜汁暖啤…     

暖啤的研制

以大麦芽、大米为主原料,大枣、生姜、焦香麦芽为辅料酿造暖啤的操作要点。原料的选择、预处理、生产工艺流程及成品酒的质量指标。     

暖啤的研制

以大麦芽、大米为主原料，大枣、生姜、焦香麦芽为辅料酿造暖啤。各原料需经预处理。大枣粉添加到煮沸锅内随麦汁一同煮沸；姜汁随冷麦汁一起进入锥形罐共同发酵。     

暖啤开发

以大麦芽、大米为主原料，大米、生姜、焦香麦芽为辅料酿造暖啤。各原辅料需经预处理。大枣粉添加到煮沸锅内随麦汁一同煮沸；姜汁随冷却麦汁一起进入锥形罐共同发酵。     

啤酒大观

如今,啤酒工厂遍地开花,啤酒品种多得不胜牧举我们不妨来看看各种啤酒的名称: 1.饮料型 (1)果啤:柠檬啤、可乐啤、菠萝啤、苹果啤,水蜜桃啤,草莓啤、山楂啤、黑加仑啤。 (2)不醉啤:清醇啤、低醇啤、无醇啤、女士啤。 (3)爽啤:淡爽啤,清爽啤、超爽啤、纯爽啤。 (4)冰啤、雪啤、香啤、甜啤。     

金星鲜啤隆重上市 持续引领豫啤升级

继成功推出金星新一代、金星纯生系列产品之后,金星啤酒集团再度发力中高端市场,研发、推广金星鲜啤酒。日前,伴随河南第一支鲜啤——金星鲜啤下线和上市销售,河南市场无鲜啤历史终结。作为豫啤历史上的第一支鲜啤,金星鲜啤不仅填补了河南市场鲜啤空白,引导啤酒消费潮流,更推动了豫啤进一步升级。     

姜汁暖啤

山东临清啤酒厂打破大麦芽酿造啤酒的传统历史,根据中医药原理对生姜汁进行科学研究,最近开发研制出专供冬季饮用的姜汁暖啤,并于7月9日通过省级鉴定。近几年来,临清啤酒厂一直把眼光盯在新产品的开发研制上,经过国内市场调查,该厂发现若大的市场却无专供冬季饮用的啤酒,因此,冬季成为成为白酒的天下。为了填补啤酒行业这一淡季空白,该厂果断地打破依赖     

桶装鲜啤的质量控制

鲜啤是指不经过巴氏杀菌或瞬时高温灭菌的啤酒,桶装鲜啤质量控制的关键是微生物控制。本文从鲜啤桶的清洗杀菌、灌装及环境卫生等方面阐述桶装鲜啤的质量控制。     

西南地区（四川、云南、贵州、重庆、西藏）

四川南充：哈啤热销 夏日即将来临，南充市场哈尔滨啤酒渐渐成了百姓餐桌上的热销酒类品种，南充大街上也随时可以看到哈啤的送货车在忙碌着。据哈啤的南充经销商介绍，由于哈啤百年品牌的影响力，以及产品的合理定价和市场促销活动，近两年哈啤成为南充市场的畅销产品。     

啤酒市场出现新特征

1.消费品种多样化。从品种上讲,有熟啤、生啤、纯生啤;从口感香型上讲,有低糖啤、清爽啤、果啤等;从酒精含量上讲,有12度、11度、10度、7度;从包装上讲,有瓶装、易拉罐装、桶装等,而且鲜啤酒的市场占有率不断上升。2.消费对象在扩大。现在不仅城市居民把啤酒当成液体面包,而且在条件稍好的农村,啤酒的销量也成倍上升。同时,饮用啤酒的女性人数也开始增加。3.国啤不让“洋啤”,备受青睐。国啤中除青岛、五星、珠江、燕京等老牌品种畅销外,地方名牌啤酒已开始占领区域性市场,并在一定区域范围内,以其特有的优势与国产老牌名啤和“洋啤”抗衡。…     

Original semiologic standardized evaluation of stratum corneum hydration by Diagnoskin stripping sample

In a normal and healthy skin, the regular elimination of the superficial corneocytes, called desquamation, is a fundamental physiologic process intended to protect the barrier function of the skin. This invisible loss of corneocytes, individually or in small groups, is incessantly compensated by the divisions of the proliferative layer and the upward cellular maturation in order to maintain the harmonious renewal of the epidermis and the integrity of the stratum corneum. The harmony of this desquamation process is intimately conditioned by a sufficient hydration of the stratum corneum: (i) an abnormal desquamation leads to a disruption of the water barrier function and consequently to a dehydration tendency of the stratum corneum, and (ii) a cutaneous dryness (whatever the cause) is able to disturb the desquamation process. Protecting the water content of the stratum corneum has always been a major preoccupation of the cosmetic industry scientists. Consequently, the moisturizing properties of a cosmetic product are objectively measured by various explorations directly targeted on the hydration (corneometry) and on the level of the water barrier function (transepidermal water loss (TEWL) measurements), which depends directly on the skin hydration state. This intimate linkage of the desquamation process and the water content of the stratum corneum enable us to suggest an indirect assessment of the hydration from a direct study of the desquamation by examining a skin-stripping sample (D-Squames) by an optical microscope (linked to a computer). We will describe this already known technique and mainly its new and unpublished semiologic exploitation, named Diagnoskin, whose advantages are its simplicity and its reproducibility particularly interesting in the case of sequential appraisal of dermatologic or cosmetic treatments.     

Prediction of worst case migration: presentation of a rigorous methodology

An improvement of the Piringer model, allowing the prediction of a worst case migration from packaging to food is presented here. The authors are proposing other constants for the calculation of the upperbound value of the diffusion coefficient, using experimental data determined by a film to film method. Considering the plasticizing effects of food simulants, a model involving the variation of the diffusion coefficient versus space and time must be used. Future fields of investigation are discussed: the relationship between diffusion coefficients and the volume of the migrant (instead of molar mass), and the variation of diffusion coefficient activation energy with temperature.     

A comparison of the lipid compositions of the lipoproteins of the intestinal and popliteal lymph and plasma of sheep

The lipids and lipoproteins of intestinal lymph in the sheep make a contribution to the corresponding fractions in plasma and thence affect lipid compositions in other tissues. As a first step towards assessing this contribution, the lipoproteins of intestinal lymph, peripheral (popliteal lymph) and plasma have been isolated for compositional studies. Popliteal lymph and the plasma were similar in the distributions of lipids among the major lipoprotein fractions with high-density lipoproteins accounting for just over half of the total lipid present. In intestinal lymph, 80 per cent of the total lipid was associated with the very low-density lipoprotein fraction. Whereas triacylglycerols comprised the principal lipid component of the very low-density lipoprotein and low-density lipoprotein fractions of the intestinal lymph and were present in the high-density lipoprotein fraction, they were present in essence only in the very low-density lipoprotein fraction of popliteal lymph and plasma, where high concentrations of cholesteryl esters and phospholipids were found in all the lipoprotein fractions. The fatty acid compositions of each lipid class were also determined. The most distinctive feature of the results was the distribution of the essential fatty acid, linoleic acid, among the lipid components. In all lipid classes in each of the body fluids, the concentration of this component was highest in the high-density lipoproteins and lowest in the very low-density lipoproteins. Higher concentrations tended to be present in the triacylglycerols and phosphatidylcholine fractions of intestinal lymph than of plasma and popliteal lymph, but the opposite was true of the cholesteryl esters. The results are discussed in terms of the sources of the linoleic acid in the lipids of intestinal lymph of ruminant animals.     

滚筒变频改造与使用效果

通过对金属针布齿条的检验设备——滚筒进行变频改造前后的使用情况进行对比,表明改造后大大地提高了对金属针布齿条的检测性能,能对所有型号的金属针布进行检测而不影响其使用性能,尤其对包卷方式及退解方法的改进,解决了因包卷金属针布造成齿条基部底面弯曲、退解时不易校正而影响使用的问题。     

Contribution of European research to risk analysis

The European Commission's, Quality of Life Research Programme, Key Action 1—Health, Food & Nutrition is mission-oriented and aims, amongst other things, at providing a healthy, safe and high-quality food supply leading to reinforced consumer confidence in the safety of European food. Its objectives also include the enhancing of the competitiveness of the European food supply. Key Action 1 is currently supporting a number of different types of European collaborative projects in the area of risk analysis. The objectives of these projects range from the development and validation of prevention strategies including the reduction of consumers risks; development and validation of new modelling approaches; harmonization of risk assessment principles, methodologies, and terminology; standardization of methods and systems used for the safety evaluation of transgenic food; providing of tools for the evaluation of human viral contamination of shellfish and quality control; new methodologies for assessing the potential of unintended effects of genetically modified (genetically modified) foods; development of a risk assessment model for Cryptosporidium parvum related to the food and water industries; to the development of a communication platform for genetically modified organism, producers, retailers, regulatory authorities and consumer groups to improve safety assessment procedures, risk management strategies and risk communication; development and validation of new methods for safety testing of transgenic food; evaluation of the safety and efficacy of iron supplementation in pregnant women; evaluation of the potential cancer-preventing activity of pro- and pre-biotic ('synbiotic') combinations in human volunteers. An overview of these projects is presented here.     

集体落纱快装纱管用铝杆锭子设计

为提高空纱管安装效率,分析集体落纱细纱机特点,介绍了锭子杆盘结构型式,说明目前国内铝杆锭子多采用支持器弹簧加支持器帽的结构,虽能基本满足集体自动落纱细纱机的生产需要,但仍存在机械手安装空纱管时动作较多、动作精度不高、且易撞到锭子问题,易对锭子造成损坏并缩短锭子使用寿命的缺陷,重点对新设计的快速安装纱管的铝杆锭子的结构及原理进行分析,指出将弹簧支持器帽换成钢珠,可以大大缩短集体落纱细纱机机械手安装空纱管时间、降低对机械手动作精度的要求,且不损坏锭子、不影响锭子使用寿命,实现了节能降耗、安装效率高的目的。     

39—THE FLOW OF LIQUID FROM A JET THROUGH A COMPRESSIBLE POROUS LAYER. PART III: THE CHARACTERISTICS OF LIQUID FLOW THROUGH A COMPRESSIBLE LAYER OF LOOSE WOOL

The effects on the conditions of flow of the surface and configurational properties of the fibres in a compressible porous layer are discussed. The characteristics of a layer of wool are evaluated, and its compressibility is determined. It is shown that, when a liquid of initial uniform pressure flows through a compressible porous medium, the pressure gradient within the medium increases with the distance of flow. The resulting pressure drop is found to depend on a function of the ratio of the downstream to the upstream porosity of the compressible medium. Experimental results are reported for permeable flow through various layers of loose wool; these indicate that, when the flow is disturbed turbulent, the pressure drop through the layers is proportional to the square of the filter velocity. This result is not readily apparent from the graphs of pressure drop against filter velocity because of the compressibility of the fibres.     

高强度聚酰胺片基的应用与工艺研究

针对纺织机械超高速、高稳定、大功率的发展方向，要求传动平带骨架材料——聚酰胺片基具有强度高，抗蠕变性能，在分析聚酰胺片基沿革及现状的基础上，详细探讨了其加工原理和生产工艺，说明高定伸、抗蠕变性能是新型聚酰胺片基研究与发展的方向。通过定型、拉伸、热处理工艺过程的适当选择和优化，可改进和完善聚酰胺片基的组织结构形态，获得所需性能，通过适当增大聚酰胺成品结晶度、控制结晶的理想形态，是解决其抗蠕变的重要途径。