Optimizing a restaurants seating capacity: use dedicated or combinable tables?

In general, restaurant tables that can't be pushed together to serve large parties are superior to combinable tables because of the loss of productive time that occurs when combinable tables are placed “on hold” while awaiting adjacent tables to become available.     

Location strategies of multiunit service businesses: spatial differentiation and agglomeration among hamburger restaurants in Paris, 1984–2004

In this article, we study how multiunit service businesses locate their units, choosing between two opposite spatial strategies. Whereas, locating one’s units close to competitors’ brings positive agglomeration externalities, locating one’s units far away from others’ allows local monopolies through spatial differentiation. We examine location strategies of the two biggest hamburger restaurant chains—namely McDonald’s and Quick—in Paris between 1984 and 2004. Results show that competitive standings impact locational strategy choices. The market leader favors spatial differentiation, thus preempting premium locations. Conversely, the challenger favors locations close to the leader, thus aiming at agglomeration externalities.

Examining the healthy food consumption in full-service restaurants: quality or non-quality cues?

The purpose of this research was to examine drivers of perceived value and healthy food consumption within the context of full-service dining restaurant patronage. Specifically, this study examines the influence of quality and non-quality cues on perceived value and the impact of perceived value on postconsumption experience. The model was tested using data collected from a sample of full-service restaurant patrons residing in the United States. Results of a structural equation analysis revealed that restaurant quality cues induce patrons’ perceived value in healthy food consumption. Regarding non-restaurant quality cues, patrons’ health concerns have an impact on perceived value; however the impact of peer pressure and mass media on perceived value did not show significant impact. Data analysis also showed that both perceived value and satisfaction are significant predictors of behavioral intensions. Interpretations of these findings are limited to the full-service restaurant segment and may not be generalized across sectors. The academic and managerial implications of these findings are considered.     

“Why do you dine at Korean restaurants?” An ethnic food consumption model approach

This study aimed to examine how people choose an ethnic restaurant based on the theory of planned behavior (TPB) to uncover factors that influence consumer decision-making in ethnic food consumption situations, particularly Korean food. Specifically, this study extended the original TPB model by incorporating consumer values and other variables that are theoretically related to the attitude formation, including familiarity and affective country image. The results showed that economic value, quality value, epistemic values, and familiarity were significant factors affecting consumer attitudes toward dining at Korean restaurants. Also, attitude, subjective norm, and perceived behavioral control significantly influenced consumer intentions to dine at Korean restaurants.     

CHINA AND AFRICA,HENDSHIP,PACE,COOPERATION AND,DVELOPMENT

The Forum of China-Africa Cooperation(FOCAC), was held in November, as well as the The 2nd Sino-African Entrepreneurs Conference, marking the milestone of the China-Africa relations which have experienced the test of several thousand years, especially during the past 50 years when the bilateral relations have witnessed a rapid growth since the P.R.China established diplomatic relations with African countries.     

这一夜,晒作品,这一夜,晒自己

由ihaveanidea主办的＂这一夜,晒作品＂活动今年选择在上海奥美举办,以挖掘城中最具创意的人才。＂这一夜晒作品＂活动以类似＂闪电约会＂的方式进行,每个参与的年轻创意人都有机会在45分钟的时间内得到至少三个资深创意总监的指导。     

模式,实践,新模式

第二期<凡墙皆门>的思想有些类似<蓝海战略>.我们处于一个三句话不离"模式"的年代,每天在工商局业务大厅等着注册公司的队伍排得跟元宵节前稻香村门口抢购元宵的队伍一样长,谁又能说自己依旧活得四平八稳,任风云变幻我自岿然不动呢?无怪乎去年商务印书馆推出<蓝海战略>的时候,一下子吸引了那么多关注的目光,但<蓝海战略>真的教会我们如何开创蓝海了吗?没有.     

开会,开会,浮世绘

正没有那么多会,你永远学不会!在职场中浮沉的亲们,今天你会了吗?据说人是群居动物,因此召开会议和参加会议本属于人的基本生理需要。人类的会议活动应该早于亚当夏娃吃禁果之前,事实上,在他们吃禁果前,至少召开过两场具有重大战略意义的会议:蛇对夏娃的传销洗脑会以及夏娃对亚当的下线拓展会……虽说有源远流长的历史,但弗吉尼亚理工大     

黄金,苹果,水晶球

金价大跌之后,最近出现企稳现象,有人说黄金目前是抄底的最佳时机,有人说黄金会稳定在1200美元和1300美元/盎司之间,也有人说,黄金正在酝酿下一轮猛跌。同样的情形也出现在美国股市,有人觉得量化宽松造成了美股暴涨,现在是抛售的最佳时刻,也有人觉得美国经济复苏刚刚确立,正是买入的良     

Venezuela-China Industry,Commerce,Agriculture,Tourism Fair

Bordering Columbia, Brazil and Guyana, Venezuela's economy developed speedily in recent years. It is a comparatively active country in South America. The main industries of the country are petroleum, mining, telecom, husbandry and tourism. The visiting enterprises include the leading enterprises of each key industry. This fair provides abundant trade and investment opportunities for China's execution of "Introduce in and Walk Out" development strategy. By editor     

简单,内在,人性,新颖,充实——市场营销学教学谈

<正>对于大学的各门课程来说,每门课程都有自己的研究内容,因此在具体的教学环节,就需要以不同的视角及相应的方式与方法,来体现一门课程的特色,使学生了解其该了解的,掌握其该掌握的,最大程度地使学生真正感到学有所学,学有所得,学有所长,由此才能更好达到教学的目的。市场营销学被教育部列为工商管理类九大核心课程之一,其重要性随着我国市场经济的快速发展,越来越被认可。如今在国内有6000万人直接从事市场营销,可以预见,市场营销活动及市场营销学在将来还会更受瞩目。关于这门课程的教学,