中国家电厂商的“e”运动

<正>如果在键盘上敲进海尔、春兰、美的三大家电巨头的网址,你会惊奇地发现:怎么都一样?大块的蓝底,变幻的动画,完全像一人手笔。翻一翻报纸,你还会看到,三个     

Tesco “速度”才是真理

三大零售巨头中,Tesco无意做老三。可如今的中国市场,其他巨头已在提高品牌知名度,与消费者做深度沟通,Tesco却在弥补迟到的错误。然而,已经饱和的零售业还能给Tesco多少机会？     

剑南春“勾兑”伏特加

3月12日，中国白酒三大巨头之一的四川剑南春集团，正式携手全球第六大烈性酒企业V＆S集团（瑞典绝对伏特加集团），揭开了双方合资组建的四川天成祥酒类销售有限公司的面纱。从2007年5月至今，剑南春已分别与轩尼诗、V＆S两大洋酒巨头合作，以“文君”和“天成祥”两个品牌向高端白酒市场发力。国际洋酒集团抢占中国烈性酒高端市场的动作加快，中国白酒企业的国际化进程也在提速。     

“掠食者”里布

42年间,里布父子把一个玻璃厂"买成"了欧洲第三大食品巨头,已经诠释了达能的灵魂,那就是连根拔起式的不断收购     

借势网络，“雪花啤酒勇闯天涯”

中国啤酒业的竞争近年来主要是在青岛、燕京和雪花三大巨头之间展开，并且在终端促销和品类竞争上杀得难解难分。     

淘宝网的“部落化”崛起

<正>以互联网为基础将个体联结成部落,以虚拟的部落之力抗衡传统的实体企业,这就是淘宝网"部落化"崛起的路径。2006年,淘宝网年交易总额突破169亿元,遥遥领先于传统零售业巨头"沃尔玛",后者在华的当年营业额为99.3亿元。拆解三大问题169亿,这一颇吉利的数字,让长期困扰本土商业界的三大问题得解。以C2C为主体的在线交易的前景在国内是否值得看好?     

美国“三大”第一季度均盈利欣喜与忧虑并存

日前美国“三大“纷纷公布了2011第一季度的季报,三大巨头纷纷盈利。这样的成绩引来了外界的众多猜测。难道美国三大的复苏很快就要实现了？这是一时的反弹还是大势所趋？     

新“三足鼎立”能否让我们看到竞争的曙光

<正>电信业是国民经济战略性产业,电信网是信息化最重要的信息基础设施。2008年5月24日工业和信息化部、国家发改委和财政部发布了《三部委关于深化电信体制改革的通告》,宣布电信业三大巨头改革重组开始。重组方案可以归纳为:6个运营商变成3+1方案。具体而言也就是:中国联通CDMA网与GSM网被拆分,前者并入中国电信,后者吸纳中国网通成立新公司;铁通并入中国移动;最终,移动、联通、电信、网通、铁通五大电信运营商将形成"三足鼎立"之势。     

三大服装连锁巨头“快战”中国

全球前三大服装连锁商——西班牙的Inditex集团（ZARA）、美国GAP、瑞典Hennes＆Mauritz（简称“H＆M”）齐聚中国,三大巨头的中国服装零售业竞争大战或许才刚刚揭幕。     

埃塞俄比亚：下一个“世界工厂”？

素有＂非洲屋脊＂之称的埃塞俄比亚,在2014年似乎成为了众多制造企业巨头的＂宠儿＂——印度纺织集团投资5.5亿美元,在埃塞俄比亚开设非洲最大的纺织服装厂;土耳其纺织企业计划投资1.75亿美元,在此建立工厂;国际服装零售巨头Hennes and Mauritz（H＆M）以及英国零售巨头Tesco等也正计划在此开设分店。     

Effects of store loyalty on shopping mall loyalty

The key purpose of this paper is to bridge a research gap in shopping mall literature by investigating the relationship between store loyalty and shopping mall loyalty. The paper also examines the effects of perceived store value and store relationship commitment on store loyalty en-route to loyalty towards the shopping mall hosting the stores. The study shows that store loyalty influences shopping mall loyalty under certain conditions and that such an influence is moderated by the geographic distance between the consumer and the shopping mall. Further, the study found that distance has a moderating effect on the relationship between perceived store value and store loyalty, but not on the association between relationship commitment and store loyalty. The insights provided by this study offer academics, retailers and shopping mall managers a richer understanding of the relationships between store loyalty and its antecedents, customers' distance from the mall, and shopping mall loyalty.     

Experiencing atmospherics: The moderating effect of mall experiences on the impact of individual store atmospherics on spending behavior and mall loyalty

Retailers invest in atmospherics to create effective environments that engage shoppers in their shopping journey and promote business success. However, the link between store-level atmospherics and mall-level experiences remains opaque. In a quasi-experimental field study, we confirm that the quality of in-store atmospherics positively impacts in-store spending and reveal for the first time that it also positively influences loyalty intentions toward the mall as a whole. Both effects are mediated by perceived store atmosphere and moderated by mall experiences. The effects on spending are stronger for shoppers who are seeking hedonic experiences (seductive, recreational, and social) and are less interested in the functional experience. However, the impact on mall loyalty is stronger for shoppers pursuing material (functional) and avoiding social experiences. For retailers and mall owners, these findings underscore the importance of matching store atmospherics with mall experiences. Similarities and differences in the effects of atmospherics between and within the store and mall levels are discussed.     

The effects of mall personality and fashion orientation on shopping value and mall patronage intension

It is imperative for mall operators in China to gain insights into consumer shopping behaviours that will allow them to further develop their mall personalities, in order to better differentiate themselves from the competition. The overarching objective of the present study was two-fold: to increase our understanding about contemporary Chinese shoppers; and to examine the relationships among mall personality, fashion orientation, shopping value and mall patronage intention. This study presents the results of a research survey conducted in Wuhan, China. Partial Least Square Structural Equation Modeling (PLS SEM) was used to analyze the survey responses from 324 shopping mall patrons. The findings indicate that consumers' fashion orientation has a significant influence based on their perception of the shopping mall personality. The path model analysis revealed that consumers' perception of shopping value had the strongest effect on their shopping intentions at the mall.     

Shopping mall retailing: A bibliometric analysis and systematic assessment of Chebat's contributions

Shopping malls are unique retail environments offering individual consumption experiences within a holistic retail ecosystem. Drawing on a bibliometric analysis and a systematic review of 31 articles, this research synthetizes Jean-Charles Chebat's contributions to the shopping mall literature. Findings highlight four core clusters of the shopping mall literature, namely spatial wayfinding, atmospherics, consumer differences across shopping mall experiences, and shopping mall consequences. The newly developed Shopping Mall Experience Framework extends Chebat's research proposing additional elements of interest for current mall retailing research. Managerial implications offer practical guidance on successfully designing and maneuvering shopping malls of the future.     

基于AHP分析的大型购物中心聚客力研究

近年来,大型购物中心在全国各地迅速崛起,聚客能力成为大型购物中心成功的关键因素。依据大型购物中心聚客力的影响因素,采用AHP分析法测定出各因素的影响权重,同时选取广州地区3家大型购物中心为样本,分析各自的聚客力的现状,并得出了相关的结论。     

The relationships among family and social interaction,loneliness, mall shopping motivation,and mall spending of older consumers

The study implemented 419 mall‐intercept interviews with people who are 55 or older in large malls in three metropolitan cities in the United States. The five subdimensions of mall‐shopping motivation of older consumers were identified under two dimensions: Consumption‐oriented mall‐shopping motivation (service consumption, value consumption, and eating) and experiential mall‐shopping motivation (diversion and aesthetic appreciation). The structural model revealed significant effects of social interaction, loneliness, and mall‐shopping motivations on mall spending. Outcomes suggest that a mall can be a place to reduce older consumers' loneliness and that retailers in the mall can attract and make older consumers spend more by emphasizing value consumption and service consumption. Results also provide the implication for mall developers that providing more experiential features and events in malls may attract more older consumers. © 2005 Wiley Periodicals, Inc.     

Satisfaction of mall shoppers: A study on perceived utilitarian and hedonic shopping values

Declining consumer footfall and diminishing sales in Indian metro cities have guided the expansion of malls in cities of central India. Shoppers of these cities are unfamiliar with the mall concept and have limited exposure of shopping values in the past. The present research focused on the influence of utilitarian and hedonic shopping values on satisfaction of mall shoppers of central India Bhopal by establishing a proposed research framework based on 288 responses from two shopping malls, using utilitarian and hedonic dimensions of shopping values. Confirmatory factor analysis and structural equation modeling (SEM) are used to analyze and validate the proposed research framework. The result supports the relationship between shopping values and customer satisfaction, where both the shopping values show positive significant influences on customer satisfaction. Therefore this research paper would help mall owners to focus on these shopping values effectively and efficiently while planning malls in central India for gaining competitive advantage, attracting new customer and hold their profitable customers by enhancing customer satisfaction with shopping values in the current retail scenario.     

Why shopping pals make malls different?

The present study examines the effects of the specific type of ompanion a shopper shops with (i.e., friend versus family member) on the emotional attachment to malls. The study aims to explain this influence through two potential mediators, that is, shopping arousal, and shopping apprehension, the relevance of which has been shown in the extant reviewed psychosocial literature. The emotional attachment of shoppers to their mall depends on whom they are shopping with: shopping with friends affects both shoppers' arousal and apprehension. Only arousal mediates the relationship between shopping pal and mall attachment. Our findings provide new insight on the psychological processes explaining the relation shoppers develop with their shopping environment and give retail managers guidelines for increasing shoppers' attachment to their malls.     

Anatomy of shopping experience for malls in Mumbai: A confirmatory factor analysis approach

The city of Mumbai has not yet exhausted its potential in terms of availability of mall space. Yet shoppers of Mumbai seem to prefer high-street locations even if the product or format is operating from inside a shopping mall also. It means that shoppers look beyond the basic chore of shopping and experience plays a vital role. This study was undertaken to understand the composition of shopping experience so that mall developers and managers succeed in generating exciting among shoppers by orchestration of shopping experience using components as identified at the end of this research. It is based on empirical investigation of 400 respondents selected from four shopping malls in Mumbai. The study identifies ambience, convenience, marketing focus, safety & security and physical infrastructure as factors vital in defining shopping experience. Results were confirmed using confirmatory factor analysis.     

How does shopping duration evolve and influence buying behavior? The role of marketing and shopping environment

This study investigates how promotional activities, mall size, and past shopping experiences affect customer shopping duration, and elucidates how shopping duration induces immediate, transient, and long-term effects on customer decisions of whether and how much to buy in the offline shopping mall format. We simultaneously model purchase incidence, purchase amount, and shopping duration to examine empirically the constructs’ dynamic impacts. The proposed model is calibrated using six-year-long transaction data of 43,326 customers that patronize malls operated by a large retail firm. The results reveal that shopping duration leads to an immediate increase in the amount spent by customers in a given period. The transient effects of shopping duration on purchase incidence and amount are significantly positive. However, in the long term, while purchase frequency appears to increase with cumulative shopping duration, purchase amount is negatively affected. Further, shopping duration increases with the size of the mall visited and the level of promotion but tends to converge to a lower level in the long term. Managerial implications for effectively managing customer experience are discussed.