“Degrowth” vs. Other Types of Growth: Labeling Affects Emotions but Not Attitudes

Questioning the compatibility of economic growth and environmental sustainability, some scholars and activists call for a degrowth strategy. This idea presents an attack on the economic growth paradigm, and it has thus raised considerable attention. Yet, although many agree with questioning economic growth, a debate continues as to whether the term “degrowth” is (dis)advantageous in wider public communications. This debate, however, lacks empirical evidence. Here, we present two studies on how “degrowth” is perceived compared to other relevant terms. In Study 1, we show that “degrowth” elicits more negative affective and emotional reactions compared to “post-growth” and “prosperity without growth.” In Study 2, we find that the effects of labeling on attitudes and voting intentions toward a sustainable economy are relatively small. These initial results suggest that “degrowth” may evoke somewhat more negative emotional reactions than similar terms, but this may not have significant consequences. We discuss the results and draw implications for communication and further research.     

External Communication About Sustainability: Corporate Social Responsibility Reports and Social Media Activity

External communication about corporate social responsibility (CSR) and sustainability activities may vary significantly across firms. Communication channel, content, and frequency may reflect a company’s resource allocation priorities, its culture, and its leadership in the sustainability domain. This empirical research compares n?=?11 global consumer apparel companies, with brands ranging from Adidas to Prada to Wrangler, in terms of their communication about CSR and sustainability in both formal outlets (annual CSR reports), informal channels (Twitter and Facebook social media), and voluntary participation in external rankings (the Global Reporting Initiative). In addition, the sample is divided into “High-Ranked” and “Low-Ranked” subsamples, using Newsweek’s Greenest Companies 2014 rankings, to examine if companies ranked highly by Newsweek communicate more often and display higher levels of engagement in sustainability reporting, compared to low-ranked firms. Results provide support for our research propositions. We conclude with recommendations for companies seeking to strengthen their CSR external communication.     

Risk communication and sustainability science: lessons from the field

Sustainability science aims to help societies across the globe address the increased environmental and health crises and risks that range from poverty to climate change to health pandemics. With the increased magnitude and frequency of these large-scale risks to different societies, scientists and institutions have increasingly recognized the need for improved communication and collaboration among researchers, governments, businesses, and communities. This article argues that risk communication has fundamentally important contributions to make to sustainability science’s mission to create use-inspired, “actionable science” that can lead to solutions. Risk communication research can advance the mission of sustainability science to engage a wide range of stakeholders. This kind of engagement is especially important in the context of addressing sustainability problems that are characterized by high levels of uncertainty and complexity. We introduce three core tenets of risk communication research that are fundamental to advancing sustainability science. Risk communication specifically offers an increased understanding of how system feedbacks, human perceptions, and levels of uncertainty influence the study and design of solutions within social ecological systems.     

Crossing technology and sustainability in cities’ development

This paper deals with sustainability in cities and the role technology plays in furthering sustainable results. Recently, many interventions have been implemented in cities to propose paths and models promoting the sustainability of cities from an overall perspective. Technologies are favouring the achievement of aims recalling the three spheres of sustainability as proposed by Arcadis (2017), namely “planet”, “profit”, and “people”. The ties between technology and the three spheres are investigated through a content analysis of reports issued by the 10 cities with the most significant advances in terms of becoming sustainable cities, as indicated in the Arcadis Report 2016. The results highlight technology as an element crossing sustainability, as processes and models in cities management and service provisions to citizens are significantly changing. New tools are innovating the processes addressing environmental issues, thus leading to cost efficiency and better economic conditions. Parallel to this, new models for city management and the provision of public services are addressing the need for a better quality of life for citizens and cities’ other stakeholders. Technology itself is thought of as sustainable because it should lead to efficiency and being efficient itself. A qualitative cluster analysis and a focus on excerpts from reports are proposed to highlight the ties between technologies and the elements representing key issues in managing and leading a city towards more sustainable conditions.     

The Moral Appeal of Environmental Discourses: The Implication of Ethical Rhetorics

Environmental sustainability demands civic action through both changes in individual and community behaviors in addition to national and international agreements and cooperation. In moral appeals to the environment, individuals are often called upon to behave in “good” ways—reduce, reuse, recycle—to “save the planet.” Behavior, and our attitudes about it, is therefore an important component to ongoing sustainability efforts. This pilot study, conducted in Fall 2009, brings together research methods in sociolinguistics and rhetorical studies to examine the discourses that students produce when describing issues and practices concerning sustainability. In interviews with 15 students in an earth sustainability general education core, our study found that students were knowledgeable about environmental issues and expressed intentions to engage in sustainable behaviors. Yet, students produced accommodating discourses when addressing competing demands on their time and resources. The sociolinguistic analysis of interview data shows a disassociation from environmental issues at the symbolic level of language use. The rhetorical analysis shows that this disassociation manifests as guilt, largely because when choosing between various moral appeals in their social context, students are left without tangible direction for engaging in new sustainable behaviors.     

A new approach to natural capital sustainable development

The three-dimension (3D) ecological footprint makes the analysis of the relationships between the demand and supply of natural capital more credible by importing footprint depth and footprint size. This article used China’s regions as the object to analyze the high-level sustainability of the natural capital from the view of “ecology – efficiency – fairness” multidimensional framework. Research showed that China’s ecological footprint has risen while bio-capacity per capita has descended in recent 20 years. This paper also discusses the spatial distribution of China’s natural capital ecological sustainability, efficiency sustainability and fairness sustainability. Finally, it builds multi-criteria evaluation (MCE) models to get multidimensional sustainability framework taking ecological sustainability, efficiency sustainability, and fairness sustainability into consideration.     

Environmental Communication as a Discipline of Crisis

This essay interprets Cox's keynote as a call for environmental communication to reorient itself as a form of ideological criticism and identifies the potential pitfalls of heeding that call. First, the author revisits key arguments surrounding the practice of ideological criticism in Communication Studies and articulates their relevance to discussions about the mission and purpose of environmental communication. Second, he suggests that an uncritical embrace of the rationale for a “crisis discipline” may perpetuate problematic assumptions about communication, both as a social practice and as a scholarly discipline. Third, he argues that such problems may be sidestepped by making environmental crisis itself a central concept and object of environmental communication inquiry, such that environmental communication does not merely respond to crisis but becomes a discipline of and about crisis. A focus on the dynamics of crisis, the author concludes, entails a persistent concern with judgment in its political, scholarly, and pedagogical contexts.     

Multiscale system dynamics of humans and nature in The Bahamas: perturbation, knowledge, panarchy and resilience

The analysis of the dynamic interactions between social systems, integrated by governance and communication, and biophysical systems, connected by material and energy flows, remains a challenge. In this paper, we draw on the heuristic models of the “adaptive renewal cycle” and “panarchy” [Gunderson and Holling (eds) Panarchy: understanding transformations in human and natural systems. Island Press, Washington, 2002], which are embedded in the theory of complex adaptive systems. Taking island development research in The Bahamas as a case study, we investigate environmental stressors, knowledge and social response in the context of three distinct social–ecological subsystems: (1) the interaction between tropical storms/hurricanes and the social system of disaster preparedness/management; (2) coastal ecosystem degradation coupled with land development; and (3) the fishery, in which we also consider the impact of a recent biological invasion, the Indo-Pacific red lionfish. The findings demonstrate the complexity of panarchical relations and the crucial role of diverse and uncertain knowledge systems and underlying mental models of risk and environment for resilience and sustainability. These are acquired at different scales and form key variables of change. This also applies to processes of communication. Bringing together the various constantly evolving multi-level knowledge systems for effective communication and decision-making remains a major challenge.     

The triple-bottom-line: framing of trade-offs in sustainability planning practice

Sustainability principles are at the forefront of regional planning. In Hawaii, the movement toward “sustainability” gave way to revisiting the State Plan. This paper uses a case study of the Hawaii 2050 Sustainability Plan (Hawaii 2050) to illustrate how adopting popular notions of sustainability, without critical examination of how the respective policy frames diverge or interrelate, can lead to “tautological traps.” In the case of Hawaii 2050, the “triple-bottom-line” (embedded within sustainable development) became the dominant sustainability frame during the solicitation of public input and was thus used to guide the planning discourse. The application of triple-bottom-line concepts at the level of policy and planning led to a process that polarized economic and environmental interests. While the goals of sustainable development and the use of triple-bottom-line concepts are useful for planners, we argue that they should be applied within the parameters of ecological sustainability in a US regional context, lest resulting plans continue to allow the momentum of development to override ecological concerns.     

Envisioning the digital sustainability panopticon: a thought experiment of how big data may help advancing sustainability in the digital age

The starting point for a theoretical vision of digital big data and sustainability builds on the situation of a currently unsustainable world threatening present and future generations regarding all three dimensions of sustainability. Given the paradigmatic changes the era of Big Data brings about, this paper proposes a thought experiment based on Bentham’s panopticon theory, where real-time data availability offers technical opportunities to promote and transform sustainability in a preceded way. Hence, different panopticon theories are discussed and merged with the concept of sustainability to arrive at the concept of the Digital Sustainability Panopticon defined by six criteria. This vision is framed by the ten “quality criteria for visions and visioning in sustainability science” (Wiek and Iwaniec 2014) and critically discussed regarding the totalitarian potential of digital surveillance and the paradox of freedom.     

The idea of weak sustainability is illegitimate

Since the introduction of the sustainability challenge, scientists disagree over the interpretation of the term “sustainability.” Weak and strong sustainability are the two main interpretations of sustainability, which are opposing each other. Some researchers stated that the interpretation of the term depends on the context; others disagree pointing out that it always implies the meaning of continuation. The term “sustainability” can be used as attribute, which adds a certain characteristic to the noun. If something can be attributed as being sustainable, it can also be unsustainable. The sustainability challenge consists of shifting from the current unsustainable towards a sustainable system. This paper outlines that the weak sustainability term is illegitimate, as it leads to a contradiction with the acknowledged assumption that the current state is unsustainable. This contradiction is revealed through an analysis of the occurrence of decoupling in agriculture: Agricultural land use could be decoupled from agricultural production, but only with the trade-off of massive increases in fertilizer, pesticide, energy and water usage. This paper outlines an inherent inconsistency within the ongoing discussion about the interpretation of sustainability. Through identifying the invalidity of the weak sustainability interpretation the focus can be shifted form the discourse to the sustainability challenge itself.     

Amplifiers on the Commons: Using Indicators to Foster Place-Based Sustainability Initiatives

This essay proposes a heuristic conservation between the emerging field of environmental communication and the “crisis discipline” of conservation biology in order to generate a set of ethical postulates for research, teaching, and professional consultation. To the extent that social/symbolic representations of “environment” embody interested orientations, such discourses potentially constrain and/or enable societal responses to environmental signals, including signs of ecological crises. The essay argues that, implicit in this and other functional premises, lies a principal ethical duty of environmental communication: the obligation to enhance the ability of society to respond appropriately to environmental signals relevant to the well-being of both human communities and natural biological systems.     

Corporations,Consumerism and Culpability: Sustainability in the British Press

Sustainability and sustainable development are prominent themes in international policy-making, corporate PR, news-media and academic scholarship. Its definitions are contested, however sustainability is associated with a three-pillar focus on economic development, environmental conservation and social justice, most recently espoused in the adoption of the UN Sustainable Development Goals in 2015. In spite of its common usage, there is little research about how sustainability is represented and refracted in public discourse in different national contexts. We examine British national press coverage of sustainability and sustainable development in 2015 in a cross-market sample of national newspapers. Our findings show that key international policy events and environmental and social justice frames are peripheral, while neoliberalism and neoliberal environmentalism vis-à-vis the promotion of technocratic solutions, corporate social responsibility and “sustainable” consumerism are the predominant frames through which the British news-media reports sustainability. This holds regardless of newspaper quality and ideological orientation.     

Food for Thought: Audience Engagement with Sustainability Messages in Branded Content

Branded platforms are a growing “gray-zone” of marketing and media messages, in which corporations and news journalists partner to create content that supports strategic corporate goals while aligning with a publication’s scope of editorial coverage. As corporations are key influencers of and contributors to environmental communication, this trend has the potential to change environmental dialogue. In this article, we closely examine messages about food and sustainability, created in partnership by Chipotle Mexican Grill and the Huffington Post news site. We illustrate how use of a branded platform expanded the scope of environmental topics, issues, and frames that Chipotle addresses, how frames identified here connect to frames in coverage of science-related issues, as identified by other scholars, and discuss how branded platforms allow corporations to draw attention to polarizing environmental issues while protecting stakeholder relationships and brand reputation.     

Assessing the impacts of sustainable development projects in the Amazon: the DURAMAZ experiment

Since 1992, a boom of “sustainable development projects” has been registered in the Brazilian Amazon, turning it into a kind of open-air laboratory for sustainability. But their real impacts remain unclear, especially because of inadequate evaluation tools. A new device is therefore needed to unveil the inner mechanisms of development aid despite the difficulties linked with the diversity of contexts or the heterogeneity in the relevant parameters. Those are the challenges we met when we engaged in comparing the impacts of sustainable development programs in 13 sites throughout the Brazilian Amazon in order to identify determining factors of sustainability. To achieve our objective, we conceived an indicator system based on the results of intensive fieldwork, including social, economic, environmental, and biographical issues. Our results show that the most prominent problem of sustainability—evaluation of effectiveness—has not been tackled; life conditions and environmental preservation continue to appear antagonistic. At the same time, variability appears among outwardly coherent social groups, showing that a case-to-case approach is definitely indispensable and confirming the need to go “beyond panaceas” to find resolutions. This article successively addresses three points. First, we present the starting point of our research, or how the Amazon region was turned into a laboratory for sustainability and how our research project aimed at analyzing the consequences of this trend. Second, we discuss how available indicator systems fail to respond to the need for a multidimensional evaluation at the local level and, therefore, how we constituted our own analytical tool. Third, we focus on some results that can be derived from our system, especially in terms of identifying key factors needed to achieve sustainability in the Amazon.     

Measurement and Meaning in Environmental Communication Studies: A Response to Kassing,Johnson, Kloeber,and Wentzel

This essay represents an invited editorial response to Kassing, Johnson, Kloeber, and Wentzel's “Development and Validation of the Environmental Communication Scale” in Environmental Communication: A Journal of Nature and Culture. Kassing and his associates use an apt review of the status of the environmental communication field as the basis for developing a protocol and instrument to measure the actual practice of engaging environmental subject matter in daily life. Although their factor analytic work is laudable in its intent, their approach to empirically exploring environmental communication in action further institutionalizes a number of conceptual and methodological shortcomings in our discipline. In particular, what researchers and respondents think constitutes “environmental” content per se poses a significant barrier to using the proposed tool in applied settings. After critiquing the Kassing et al. work in terms of a number of issues related to the validity and reliability of their research, I conclude by suggesting that the research may provide a needed springboard for exploring the dynamics of interpersonal settings that mediate important dialog and action regarding the environment.     

“Stop Blaming the Cows!”: How Livestock Production is Legitimized in Everyday Discourse on Facebook

In 2016, Swedish climate reporting declined in quantity and shifted focus somewhat from climate change as such to the harmful climate impacts of meat consumption. The latter prompted discussions in social media—an increasingly important forum for public debate but infrequently studied in environmental communication research. Despite strong evidence that a meat and dairy-based diet is harmful for the environment, meat consumption is increasing, and this qualitative study aims to—through the lens of social representation theory—contribute knowledge about how livestock production is legitimized in everyday discourse on Facebook. The article identifies representations that legitimize livestock production through polarization between (1) livestock production and other (environmental) issues, (2) environmentally “good” and “bad” countries, and (3) “reliable” and “unreliable” information. It concludes by discussing the influence of national ideology on the legitimization of livestock production and the potential of social media to counter the post-politicization of environmental issues.     

Narratives,Rhetorical Genres,and Environmental Conflict: Responses to Schwarze's “Environmental Melodrama”

The appearance of Steven Schwarze's essay, “Environmental Melodrama” (Schwarze, 2006) as the lead article in a recent issue of The Quarterly Journal of Speech marks an important moment of recognition for environmental communication scholarship. Schwarze's essay demonstrates how studies of environmental rhetoric can contribute to rhetorical theory more generally, while addressing practical questions regarding the rhetorical aspects of environmental conflict. The contributors to this forum respond to Schwarze's arguments, drawing in part upon their own case studies of rhetorical action and narrative in environmental conflict.     

Climate Communications: Conflicts and Opportunities

The occasion for this forum was sparked by a front-page story in the New York Times by John M. Broder entitled, “Seeking to Save the Planet, with a Thesaurus” (May 1, 2009, p. A11). The article focused on the non-profit EcoAmerica's report, “Climate and Energy Truths: Our Common Future,” which shares research on communication approaches to engaging climate change and energy issues. The Broder article included commentary from Robert J. Brulle, Professor of Sociology and Environmental Science at Drexel University. In response, George P. Lakoff, Professor of Cognitive Science and Linguistics at UC-Berkeley, published an essay in The Huffington Post, “Why Environmental Understanding, or ‘Framing,’ Matters: An Evaluation of the EcoAmerica Summary Report” (May 19, 2009). The discussion about this report and differing approaches to environmental communication continued on blogs, in emails, and through various other forums. The editorial leadership team of this journal thought such prominent attention to environmental communication in the nexus of so many disciplines and professional investments was exciting. We are pleased the following scholars and practitioners are willing to elaborate on the stakes of this discussion in this forum.     

Framing natural assets for advancing sustainability research: translating different perspectives into actions

Sustainability is a key challenge for humanity in the context of complex and unprecedented global changes. Future Earth, an international research initiative aiming to advance global sustainability science, has recently launched knowledge–action networks (KANs) as mechanisms for delivering its research strategy. The research initiative is currently developing a KAN on “natural assets” to facilitate and enable action-oriented research and synthesis towards natural assets sustainability. ‘Natural assets’ has been adopted by Future Earth as an umbrella term aiming to translate and bridge across different knowledge systems and different perspectives on peoples’ relationships with nature. In this paper, we clarify the framing of Future Earth around natural assets emphasizing the recognition on pluralism and identifying the challenges of translating different visions about the role of natural assets, including via policy formulation, for local to global sustainability challenges. This understanding will be useful to develop inter-and transdisciplinary solutions for human–environmental problems by (i) embracing richer collaborative decision processes and building bridges across different perspectives; (ii) giving emphasis on the interactions between biophysical and socioeconomic drivers affecting the future trends of investments and disinvestments in natural assets; and (iii) focusing on social equity, power relationships for effective application of the natural assets approach. This understanding also intends to inform the scope of the natural asset KAN’s research agenda to mobilize the translation of research into co-designed action for sustainability.