A new reality: Exploring continuance intention to use mobile augmented reality for entertainment purposes

Augmented Reality (AR) is a technology that combines virtual objects with the real world. In recent years, the rapid development of smartphones has provided a suitable environment for AR technology. This study aims to explore the continuance intention to utilize AR mobile entertainment applications, using the decomposed theory of planned behavior. The research hypotheses were verified using structural equation modeling, which revealed that: (1) telepresence, perceived mobility, perceived enjoyment, and perceived connectedness exert a positive effect on users' attitude toward AR mobile apps; nostalgia is the only factor not to do so; (2) perceived critical mass has a significant positive impact on subjective norms, whereas peer influence does not; (3) self-efficacy has a significant positive influence on perceived behavioral control but facilitating conditions does not; and (4) users' attitude, subjective norms, and perceived behavioral control all have significant positive impacts on users’ intention to continue to use the technology.     

The disruptive mobile wallet in the hospitality industry: An extended mobile technology acceptance model

Given that the mobile wallet has become a disruptive innovation, especially in the Malaysian hospitality industry, this study investigates the adoption of mobile wallet in the hospitality industry among consumers. Different from the extant literature, this study extends the newly proposed mobile technology acceptance model with self-efficacy theory, critical mass theory, and flow theory to explain the behavioural intention to adopt. A self-administered questionnaire was utilised to collect data from mobile wallet users who have used a mobile wallet while dining out in restaurants and cafes. Other than technology self-efficacy and perceived critical mass, mobile usefulness, mobile ease of use, mobile self-efficacy, and perceived enjoyment were discovered to have a positive and significant association with the behavioural intention to adopt mobile wallet in the hospitality industry. The findings also suggested there were interrelationships between the constructs employed. Overall, the extended model was able to explain 61% of the variance in behavioural intention to adopt mobile wallet.     

Acceptability of mobile stock trading application: A study of young investors in Malaysia

Mobile financial services have been adopted rapidly during the digitisation era. This study therefore aims to investigate the antecedents of mobile stock trading adoption among young investors. Using the structural equation modelling technique, this study develops an integrated theoretical framework from both the Technology Acceptance Model and Theory of Planned Behaviour using survey data from 373 young retail investors. The suggested model incorporates the six constructs of perceived risk, perceived benefits, perceived usefulness, attitude, perceived behavioural control and social influence and assesses how they affect the intention to adopt mobile stock trading. The results show a strong positive connection among attitude, perceived behavioural control, perceived benefits and intention towards mobile stock trading. We find that trust adds great explanatory power to perceived behavioural control, attitude and social influence in explaining investors’ adoption intention. Surprisingly, perceived risk is not significantly correlated with adoption intention. This study has employed a comprehensive framework to understand the acceptance level of mobile stock trading.     

A survey on the 3D printing technology readiness to use

3D printing technology redesigns the production chain and contributes to the production of customised products, or products with specific characteristics. The evolution of this production technology and its various applications improve our daily life and lead to important changes in economic and social level. The aim of this dissertation is to examine the attitude of people towards 3D printing technological innovation and their intention to use it at their workplace. A new conceptual model has been designed and empirically tested using primary data collected using a structured questionnaire. The sample consists of 258 respondents from a number of European countries. The findings highlight the importance of perceived usefulness, output usability, compatibility and attitude towards understanding respondents’ intention to use 3D printing technology.     

Understanding the attitude and intention to use smartphone chatbots for shopping

Using the technology acceptance model and diffusion of innovations theory, this study evaluated the intention of consumers to use chatbots on smartphones for shopping. Chatbot is a relatively new technology and is expected to dominate mobile commerce and shopping applications in future. Hence, this study aimed to determine the association of perceived usefulness, perceived ease of use, perceived enjoyment, price consciousness, perceived risk, trust, and personal innovativeness with attitude and intention to use chatbots for shopping. Respondents were asked to fill a questionnaire after using a Facebook e-commerce chatbot that was specifically created for this study. In total, 350 responses were analyzed using partial least squares structural equation modeling. Results indicated that attitude toward chatbots was considerably influenced by the variables perceived usefulness, perceived ease of use, perceived enjoyment, price consciousness, perceived risk, and personal innovativeness. However, intention to use was directly influenced only by trust, personal innovativeness, and attitude. Mediation analysis indicated that full mediation occurs through the attitude variable for most direct relationships. Moderation analysis by using age, gender, and prior experience with mobile shopping applications indicated considerable differences between the groups in terms of the strength of certain relationships and the mean responses between the variables.     

Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance

In a sample of 170 youngsters, the effect of two versions of a public service announcement (PSA) threat appeal against speeding, placed in four different contexts, on evoked fear, perceived threat (severity and probability of occurrence), perceived response efficacy and self-efficacy, message involvement and anti-speeding attitude and anti-speeding intention is investigated. Evoked fear and perceived threat and efficacy independently influence message involvement. Message involvement is a full mediator between evoked fear, perceived threat and efficacy perception on the one hand, and attitudes towards the message and behavioral intention to accept the message on the other. Speeding experience has a significantly negative impact on anti-speeding attitudes. Message and medium context threat levels and context thematic congruency have a significant effect on evoked fear and to a lesser extent on perceived threat.     

Integrating TTF and UTAUT2 theories to investigate the adoption of augmented reality technology in education: Perspective from a developing country

Augmented reality (AR) has gained increased recognition in varying fields, in particular educational contexts. In the wake of the Covid-19 pandemic, home-based learning becomes a reality and is already in place across the globe, and learning via augmented reality technology will help learners comprehend learning content in a more creative frame of mind than ever before. Very little research has examined the adoption behavior of augmented reality in developing country perspectives. Therefore, there is a pressing necessity to understand the dynamics of augmented reality adoption for the benefit of motivating and inspiring students to adopt this highly innovative and impactful type of technology in the learning process. Against this background, the authors proposed and tested a model based on integrating Task-Technology Fit (TTF) and UTUAT2 theories. The results reveal the positive effect of task technology fit, performance expectancy, effort expectancy, social influence, facilitating condition, and hedonic motivation on behavioral intention (BI) in the adoption process of augmented reality in educational settings, where price value is found to exert little influence on behavioral intention. This model explains 49% of the variance in intentional behavior to adopt AR technology in the educational context. The conclusions of this study will add to the literature more informative knowledge leading to increased awareness of the dynamics and behaviors of AR adoption in a developing country perspective. We present and discuss the theoretical contributions and practical implications of our findings.     

Service transformation under industry 4.0: Investigating acceptance of facial recognition payment through an extended technology acceptance model

Technological development has drastically changed customers' daily lives by offering them new ways to shop. It also creates more opportunities for business to achieve sustainable success; however, both scholars and managers are still having relative difficulty in fully grasping customer behavior in terms of technology acceptance during the Industry 4.0. This study aims to investigate the possible factors that drive Chinese customers' willingness to utilize facial recognition payment. The findings showed that factors such as perceived enjoyment, facilitating conditions, personal innovativeness, coupon availability, perceived ease of use (PEOU), perceived usefulness (PU), and users' attitude are main drivers of customers' decisions to use facial recognition payment. Also, we found that gender differences exist in the adoption of facial recognition payment. Facilitating conditions have stronger effects on men's attitude towards usage, while coupon availability shapes female users' perception of usefulness more powerfully. By testing the extended technology acceptance model (TAM), this study seeks to gain more insight into technological change within society. Overall, investigation of the drivers of customer intention to use facial recognition payment, and exploration of their internal relationships will fulfil theoretical requirements and lead to a better understanding of customers' technology acceptance behavior, which in turn will provide greater theoretical and practical guidance for scholars and managers.     

Understanding the Blockchain technology adoption in supply chains-Indian context

Blockchain technology (BT) is expected to bring a revolutionary paradigm shift in the manner the transactions are carried in the supply chains. BT provides better visibility and transparency by removing the disadvantages of trust related issues in a supply chain. In this paper, we advance the literature on BT and its adoption in the supply chain by developing, and statistically validating a model for understanding the user perceptions on BT adoption. The model is based on the integration of three adoption theories- technology acceptance model (TAM), technology readiness index (TRI) and the theory of planned behaviour (TPB). Based on a survey of 181 supply chain practitioners in India the proposed model was tested using structural equation modelling. The study found that the TRI constructs- Insecurity and discomfort have an insignificant effect on the perceived ease of use and usefulness. Perceived usefulness, attitude, and perceived behavioural control affect the behavioural intention. Subjective norm has a negligible impact on behavioural intention. This is one of the preliminary studies on BT adoption in supply chain and the findings imply that the supply chain practitioners perceive BT adoption free of efforts and would help them to derive maximum benefits for improving the supply chain effectiveness.     

Factors affecting the behavioral intention to adopt mobile banking: An international comparison

Over the past decade, the markets for mobile and wireless services have been among the world's fastest-growing, especially in Asian countries, presenting financial institutions with significant opportunities to offer value-added services. Mobile banking has since emerged as a new channel enabling the banks to react strategically to changes in competitive forces and to enhance customer convenience.Based on Diffusion of Innovations (DOI) theory, the Technology Acceptance Model (TAM), the Decomposed Theory of Planned Behavior (DTPB) model, this study develops an integrated model to provide a fuller understanding of factors facilitating or impeding the adoption of mobile banking, focusing on consumers in Taiwan and Vietnam. While subjective norms had a significant effect on the intention to adopt, three attributes of mobile banking (compatibility, perceived usefulness, and perceived risk) were found to have indirect effects on intention to adopt mobile banking through attitude toward adoption for consumers in both Taiwan and Vietnam. Intention to adopt mobile banking was indirectly influenced by self-efficacy and facilitating conditions, and directly affected by perceived behavioral control in both nations. Some differences in intention to adopt mobile banking between Taiwanese and Vietnamese are also discussed. Based on the research findings, managerial implications for financial institutions and mobile service providers are discussed.     

Exploring behavioural intentions toward smart healthcare services among medical practitioners: a technology transfer perspective

Recently, a variety of artificial intelligence (AI)-driven smart healthcare services are rapidly emerging in the medical market, such as intelligent image analysis, surgical navigation systems, and aided diagnosis. However, one of the major challenges is practitioners’ hesitation and unwillingness to employ these new technologies in medical practice. This study focuses on identifying the influential factors of adoption intention of smart healthcare services for both clinicians and non-clinicians from the perspective of technology transfer. Through collecting 484 questionnaire data from doctors in Anhui, China, we find support to show that perceived usefulness (PU), attitude, and the experience of using mHealth are key factors that influence both clinicians and non-clinician’s adoption intention. Meanwhile, it is confirmed that subjective norm has a positive effect on only clinicians’ behavioural intention (BI) while perceived risk (PR) has a negative impact on only non-clinicians’ attitude. Among all the constructs, the experience of using mHealth has the strongest positive effect on doctors’ adoption intention on smart healthcare services, a positive impact on the PU and perceived ease of use, and a negative impact on the PR. This study provides an improved understanding of doctors’ BI of smart healthcare services, and practice guidance for product development and marketing strategies.     

What will it take to adopt smart glasses: A consumer choice based review?

Wearable technologies have become a reality already. Their impact in some fields has already been seen. We explore the factors which are important and help the adoption of these technologies. Specifically we study the adoption factors of smart glasses. Technology adoption process depends on preferences and needs of people who use the systems under study. We explore these phenomenon through two frameworks: Product Characteristics and User Intention Characteristics. The purpose of the first framework is to examine the effects of smart glass design features; Stand-alone device, field of view, interaction, price, and display resolution on user preference through an experimental study and we use conjoint analysis. The second framework explore many more factors such as self-efficacy, anxiety, involvement, risk-task characteristics, enjoyment, usefulness, ease of use, attitude and intention. A web survey supplemented by visual aids was used.     

Electronic health records adoption: Do institutional pressures and organizational culture matter?

Electronic health records have recently received increasing attention from researchers and practitioners. Nonetheless, research exploring the antecedents of adoption is limited. In this study, drawing on the institutional theory and theory of planned behavior, we propose a model to empirically investigate the salience of institutional pressures (i.e., coercive, normative and mimetic) to attitude towards electronic health records and adoption intention, and how such effects are moderated by organizational culture. The study used data drawn from a field survey conducted with 322 health practitioners to empirically test the proposed research model. The results revealed the significant effects of institutional pressures on attitude towards electronic health records. Moreover, attitude was also indicated to have a significant positive relationship with practitioner's intention to adopt electronic health records. In addition, it was revealed that, organizational culture significantly moderates the relationship between practitioners' attitude towards electronic health records and adoption intention. The implications of the study findings are discoursed on, and suggestions for future research and policy are succinctly spelt out.     

基于社交虚拟实境的闽作古典家具工艺体验

目的 通过对照实验来研究以社交虚拟实境为介导的展示系统对闽作古典家具文化学习效果的影响。方法 招募了28位参与者（23～43岁）,随机分为对照组（视频干预）和实验组（社交虚拟实境干预）,两组都进行了ABA设计的前后测试,测验内容是闽作古典家具制作流程,用错误率比较两组的分数变化。结果 采用社交虚拟实境技术的实验组的学习效果得到明显改善。此外,实验组参与者对使用基于社交虚拟实境的闽作古典家具制作流程系统的态度积极。结论 本系统对了解闽作古典家具文化非常有帮助,更有利于疫情之下传统文化的传播交流。希望借助社交虚拟实境技术加强闽作古典家具的保护,为地域文化软实力的传播和数字公共服务平台的构建提供有价值的参考。     

Cross-cultural differences in drivers’ speed choice

The aim of the present study was to examine if there are any cross-cultural differences between Swedish and Turkish drivers’ rating of the variables in the theory of planned behaviour (TPB) with regard to complying with the speed limit. A sample of 219 Swedish and 252 Turkish drivers completed a questionnaire including questions based on the theory of planned behaviour (i.e. regarding attitude, subjective norm, perceived behavioural control, intention and behaviour). The results show that country differences in drivers’ intention to comply with the speed limit as well as their self-reported compliance could be explained by differences found in their attitude, subjective norm and perceived behavioural control. Furthermore, drivers who live in a country with fewer road traffic fatalities (i.e. Sweden), compared with drivers who live in a country with more road traffic fatalities (i.e. Turkey), reported a more positive attitude towards complying with the speed limit, a more positive subjective norm, a higher perceived behavioural control, a higher intention and a larger proportion of the time spent complying.     

Developing a general extended UTAUT model for M-payment adoption

To determine the most frequent factors that extended the Unified Theory of Acceptance and Use of Technology (UTAUT) in the context of Mobile payment (M-payment) adoption, a quantitative meta-analysis approach of 25 studies was undertaken. The results indicated that perceived risk, perceived trust, perceived cost, and self-efficacy were the most frequent factors that achieved significant results in the surveyed studies. Accordingly, this study is an attempt to extend the UTAUT model with these factors; proposing a general extended UTAUT model for M-payment adoption. The proposed model is validated using the partial least squares-structural equation modeling (PLS-SEM) approach. The data were collected from a total of 436 M-payment users in Oman. The results indicated that the best predictor of M-payment users’ intention to use the M-payment system is performance expectancy, followed by social influence, effort expectancy, perceived trust, perceived cost, and self-efficacy, respectively. Nonetheless, perceived risk was found to have an insignificant negative impact on the behavioral intention to use M-payment systems. The conclusions derived from this study enhance the understanding of the factors determining the adoption of M-payment systems in Oman.     

Factors influencing the purchase intention of consumers towards remanufactured products: a systematic review and meta-analysis

Rapid growth in end-of-use and end-of-life products and their current unsustainable disposal methods are the cause of worries among the researchers and academicians across the globe. For that, remanufacturing is emerging as a viable option for sustainable production. Moreover, acceptance of remanufactured products by the consumers is highly essential for the success of the circular economy. Therefore, a study of the purchase intention of the consumers towards remanufactured products becomes inevitable. Here, our research uses meta-analysis to statistically synthesise and analyze the factors relevant to the purchase intention of the remanufactured products. Based on the published literature a total of ten studies are found suitable for the meta-analysis. The result shows that purchase intention of consumers is positively and strongly influenced by attitude and subjective norm, whereas it is moderately influenced by perceived green benefits and perceived behaviour control. In addition, meta-analysis supports the negative relationship between perceived risk and purchase intention. The findings also suggest that consumers who purchase remanufactured electrical and electronics products are less environmentally conscious than consumers who purchase remanufactured automotive products. Further, authors have discussed the managerial implications of the factors which influence the purchase intention of the consumers towards remanufactured products.     

论虚拟现实技术在包装设计中的作用

虚拟现实技术是一门崭新的综合性信息技术,把它与包装设计有机地结合起来,可以为创建和体验商品包装的虚拟世界提供有力的支持.应用虚拟现实技术设计商品包装,不但能充分表达出设计师的设计意图,而且能够使消费者融入到商品包装充满艺术氛围和审美情趣的虚拟环境之中.