基于Web使用挖掘的匿名用户购买预测模型

基于Web使用挖掘的思想,通过在Web日志文件中加入用户页面动作记录,结合浏览页面和页面行为两方面的内容,设计算法计算支持度计数,进行关联规则挖掘,力图提取更加准确的用户购买模式;参照这些模式,利用一种混合模式算法对Web站点匿名访问用户的购买概率进行预测,建立预测模型,并给出了实验结果分析.提出的模型对企业的客户关系管理具有积极的意义.     

Consumer feelings and behaviours towards well designed websites

We analysed the effect of a well designed website in terms of five indicators: purchase intention, positive attitudes, trust, satisfaction and perceived risk. These effects (measured by 21 items) were successfully combined into a single construct using Rasch's Model. The construct was then tested by building a website designed by experts for a fictitious clothes company. It was compared with four less-well-designed websites created by modifying the well designed website by removing one of the four major constructs [web security; customer service; amount and quality of information provided; and usability]. These websites were surfed by 350 consumers (in five subsamples); the experts were then asked to express their perceptions and attitudes of the sites a posteriori. The association between the five websites and the 21 items was displayed visually through a perceptual map built with DYANE software. This showed that a well designed website does not always have the best effect on all 21 items measured.     

Online stickiness: its antecedents and effect on purchasing intention

Website stickiness, the website's ability to retain online customers and prolong his/her duration of each stay, is one of the key factors to e-commerce success. However, how to make customers stick around is still unclear to online retailers. This paper examines the antecedents as well as effect of customer's intention to stick on a website. A model is developed and tested using a survey of 434 web users. The results confirm that the web user's willingness to stick to a website is a strong predictor of his/her intention to transact. Web managers thus need to put emphasis on the creation of the website stickiness. The results of this study also suggest that the formation of the stickiness is affected by web user attitude towards a website, trust in a website and the quality of website content. Implications of these findings are discussed for researchers and practitioners.     

Collaborative engineering decision-making for building information channels and improving Web visibility of product manufacturers

Product manufacturers have spent the last years improving productivity and process efficiency in order to face increasingly competitive markets. Today, the visibility of technological innovations has become essential to achieve the targeted market. It is now very difficult for a product manufacturer to reach customers without owning a website that is visible on search engine results pages. The goal of this paper is to build information channels between a company and its customers through improving both a company’s content of information on the Web and its website rank on the Internet through search engine results pages. Company information and knowledge are distributed through multiple stakeholders. The problem of building information channels between a company and customers is solved through a collaborative and distributed approach, on the one hand, and is supported by decision-making tools, on the other hand. The paper proposes an engineering model for building information channels and improving the visibility of the company on the Web. Agents are used for the implementation of the approach. The proposed model and its implementation handle the requirements, constraints, functions and solutions for improving Web visibility. The prototype tool, called CAWIS (Computer Aided Web Information Sharing), examines Web visibility in real time and evaluates the performance of the proposed content of information. CAWIS allows an exploratory and open way for building information channels and improving the visibility of product manufacturers on the Web.     

基于B/S模式的学生信息管理系统设计与实现

学生是学校的主体。随着信息技术的发展，学生信息管理系统在整个学校管理系统建设中起着关键的作用。微软推出基于ASP的Web应用或动态网站开发技术，使得Web应用开发简单和快捷。主要介绍基于B／S模式的学生信息管理系统的设计与实现方法，包括系统需求分析、数据库的设计、系统功能设计、实现技术等，对系统中的关键技术如ASP技术、网络安全技术进行了较详细的阐述。应用表明，系统用户界面友好，操作灵活方便，可大大提高工作效率。     

Mining User Preferences,Page Content and Usage to Personalize Website Navigation

The growing availability of information on the Web has raised a challenging problem: can a Web-based information system tailor itself to different user requirements with the ultimate goal of personalizing and improving the users' experience in accessing the contents of a website? This paper proposes a new approach to website personalization based on the exploitation of user browsing interests together with content and usage similarities among Web pages. The outcome is the delivery of page recommendations which are strictly related to the navigational purposes of visitors and their actual location within the cyberspace of the website. Our approach has been used effectively for developing a non-invasive system which allows Web users to navigate through potentially interesting pages without having a basic knowledge of the website structure.     

Online stickiness: its antecedents and effect on purchasing intention

Website stickiness, the website's ability to retain online customers and prolong his/her duration of each stay, is one of the key factors to e-commerce success. However, how to make customers stick around is still unclear to online retailers. This paper examines the antecedents as well as effect of customer's intention to stick on a website. A model is developed and tested using a survey of 434 web users. The results confirm that the web user's willingness to stick to a website is a strong predictor of his/her intention to transact. Web managers thus need to put emphasis on the creation of the website stickiness. The results of this study also suggest that the formation of the stickiness is affected by web user attitude towards a website, trust in a website and the quality of website content. Implications of these findings are discussed for researchers and practitioners.     

Understanding the product information inference process in electronic word-of-mouth: An objectivity–subjectivity dichotomy perspective

We examined the actions of a customer when inferring product information from electronic word-of-mouth (eWOM) material at a website. We developed a customer purchase intention model and simulated various eWOM levels within this, adopting an objectivity–subjectivity dichotomy, and considering quality and preference as the major antecedents of customer purchase intention. We inferred the information that the customers had obtained from the eWOM by categorizing the customers’ responses. The eWOM was parameterized using mean and variance; products that were categorized into quality and preference goods. We considered four cases in which customers infer different product information and exhibit different reactions. Items for quality and preference goods were developed by using a card-sorting method. An experimental survey was conducted on 121 Korean Internet shopping mall users. The hypotheses were partially supported using a Partial Least Squares path comparison method. Overall, our study should provide guidance to firms in their managing eWOM systems by identifying how customers react to them at various levels.     

搜索引擎中的网络数据挖掘技术

万维网包含大量的信息，而且随着其快速的增长而变得越来越复杂，这就导致了现在用户定位相关和高质量信息的搜索变得越来越难。将网络数据挖掘技术应用于搜索引擎将大大改善搜索引擎的搜索效率以及搜索质量。提出了具体的算法，并阐述了此算法在搜索引擎中的应用。     

Web usage and content mining to extract knowledge for modelling the users of the Bidasoa Turismo website and to adapt it

The tourism industry has experienced a shift from offline to online travellers and this has made the use of intelligent systems in the tourism sector crucial. These information systems should provide tourism consumers and service providers with the most relevant information, more decision support, greater mobility and the most enjoyable travel experiences. As a consequence, Destination Marketing Organizations (DMOs) not only have to respond by adopting new technologies, but also by interpreting and using the knowledge created by the use of these techniques. This work presents the design of a general and non-invasive web mining system, built using the minimum information stored in a web server (the content of the website and the information from the log files stored in Common Log Format (CLF)) and its application to the Bidasoa Turismo (BTw) website. The proposed system combines web usage and content mining techniques with the three following main objectives: generating user navigation profiles to be used for link prediction; enriching the profiles with semantic information to diversify them, which provides the DMO with a tool to introduce links that will match the users taste; and moreover, obtaining global and language-dependent user interest profiles, which provides the DMO staff with important information for future web designs, and allows them to design future marketing campaigns for specific targets. The system performed successfully, obtaining profiles which fit in more than 60% of cases with the real user navigation sequences and in more than 90% of cases with the user interests. Moreover the automatically extracted semantic structure of the website and the interest profiles were validated by the BTw DMO staff, who found the knowledge provided to be very useful for the future.     

PrivAPP: An integrated approach for the design of privacy‐aware applications

Nowadays, personal information is collected, stored, and managed through web applications and services. Companies are interested in keeping such information private due to regulation laws and privacy concerns of customers. Furthermore, the reputation of a company can be dependent on privacy protection, ie, the more a company protects the privacy of its customers, the more credibility it gets. This paper proposes an integrated approach that relies on models and design tools to help in the analysis, design, and development of web applications and services with privacy concerns. Using the approach, these applications can be developed consistently with their privacy policies to enforce them, protecting personal information from different sources of privacy violation. The approach is composed of a conceptual model, a reference architecture, and a Unified Modified Language Profile, ie, an extension of the Unified Modified Language for including privacy protection. The idea is to systematize the privacy concepts in the scope of web applications and services, organizing the privacy domain knowledge and providing features and functionalities that must be addressed to protect the privacy of the users in the design and development of web applications. Validation has been performed by analyzing the ability of the approach to model privacy policies from real web applications and by applying it to a simple application example of an online bookstore. Results show that privacy protection can be implemented in a model‐based approach, bringing values for the stakeholders and being an important contribution toward improving the process of designing web applications in the privacy domain.     

Investigating the problems faced by older adults and people with disabilities in online environments

Irresponsible and inaccessible web design causes unnecessary problems to certain website users. By applying the web content accessibility guidelines to a website the amount of possible users who can successfully view the content of that site will increase especially for those who are in the disabled and older adult categories of online users. We present the results of assessing the compliance of a selection of websites with guidelines set out by the Web Accessibility Initiative (WAI). It was found that most sites evaluated were inaccessible to those with disabilities. Only one of the selected sites passed all three priority levels set out by the WAI. In many cases, minor modifications to sites will make them accessible to people with disabilities. Therefore it can only be speculated that the reasons for lack of conformance may vary from lack of awareness of the issue, time constraints or the general stress of having to keep up with new technologies. Companies who overlook users with disabilities however may be doing so at long-term risk to their legal position, public image and ultimately business success.     

Investigating the problems faced by older adults and people with disabilities in online environments

Irresponsible and inaccessible web design causes unnecessary problems to certain website users. By applying the web content accessibility guidelines to a website the amount of possible users who can successfully view the content of that site will increase especially for those who are in the disabled and older adult categories of online users. We present the results of assessing the compliance of a selection of websites with guidelines set out by the Web Accessibility Initiative (WAI). It was found that most sites evaluated were inaccessible to those with disabilities. Only one of the selected sites passed all three priority levels set out by the WAI. In many cases, minor modifications to sites will make them accessible to people with disabilities. Therefore it can only be speculated that the reasons for lack of conformance may vary from lack of awareness of the issue, time constraints or the general stress of having to keep up with new technologies. Companies who overlook users with disabilities however may be doing so at long-term risk to their legal position, public image and ultimately business success.     

结合使用挖掘和内容挖掘的web推荐服务

随着Internet的基础结构不断扩大和其所含信息的持续增长,Internet用户越来越感觉容易在WWW服务中“资源迷向”。提高用户访问效率的方法有页面预取技术,站点动态重构技术和web个性化推荐技术等。现有的大多数web个性化推荐技术主要是基于用户使用记录的数据挖掘方法,没有或很少考虑结合页面内容—这才是用户真正感兴趣的。该文提出一种结合用户使用挖掘和内容挖掘的web推荐服务,该推荐服务根据频繁最大前向访问路径,提出含有导航页和内容页的频繁访问路径图概念,根据滑动窗口内的最近用户访问页面内容和候选推荐集中页面内容相关性,来向用户提供个性化推荐服务。经推荐质量分析,这种方法具有较好的推荐优化能力。     

基于Web Service进行信息共享和集成的关键技术

由于Web Service是基于标准协议和规范(包括HTTP、SOAP、XML、WSDL、UDDI等),并且平台独立和语言独立的,因此Web Service已成为基于Internet网进行信息交换、信息共享、信息集成和互操作的主流技术,在电子商务和电子政务中被广泛应用.详细介绍了基于Web Service进行信息共享和集成的关键技术--Web Service异步调用技术和动态调用技术.通过Web Service异步调用技术,实现了Web Service的分布式并行执行,提高了计算的效率.通过Web Service动态调用技术,使整个软件系统具有可扩充性,并且易于维护,能满足Internet环境动态性的要求.     

WhiteScript: Using social network analysis parameters to balance between browser usability and malware exposure

Drive-by-download malware exposes internet users to infection of their personal computers, which can occur simply by visiting a website containing malicious content. This can lead to a major threat to the user’s most sensitive information. Popular browsers such as Firefox, Internet Explorer and Maxthon have extensions that block JavaScript, Flash and other executable content. Some extensions globally block all dynamic content, and in others the user needs to specifically enable the content for each site (s)he trusts. Since most of the web-pages today contain dynamic content, disabling them damages user experience and page usability, and that prevents many users from installing security extensions. We propose a novel approach, based on Social Network Analysis parameters, that predicts the user trust perspective for the HTML page currently being viewed. Our system examines the URL that appears in the address bar of the browser and each of the inner HTML URL reputations, and only if all of them have a reputation greater than our predetermined threshold, it marks the webpage as trusted. Each URL reputation is calculated based on the number and quality of the links on the whole web pointing back to the URL. The method was examined on a corpus of 44,429 malware domains and on the top 2000 most popular Alexa sites. Our system managed to enable dynamic content of 70% of the most popular websites and block 100% of malware web-pages, all without any user intervention. Our approach can augment most browser security applications and enhance their effectiveness, thus encouraging more users to install these important applications.     

一种基于可用度的Web服务可用性测量模型

Web服务通常运行于一个动态和开放的网络环境中,其底层平台与面向的用户千差万别,这使得Web服务的可用性经常不能得以保证。如何对Web服务可用性进行合理评估并提高服务质量是一个具有挑战性的研究课题。从服务请求者的角度出发,设计一种基于可用度的Web服务可用性测试模型,通过采集原始指标数据对服务质量进行可用度量化评估,为服务请求者选择更佳的Web服务提供参考依据。     

Determining the performance of website-based relationship marketing

Company websites are an important instrument for relationship marketing activities. We present a methodological framework that aligns website performance assessment and marketing intelligence for evaluating the performance of relationship marketing activities. In this context, we develop an extended web mining approach that integrates managerial perspectives in the analyst’s investigation of the customer-website interaction based on historical clickstream data.This approach enables quantification of the moderating effect of a website’s structure and content regarding website-based relationship marketing. The applicability of our approach is demonstrated by clickstream data of 477,471 visitor sessions on a software developer’s website. The results provide detailed insights into the usage behavior on a website and the mechanisms to enhance e-commerce efficiency via website optimization.     

机械振动信号远程测试与处理技术的研究

针对机械振动信号远程测试系统服务器组建的问题;对Matlab Web Server技术进行了研究,并利用该技术将Matlab的计算、图形展示功能与Web服务器的网上信息浏览服务的功能进行结合;给出了一套振动信号远程测试与处理系统的组建方案;用户使用该系统通过Internet对转子实验台进行远程操作实验;结果表明,利用该系统实现了对远程转子实验台的信号采集与分析处理;该技术的应用增强系统的可操作性,丰富了系统功能,简易了系统开发的难度,同时降低了对用户的要求。