引入绿色可再生能源的电力产品营销策略改进研究

从绿色可再生能源电力产品营销策略现状分析着手,分析绿色可再生能源的分布不均匀及绿色可再生能源的营销制度尚未完善对电力发展产生的严重制约。引入绿色可再生能源理念,从合理推广绿色可再生能源的电力产品、大力开发绿色可再生能源电力产品、拓宽绿色可再生能源电力产品市场、建立绿色可再生能源电力产品交易系统、健全绿色可再生能源电力产品的营销法规及制度以及制定绿色可再生能源电力产品的产业竞争优势战略等方面对电力产品营销策略进行改进,实现绿色可再生能源的合理分配。     

饭店绿色竞争力的关键要素与提升路径探讨

饭店的绿色竞争力是企业在提高了绿色化水平后在市场竞争中所表现出来的相对优势。绿色竞争力是企业竞争力的一部分,它主要由绿色技术、绿色管理、绿色产品、绿色人力、绿色营销等五个关键要素构成,并通过这些要素的改进和提高来实现饭店整体竞争力的提升。通过绿色竞争力的提高,可以使饭店在不牺牲环境利益的前提下获得更大、更持续的经营效益。     

环境保护对国际贸易的影响

环境恶化使环境保护日益受到世人关注。国际社会通过签订国际协议、制定国际环境保护标准等推进环境保护活动环境保护的大力推行，将对国际贸易产生重大影响；环保产业成为重点出口产业之一、绿色产品在国际市场占主层地位、绿色保护主义倾向不断加强、绿色营销技术广为使用围绕环保国际市场竞争更趋激烈、世界贸易组织日益重视保护环境。     

儿童消费市场特点及营销对策

儿童消费市场生机勃勃,蕴含着巨大的商机。儿童在现代家庭的消费结构中有着举足轻重的地位。本文针对儿童消费群体的特点,提出了相应的营销策略。使企业能够更好的做好符合儿童消费市场特点的营销工作,从而取得良好的经济效益和社会效益。     

低碳产品、定向广告与供应链营销投资策略演化

在对定向广告影响低碳产品制造商、零售商的供应链营销投资策略及其竞争关系分析基本上,建立制造商主导的Stackelberg博弈模型,给出制造商、零售商不同投资策略组合下的支付矩阵,构建以促进低碳产品销售为目标的演化博弈模型,根据产品低碳度、差异化低碳产品,分析不同低碳产品供应链定向广告投资策略演化路径及稳定性,并利用Netlogo进行博弈双方策略演化仿真,揭示消费者低碳偏好度、广告效应因子、价格敏感系数对策略演化路径的影响规律.研究发现,在制造商、零售商有限理性下,成本共担契约不能促成双方定向广告投资合作;产品低碳度不同,低碳供应链演化均衡策略存在差异;与制造商相比,零售商投资定向广告可催生更大市场需求,更有利于低碳产品的普及和推广;对低碳度较高产品,消费者低碳偏好度、价格敏感系数与零售商投资意愿正相关,广告效应因子对零售商投资意愿的影响存在峰值,当广告效应因子在合适范围内时,零售商投资意愿最大.据此,提出了相应的管理启示和决策建议.     

From green product definitions and classifications to the Green Option Matrix

Hybrid cars, recycled products, photovoltaic cells, bioplastics: why so different products can be called ‘green’? Which practices companies willing to develop green products should implement? How companies can easily and effectively communicate to stakeholders the environmental features of their green products? This paper tries to answer these questions, by developing a Green Option Matrix (GOM), which characterizes green products and practices along different dimensions. This matrix is then used to analyze the different features of green products as well as related green practices developed by a sample of companies belonging to the Dow Jones Sustainability World Index (DJSWI). Relevant data are collected by means of content analysis of companies’ websites and sustainability reports. Green products and practices developed by each company in the sample are positioned in the matrix and results are presented and discussed for each industrial sector. Then, different sectors’ behaviors are compared. The proposed matrix can be used by companies as a market tool to analyze competitors’ green products and practices and as a communication tool to effectively communicate to stakeholders the specific green features of their products and practices.     

计及消费领域的碳补贴政策演化博弈

考虑到企业和消费者的低碳策略往往受到政府补贴政策的影响,构建了消费者、消费领域相关企业和政府的三方演化博弈模型,探讨多种因素对各主体策略选择的影响机制.研究表明:企业低碳生产的概率与政府补贴力度、消费者低碳偏好、放弃低碳生产的机会成本和市场损失正相关,与生产方式转变成本负相关;消费者低碳消费的概率与政府补贴力度、低碳偏...     

Stepwise environmental product declarations: ten SME case studies

The lack of reliable communication tools is anticipated to become an important barrier to design and sell products with improved environmental performance. In this paper, environmental product declarations, EPDs, and in particular a Stepwise EPD approach is investigated as a means to overcome the communication barrier. The experiences of ten European SMEs who have tried to use Stepwise EPDs for market communication and as a basis for eco-design are described and discussed. The experiences suggest that Stepwise EPDs based on life cycle assessment can be a cost-efficient tool to improve the environmental performance of products. For normal marketing activities the Stepwise EPDs were disappointing. Using the underlying LCA as a platform for in-depth communication with selected parties in the supply chain showed more promise.     

Vulnerability of exporting nations to the development of a carbon label in the United Kingdom

Carbon labels inform consumers about the amount of greenhouse gases (GHGs) released during the production and consumption of goods, including food. In the future consumer and legislative responses to carbon labels may favour goods with lower emissions, and thereby change established supply chains. This may have unintended consequences.We present the carbon footprint of three horticultural goods of different origins supplied to the United Kingdom market: lettuce, broccoli and green beans. Analysis of these footprints enables the characterisation of three different classes of vulnerability which are related to: transport, national economy and supply chain specifics.There is no simple relationship between the characteristics of an exporting country and its vulnerability to the introduction of a carbon label. Geographically distant developing countries with a high level of substitutable exports to the UK are most vulnerable. However, many developing countries have low vulnerability as their main exports are tropical crops which would be hard to substitute with local produce.In the short term it is unlikely that consumers will respond to carbon labels in such a way that will have major impacts in the horticultural sector. Labels which require contractual reductions in GHG emissions may have greater impacts in the short term.     

露天矿区复垦土地绿色农产品生产与开发

立足于市场经济发展、农业产业结构调整及人们对绿色食品的迫切需求，提出了在确保矿区生态安全的前提下、进行绿色农产品生产与开发的设想，分析了绿色农产品生产与开发的背景及意义、生产与开发的种类、生产与开发的环境条件、生产与开发的规模与布局、生产与开发的效益。     

市场机制在白色污染物回收处置中的应用探讨——以上海一次性塑料餐具废弃物为例

近10年来上海城市生活垃圾组分中,以塑料为代表的包装废物的组分份额上升趋势尤为显著;上海GDP持续高速增长,但单位GDP城市废弃物清运量的下降率却显著低于GDP的年均增长率,一定程度上说明环卫行业的投资渠道较为单一,缺乏竞争和优化配置的市场机制;上海各类废弃塑料主要流向江浙一带,进行小规模低技术层次的加工处理,容易形成隐蔽的废品交易暗流;造成“白色污染”屡禁不止的重要原因是忽视了基于生产者责任的市场调控机制,社会化的回收体系薄弱;上海从2000年10月起,对一次性塑料餐具的回收处置建立了基于生产者责任的市场机制,由于一次性塑料饭盒的区域回收网络建设滞后,实施的效果有效但仍有限.     

Developing benchmarks for consumer-oriented life cycle assessment-based environmental information on products,services and consumption patterns

Life cycle assessment (LCA) has been recognized in the EU in the context of ‘Integrated Product Policy’ (IPP) as providing “the best framework for assessing the potential environmental impacts of products currently available.” A study to promote the use of LCA-based product information was designed, with the following objectives: (a) to develop different benchmarks to which the LCA results of various products can be compared, (b) to study how consumers understand the different benchmarks and what proposals for improvement they have, and (c) to propose a few presentation formats and benchmarks for presenting LCA-based information in communications to consumers. Here we present the final results, i.e., the suggested benchmarks and presentation formats, ‘eco-benchmark’. We also present some lessons derived from the feedback gained from consumers and other stakeholders, and point out future directions for improving the benchmarks and their utilization.     

日本企业实行严格自主环境管理的原因及其对中国的启示

分析了日本企业实行严格自主环境管理的原因，认为市民环境意识的提高和严格的法律制度对企业治理污染形成了强大的外部压力；高额的排污收费标准促使企业不断降低污染物排放浓度；公害防治资金支援和税收优惠政策鼓励企业加强污染治理；消费者选择环境友好型产品促使企业追求严格的自主环境管理：出口型经济迫使日本企业采取严格环境标准以避免绿色贸易壁垒。结合我国国情，提出加强我国企业环境管理需要完善的政策和措施；提高公民环境意识，扩展公民环境权益；提高排污收费标准，筹集污染治理资金；加强行政执法力度，为企业创造公平的竞争环境；完善企业污染治理的资金和税收优惠政策；借鉴日本企业“公害防治管理员制度”，培养污染治理人才。     

Consumer attitudes regarding environmentally sustainable wine: an exploratory study of the New Zealand marketplace

Previous research has suggested that consumers are becoming increasingly concerned by the effects of conventional agricultural food production practices on human health and environmental wellbeing. This study sought to understand whether environmentally sustainable practices in the vineyard would equate to advantages in the wine marketplace. Structured questionnaires were used to ascertain the views of wine consumers in Christchurch, New Zealand. The findings of this study indicate that consumers have a strong demand for wine which is produced using “green” production practices. Consumers believe that the quality of sustainable wine will be equal to or better than conventionally produced wine, and they are prepared to pay a higher price for this wine.     

Combining eco-design and user benefits from human-powered energy systems,a win–win situation

This paper presents the use of the human body to power electronic products, two product design cases applying human-powered energy systems and the relation with eco-design. The paper illustrated how the use of an alternative energy system (i.e. human-powered energy systems) offers new viewpoints to the design engineer and brings about environmental improvements. ‘Green marketing’ experiences from Philips teach us that environmental benefits should be backed-up by additional user benefits in order to be effective in the market. Human-powered energy systems offer these possibilities.     

Eco-efficiency in the SMEs of Venezuela. Current status and future perspectives

This paper presents a comparison analysis of eco-efficiency in the small and medium sized enterprises (SMEs) of Venezuela. The research can be divided into three parts: the first part reviews similar studies in the literature on the level of eco-efficiency exhibited by the companies of Venezuela and other countries. In the second place, the findings of a survey conducted on Venezuelan SMEs allowed the definition of 54 eco-efficiency profiles. Thirdly, six national experts in cleaner production and eco-efficiency were interviewed. The interview was based on a questionnaire similar to that used in the survey of the Venezuelan SMEs. At a second meeting, the experts were asked to discuss on the similarities and differences between their answers and those of the company's managers.The findings of the survey allow us to conclude that Venezuelan SMEs understand the legal environmental regulations that affect them but they do not perceive the influence of external driving forces like customers demand for green products or institutional incentives. The adoption of eco-efficiency practices is not perceived as an incentive to improve competitiveness so that the environmental strategies adopted generally aim at reducing costs or avoiding non-compliance sanctions and negative effects on the company image. Materials recycling and reuse, especially packaging materials, are common practices; however, other environmental tools or practices have not been implemented yet, e.g. environmental management systems (EMS), process, product and services design tools based on the product life cycle, renewable energy resources or green marketing. There are also differences among the eight industrial sectors analyzed, food and chemical industries having the higher index of eco-efficiency practices, and plastic and wood industries the lower.     

Green strategy for gaining competitive advantage in housing development: a China study

The promotion of green strategy in housing development has significant contribution to the implementation of sustainable development principles. Why do the housing developers go for green? This paper examines the benefits and barriers in applying green strategies in the process of housing development and facilities management. The examination is conducted from the whole process of developing a housing project, including project plan and design, construction, and operation and management stages. It is considered by the housing developers that the application of certain types of green strategies can help contribute to building up developers’ competitive advantages, such as solar system and optimizing building envelope thermal performance technology. The four case studies suggest that housing developers believe that the application of these green technologies can contribute to reputation gaining, reduction in construction and operation cost, receiving favorable land prices, and more channels available for financing. On the other hand, the major barriers affecting the application of the green strategies in housing development process have also been identified, such as higher cost for green appliance and higher cost in relation to customers’ demand. Data used for analysis are collected from a comprehensive questionnaire survey and four constructive case studies within the Chinese housing development market.     

基于三方博弈的再生水回用市场演化路径分析

为促进再生水市场的构建,以西安市再生水回用市场发展过程为研究案例,采用演化博弈理论构建了基于政府、再生水厂商、消费者三方博弈的再生水回用市场推广模型,分析其博弈均衡及演化路径.结果表明再生水回用市场的演化过程可划分为四个阶段,不同条件下系统将演化至不同的均衡.发展初期政府支持和宣传能有效提高再生水处理量和回用量,发展中后期为了增强企业参与度和消费者接受度需要提高财政补贴、提高使用再生水效用、降低自来水效用、提升再生水厂商获利、减少政府管理成本.     

企业推广ISO14000的瓶颈及营销对策

分析了企业推广实施ISO14000的表现特征和制约"瓶颈",提出ISO14000认证企业必须倡导绿色营销战略。