共查询到20条相似文献,搜索用时 15 毫秒
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Xuantao Wang Peng Ma Yulin Zhang 《International Transactions in Operational Research》2020,27(3):1729-1750
We divide consumers in the selling period into two types according to their purchasing behavior: strategic customers and myopic customers. We address the optimal inventory and pricing decision problem of a retailer considering strategic and myopic consumers with and without a quick response. The results indicate that the retailer should establish a higher price to sell only to myopic customers if there is a sufficient presence of myopic customers in the market, and the retailer should set a lower price to sell to myopic and strategic customers if the number of myopic customers in the market is relatively low. A quick response can decrease the initial ordering quantity and increase the retailer's profit when selling only to myopic customers or selling to both myopic and strategic customers. Moreover, a quick response is beneficial for the retailer to improve the product's retail price if the retailer wishes the two types of customers to purchase the product during the selling period. We also find that the pricing strategy considering strategic and myopic consumers under a quick response will increase profits more than the pricing strategy only considering myopic customers. Finally, numerical experiments are conducted to illustrate and validate the proposed models and provide managerial insights. 相似文献
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In this paper, a dynamic pricing problem for deteriorating items with the consumers’ reference-price effect is studied. An optimal control model is established to maximise the total profit, where the demand not only depends on the current price, but also is sensitive to the historical price. The continuous-time dynamic optimal pricing strategy with reference-price effect is obtained through solving the optimal control model on the basis of Pontryagin's maximum principle. In addition, numerical simulations and sensitivity analysis are carried out. Finally, some managerial suggestions that firm may adopt to formulate its pricing policy are proposed. 相似文献
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Qian Lei Juan He Chao Ma Ziliang Jin 《International Transactions in Operational Research》2020,27(6):2949-2975
This study discusses a dual‐channel supply chain in which a manufacturer sells a regular‐priced product through dual channels in the normal sales period and only sells overstocked products through the direct channel in the discounted sales period in the presence of strategic consumers. The manufacturer acts as a Stackelberg leader to adopt a preannounced pricing policy. This study first proposes demand functions for a two‐period dual‐channel model by incorporating consumer utility functions. Based on the demand functions, optimal pricing strategies for both manufacturer and retailer are established. The results show that the manufacturer prefers to raise prices in both periods for consumers with a short delivery lead time. However, counterintuitively, the selling prices set by the manufacturer do not decrease as the degree of consumer patience increases. Finally, there is a Pareto zone under a certain condition where both the manufacturer and the retailer in the two‐period dual‐channel model outperform their counterparts in terms of profit in the single‐period dual‐channel model. 相似文献
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针对生鲜产品的易逝性特征以及复杂多变的现实环境导致生鲜产品的最优订货和定价策略难以获得的问题,提出了基于深度强化学习方法的生鲜产品联合库存控制与动态定价方法,结合生鲜产品特性对问题进行建模并定义为马尔可夫决策过程,然后基于深度强化学习设计了生鲜品联合库存控制和动态定价算法。实验结果表明,基于深度强化学习的联合库存控制和动态定价策略收益表现最佳,因此,基于深度强化学习的联合库存控制和动态定价研究能够提高企业收益,有效促进强化学习在收益管理领域的落地,具有实际应用价值。 相似文献
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Giorgos Zacharia Theodoros Evgeniou Alexandros Moukas Petros Boufounos Pattie Maes 《Electronic Commerce Research》2001,1(1-2):85-100
We present a framework to study the microeconomic effects in a reputation brokered Agent mediated Knowledge Marketplace, when we introduce dynamic pricing algorithms. We study the market with computer simulations of multiagent interactions. In this marketplace, the seller reputations are updated in a collaborative fashion based on the performance of the user in the delegated tasks. To the best of our knowledge this is the first agent mediated marketplace where the agents use dynamic pricing based on dynamically updated reputations. The framework can be used to investigate the different equilibria reached, based on the level of intelligence of the selling agents, the level of price-importance elasticity of the buying agents, and the level of unemployment in the marketplace. Preliminary experiments addressing these issues are presented. 相似文献
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An inventory system for perishable items with limited replenishment capacity is introduced in this paper. The demand rate depends on the stock quantity displayed in the store as well as the sales price. With the goal to realise profit maximisation, an optimisation problem is addressed to seek for the optimal joint dynamic pricing and replenishment policy which is obtained by solving the optimisation problem with Pontryagin’s maximum principle. A joint mixed policy, in which the sales price is a static decision variable and the replenishment rate remains to be a dynamic decision variable, is presented to compare with the joint dynamic policy. Numerical results demonstrate the advantages of the joint dynamic one, and further show the effects of different system parameters on the optimal joint dynamic policy and the maximal total profit. 相似文献
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Retailers often need to replace soon-to-be-unseasonable products with new seasonable goods when the season changes. The trade-off for such activities involves choosing between the salvage loss of the unseasonable product and the profit of selling the seasonable product early. This article develops a periodic-review inventory model for planning the changes of seasonable goods with state-dependent demand and cost parameters. We show that the single-period optimal policy for product changes is a threshold policy based on the initial inventory of the unseasonable goods. The corresponding optimal inventory policy follows a Purchase-Keep-Dispose policy if the incumbent product is kept or a base-stock policy if the incumbent product is replaced. Numerically, we find that the structure of the multi-period optimal policy resembles that of the single-period model. We propose a heuristic to solve the multi-period model and demonstrate its effectiveness. Our research provides insights into dynamically managing seasonable goods. 相似文献
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在考虑消费者参照价格效应的基础上,构建一个易逝品的定价与订购联合决策模型,其中产品的需求不仅依赖于销售价格还与该产品在消费者心目中的参照价格相关,变质率为常数,系统不允许缺货.分别讨论了对称参照价格效应和非对称参照价格效应两种情况下零售商的最优定价与订购决策问题,证明并得到关于模型结构的一些性质,进而设计了问题的求解算法.通过数值方法分析了参照价格效应参数和变质率对系统最优解的影响,以及两种情况下最优解之间的关系.结果显示:当面对具有参照价格依赖的消费者时,采用适当的营销策略来提高消费者的参照价格对零售商总是有利的;对高变质率产品而言,零售商可保持一个较稳定的订购策略,更多地关注产品的定价策略;面对损失厌恶型消费者,随着消费者参照价格的逐渐提高,零售商的定价与订购策略均应缓慢地改变,而不宜急剧变化. 相似文献
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Pei-Chun Lin Jenhung Wang Shiao-Shan Chin 《International journal of systems science》2013,44(4):411-420
This study investigates a marketing and production problem that uses price, warranty length and production rate as simultaneous dynamic decision variables. Furthermore, this study was conducted under a policy of free replacement of defective items; and under conditions where demand was dynamic and dependent on price, warranty and cumulative sales. A continuous profit maximisation model was formulated, which first considers the expected warranty cost per item. Then, it considers the steps for dynamic optimisation, which eventually derive the optimal price, warranty length and production rate. Discretisation was then applied to the profit maximisation model and a digital computer was used to identify the optimal control paths, obtaining a finite solution that is a set of real numbers for practical application. A model-driven Decision Support System is finally established, which provides a graphical user interface for overcoming the complexity of the analytical process. Subsequently, the proposed system was tested and the analytical solution was verified using several demand functions for additive lifetime distributions, thereby demonstrating the system's effectiveness. 相似文献
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We consider a system comprising a retailer and a set of candidate suppliers that operates within a finite planning horizon of multiple periods. The retailer replenishes its inventory from the suppliers and satisfies stochastic customer demands. At the beginning of each period, the retailer makes decisions on the replenishment quantity, supplier selection and order allocation among the selected suppliers. An optimisation problem is formulated to minimise the total expected system cost, which includes an outer level stochastic dynamic program for the optimal replenishment quantity and an inner level integer program for supplier selection and order allocation with a given replenishment quantity. For the inner level subproblem, we develop a polynomial algorithm to obtain optimal decisions. For the outer level subproblem, we propose an efficient heuristic for the system with integer-valued inventory, based on the structural properties of the system with real-valued inventory. We investigate the efficiency of the proposed solution approach, as well as the impact of parameters on the optimal replenishment decision with numerical experiments. 相似文献
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Asynchronous Stochastic Approximation and Q-Learning 总被引:15,自引:6,他引:15
We provide some general results on the convergence of a class of stochastic approximation algorithms and their parallel and asynchronous variants. We then use these results to study the Q-learning algorithm, a reinforcement learning method for solving Markov decision problems, and establish its convergence under conditions more general than previously available. 相似文献
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考虑了由多个供应商、一个配送中心组成的二级供应链系统在市场需求为随机情况下的多品种库存问题。通过确定各变量之间的关系,以配送中心损失期望值最小为目标函数,建立了一个混合整数非线性规划模型;利用求解多元函数条件极值的办法来求解该问题模型;最后给出了一个算例进一步诠释了该解法,从而丰富了在面对市场为随即需求下的多品种库存控制策略的研究工作。 相似文献
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Yu-Chung Tsao Wei-Guang Teng Ruey-Shii Chen Wang-Ying Chou 《International journal of systems science》2014,45(6):1255-1267
Companies, especially in the Hi-tech (high-technology) industry (such as computer, communication and consumer electronic products), often provide a replacement warranty period for purchased items. In reality, simultaneously determining the price and inventory decisions under warranty policy is an important issue. The objective of this paper is to develop a joint pricing and inventory model for Hi-tech products under replacement warranty policy. In the first model, we consider a Hi-tech product feature in which the selling price is declining in a trend. We determine the optimal inventory level for each period and retail price for the first period while maximising the total profit. In the second model, we further determine the optimal retail price and inventory level for each period in the dynamic demand market. This study develops solution approaches to solve the problems described above. Numerical analysis discusses the influence of system parameters on the company's decisions and behaviours. The results of this study could serve as a reference for business managers or administrators. 相似文献
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定价作为服务系统价值因素的调控机制,在拥塞控制、收益管理和服务质量控制等领域有重要的应用.服务提供商设计定价策略使得系统性能在诱导的顾客行为下达到最优.排队模型是分析服务系统性能的重要模型.本文介绍了排队系统定价控制的基本要素,包括排队模型、顾客行为、性能指标以及定价策略类型,围绕静态定价策略、动态定价策略和优先级定价策略,详细综述了排队系统定价控制的研究现状,然后简要介绍了作者针对排队网络动态定价问题的最新研究进展,最后总结了该领域的研究现状、尚未解决的问题、当前的研究热点以及未来的发展方向. 相似文献