CI与医院营销

通过对CI和医院营销的基本概念及二者的相互关系的简述,阐述了CI是搞好医院营销的前提和保障,强调医院形象及品牌对医院创造服务对象价值的重要性。并导入了一个新的概念——医院内部营销。医院要搞好营销,就必须将广告宣传和内部营销有机地结合起来,取得事半功倍的效果。     

MALNUTRITION AND PHYSICAL AND MENTAL DEVELOPMENT

In a study conducted during the, past five years in urban America, results suggest that. malnutrition during early infancy will retard physical and intellectual development.     

ILEOSTOMY AND FLUID AND ELECTROLYTE LOSSES

The proper establishment of a permenent ileal stoma should present no unusual fluid or electrolyte problems incompatible with normal recovery after major surgery.     

吸烟与儿童青少年健康

吸烟对儿童青少年健康的危害是多方面的,可以影响到多个系统,不仅增加了患呼吸系统疾病的危险性,影响其生长发育,而且还与儿童青少年的智力发育密切相关,增加了某些行为问题的发生率.目前世界上许多国家都已采用了多渠道、多层面的综合措施来控制烟草对儿童青少年的危害.     

THE WEIGHT OF KNOWLEDGE: TEACHERS AND STUDENTS AND DOCTORS AND PATIENTS

This paper examines one particular problem in medical education: the rapid accumulation of technical medical knowledge. It is suggested that this development contributes significantly to several major deficiencies in training for clinical practice: it encourages a passive learning model, it helps to undervalue consultation skills and it inappropriately increases the student's anxiety in “not knowing all the facts.” In addition, the emphasis on technical knowledge helps to narrow the focus of attention to technical details at the expense of essential information on the patient's relationships and environment. Knowledge will continue to accumulate; a number of suggestions are made to ameliorate some of the harmful effects of this accumulation on teaching and learning in medical school. They include more emphasis on the process of the consultation and on problem-solving skills learned experientially rather than mastery of facts. A further recommendation is made to re-evaluate what is the essential knowledge base so that greater weight is given to information about the patient's relationships, attitudes and beliefs. The paper concludes with an assessment of the major institutional constraints standing in the way of the educational reforms outlined and suggests some ways these could be overcome.     

SEROTONIN AND AGGRESSION AND THE ALCOHOL-AGGRESSION RELATIONSHIP

The consumption of an intoxicating dose of alcohol increasesthe likelihood of violent behaviour. Three possible mechanismsinvolving potentiation, inhibition, and disorganization of behaviourare presented. The manner in which these three effects may bemediated by serotonergic activity is briefly discussed. A moreextensive review of the serotonin-aggression relationship isthen presented.     

乙型肝炎表面抗原、表面抗体共存与HBV-DNA的相互关系及其临床意义

[目的]探讨HBsAg和抗-HBs共存表型的临床意义. [方法]83例HBsAg和抗-HBs共存表型,根据抗原和抗体含量分A、B、C、D群,并且对此4群进行HBV-DNA分析,根据肝炎诊断标准进行分型,肝功能状态进行分析. [结果]83例HBsAg和抗-HBs共存病例中A群占7.2%HBV-DNA捡出率3.6%,B群占84,3%HBV-DNA检出率48.2%,C群占1%未检出HBV-DNA,D群占7.2%HBV-DNA检出率1.2%;无症状慢性携带者13例、慢性肝炎30例、肝硬化12例、肝癌28例;AST、ALT、T-BiL正常分别为55.4%、57.8%、44.6%,抗原量高的B群一半以上肝功能异常. [结论]HBsAg和抗-HBs共存表型中B群HBV-DNA检出率最高,肝功能异常一半以上,肝癌发生率最高.     

健康教育与疾病预防控制的关系

<正>随着我国社会、经济的高速发展,人们对健康的需求日益增长。在上世纪七、八十年代国家实行改革开放前,我国城乡居民普遍为解决温饱问题而奋斗;改革开放的三十年,全国绝大部分民众正在逐步富足,随着距离小康生活越来越近,人们对生活质量的提高和寿命延长的关注程度越来越提     

MORTALITY AND MORBIDITY RISKS AND ECONOMIC BEHAVIOR

There are theoretical reasons to expect that high risk of mortality or morbidity during young adulthood decreases investment in human capital. However, investigation of this hypothesis is complicated by a variety of empirical challenges, including difficulties in inferring causation due to omitted variables and reverse causation. For example, to compare two groups with substantially different mortality rates, one typically has to use samples from different countries or periods, making it difficult to control for other relevant variables. Reverse causation is important because human capital investment can affect mortality and morbidity. To counter these problems, we collected data on human capital investments, fertility decisions, and other economic choices of people at risk for Huntington's disease. Huntington's disease is a fatal genetic disorder that introduces a large and exogenous risk of early mortality and morbidity. We find a strong negative relation between mortality and morbidity risks and human capital investment. Copyright © 2012 John Wiley & Sons, Ltd.     

AGING AND DIETARY FAT AND CHOLESTEROL TRANSPORT

Aging itself had no effect on low-density lipoprotein (LDL) transport in male hamsters. Decreased LDL transport rates in young and adult hamsters were induced by a diet enriched in cholesterol and saturated fat.     

医务人员医德医风电子考评管理系统的设计与实现

目的建立科学、合理、操作简便的医德医风电子考评管理系统。方法以医院OA办公自动化综合系统为平台,全面采用模型组件+WEB技术、NET技术标准实现。结果医德考评网络管理系统具备较完善的数据录入、整理、计算、汇总、分析、储存、查询等功能,全面完成了医德考评的四级评价、统计分析、档案管理等工作。结论该系统实现了医德医风考评的规范化、标准化、电子化和网络化,节省人力物力,实施与操作简便,实现了医德考评的高质高效。     

将行政后勤纳入医院质控考评体系的实践与思考

医疗质量是医院管理的核心问题,也是医院发展的永恒追求,但目前大多医院只专注于医疗质量,而忽视行政、后勤工作质量对医疗质量的影响,在一定程度上阻碍了医疗质量的提高。某三甲医院根据国家相关政策和自身实际情况,制定了行政、后勤质量评价体系与考核标准,通过将行政、后勤纳入医院质控考评体系,更好地落实了行政、后勤为临床一线服务的目标,从而保证医疗工作的顺利开展,提高了医疗质量。本文就将行政、后勤纳入医院质控考评体系的具体内容和操作进行了介绍,并对取得的成效和存在的问题进行了初步探讨,提出了建议。