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1.
This paper studies the interaction of online selling format selection with store brand introduction following national brand in the presence of strategic consumers. We find that platform under reselling format prefers the high pricing strategy for national brand while the manufacturer under agency selling format prefers the low pricing strategy. Moreover, highly strategic consumers discourage the platform from introducing the store brand and manufacturer from being the end-seller of national brand. Specifically, when consumers are less strategic, the platform tends to introduce a store brand with similar quality to national brand under reselling format, and a store brand with different quality to national brand under agency selling format. The manufacturer prefers agency selling format when consumers are less strategic; otherwise, reselling format is preferred. The platform and manufacturer can achieve a “win-win” result under agency selling with store brand when consumers are less strategic. However, the reselling format enables the manufacturer to deter the platform from introducing the store brand if the platform raises the accessing fee. We further extend to consider a store brand with quality better than the national brand and show above results remain valid.  相似文献   

2.
Concurrent sourcing is critical to multinational firms’ operations in emerging economies, such as China. Despite its prominence, research is lacking on the underlying conditions and performance implications of this strategy. We investigate the driving factors of multinational firms’ concurrent sourcing strategy and test whether concurrent sourcing outperforms other types of sourcing strategies. Our empirical findings suggest that multinational firms tend to choose concurrent sourcing under high levels of institutional regulations. Furthermore, the results show that concurrent sourcing generates better performance at high levels of uncertainties and the performance deficiency of concurrent sourcing can be mitigated when institutional regulations are high.  相似文献   

3.
This study evaluates the foundational intellectual structure of franchising research over the last four decades. Based on 1718 articles from a sample of 40 journals, we use co-citation analysis, employed in both multidimensional scaling and hierarchical cluster analysis, to evaluate 67,073 citations and determine the theoretical underpinnings of franchising research. As the results indicate, the retailing literature has had an integral influence on studies related to franchising. To advance this research domain, we develop a three-dimensional typology (franchise structure, consumer exchange, and strategic intention) based on established and emergent franchise-related topics. The typology indicates six suggested topics for examination to advance franchising research based on the domain's accomplishments to date.  相似文献   

4.
High failure rates of digital innovations by start-ups indicate that consumers' initial trust perceptions are make-or-break for their survival. Hence, start-ups have to design adequate business models to manage consumers' initial trust perceptions of digital innovations. Five experiments explore how start-ups can signal trustworthiness in order to overcome low initial trust perceptions and boost adoption. We find three specific design strategies of start-ups' digital business models – customer ratings, benefit communication, and revenue model – to be effective to overcome low initial trust perceptions and to increase adoption of digital innovations. The findings demonstrate that initial trust serves as a critical mediator in the relationship between these design strategies and consumers' adoption intentions. Additionally, the chosen revenue model has differential effects on privacy concerns, which mediate the relationship between revenue model and initial trust. The present empirical insights help start-ups to craft business model design strategies for successful digital innovation launch.  相似文献   

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