Consumer acceptability of dark, firm and dry (DFD) and normal pH beef steaks

The sensory attributes of dark, firm and dry (DFD) and normal pH beef, both raw and fried, were evaluated and compared by a consumer panel (n=64). Consumer sensory evaluations indicated that the general appearance (P<0.05), colour (P<0.001) and acceptability (P<0.01) of raw normal pH steaks were preferred to those of raw DFD steaks. Twice as many panellists preferred the raw normal pH than raw DFD steaks because of the more attractive red colour, compared to the almost black colour of raw DFD steaks. No significant differences were found between the hedonic ratings of the sensory attributes of fried normal pH and fried DFD steaks. It was expected but not confirmed that consumers would find the tenderness of the DFD steaks more acceptable compared to the normal pH steaks. However, when forced to choose, female consumers significantly preferred fried normal pH steaks to fried DFD steaks, presumably because of a better flavour and more acceptable colour.     

Relating consumer preferences to sensory attributes of instant coffee

The sensory profiles of 11 instant coffees including pure coffees (PC), coffee blends (CB) and a chicory instant drink (CID), commercially available in South Africa, were described and quantified. These were then related to consumer preferences (n=199) for the instant coffees using preference mapping. Based on consumer preferences, four consumer groups were identified, “pure coffee lovers” (23%), “coffee blend drinkers” (30%), “general coffee drinkers” (37%) and “not serious coffee drinkers” (10%). The “pure coffee lovers” prefer the more astringent, bitter, roasted, nutty and full-bodied flavour of the pure coffee samples. The less intense coffee flavour character, but higher sweetness and root flavour, typical of chicory blended instant coffee, were attributes that were preferred by the “coffee blend lovers”. The “general coffee drinkers” seem to consume coffee out of habit and are less concerned about the specific sensory properties of the coffee.     

Fried sweetpotato user preferences identified in Nigeria and Ghana and implications for trait evaluation

Fried sweetpotato quality is important for variety adoption in West Africa. To inform breeding efforts, the study developed a product profile for sweetpotato chunk fries using mixed qualitative and quantitative methods. Root characteristics, processing attributes, in-mouth attributes and appearance of fried product were critical to final product quality. Raw roots should be hard, have smooth skin and no off-odours. Peeled roots should be hard to slice and not sticky. Stickiness and moist surface indicate high moisture content, associated with excessive oil absorption during frying. Hard to slice roots connote high dry matter. Fried product should be crisp, slightly sugary and mealy, have a uniform colour with brown tint and not be soggy. Crispness, mealiness and short frying time with limited oil absorption may be functions of starch. Understanding starch characteristics and other attributes that contribute to quality fried sweetpotato is critical for breeding sweetpotato genotypes with superior quality for frying.     

Consumer acceptability,sensory properties and expert quality judgements of Australian Cabernet Sauvignon and Shiraz wines

Background and Aims: This study aimed to determine what sensory attributes most drive consumer and expert acceptance for Cabernet Sauvignon and Shiraz wines. Methods and Results: The sensory attributes of a set of commercial wines were quantified by a trained panel. A subset was assessed blind for liking by 203 consumers and for quality by 67 winemakers. For the total group of consumers, wines with low levels of ‘bitterness’, ‘hotness’, ‘metallic’, ‘smoky’ and ‘pepper’ were preferred. In addition, four consumer clusters were identified, each with different sensory drivers of preference, with the attributes ‘red berry’, ‘floral’, ‘caramel’ and ‘vanilla’ aroma, ‘acidity’, ‘green’ flavour and astringency being of importance in distinguishing the different clusters' acceptance scores. The winemakers' quality scores had little relationship with consumer response, although both groups gave low ratings to wines with Brettanomyces-related flavour. Conclusions: A relatively small set of sensory attributes were of greatest importance to consumer liking, and these generally dominate varietal differences. Winemakers' quality concepts do not closely align with those of the consumers. Significance of the Study: This study identifies sensory properties of red wines which could be maximised as well as those which should be reduced, allowing producers to better meet consumers' preferences.     

Relative importance of texture properties in the sensory quality and acceptance of commercial crispy products

BACKGROUND: Understanding the textural properties of a food can be important for producers and marketers of crispy products. Relationships between texture, overall sensory quality (OSQ) and consumer acceptance of different products have been a field of interest for many authors. Despite this, results of research concerning the importance of texture remain inconclusive. The aim of this study was to evaluate the relationship between texture and other sensory attributes on an example of potato chips and their OSQ and consumer acceptance. To determine which attributes played a dominant role in the OSQ of chips, statistical correlations were calculated. RESULTS: Among the 11 attributes analysed, three had a positive relationship with the OSQ. These were: fried potato odour (r = 0.487), fried potato flavour (r = 0.597) and crispness (r = 0.570). The negative relation was observed for off‐flavour notes (r = ? 0.740; ? 0.693). Among the texture attributes, also negative, but without a dominant influence on OSQ, were hardness and undesirable type of fragmentation. CONCLUSION: Texture properties were found to be significantly correlated with OSQ as well as with consumer acceptance, but other attributes, especially those with negative sensory effects, determined OSQ of the products examined and are of crucial importance for consumer acceptance. Copyright © 2008 Society of Chemical Industry     

Development of a food product profile for boiled and steamed sweetpotato in Uganda for effective breeding

This study sought to understand user preferences of raw, boiled and steamed sweetpotato, a staple food in Uganda. A sequential methodology involving state of knowledge review, gendered food mapping, processing diagnosis and consumer testing was used in Lira and Kamwenge districts. Preferred raw sweetpotato characteristics were large roots (≥ 3 cm diameter) with a sweet taste, smooth skin and hard texture, while mealiness, sweet taste and good sweetpotato smell were important attributes for boiled sweetpotato. Processors, mostly women, highlighted ease of peeling and sappiness of raw roots. There were gender differences in quality characteristic preferences and perceived importance. The released variety, NASPOT 8, had the highest overall liking in Kamwenge and was well liked in Lira. Penalty analysis of consumer data showed that sweetness and firmness were key drivers of overall liking. The results will support breeding programmes in meeting specific end-user product profiles, selection criteria and uptake of new varieties.     

Urban consumer preferences and sensory evaluation of locally produced and imported rice in West Africa

Parboiled rice produced in Ghana is of poor quality and is being overtaken by imported rice. This study sought to investigate consumer preference and relate sensory attributes with consumer acceptability of rice. The majority of consumers preferred imported raw and parboiled rice to that produced locally. Acceptability was influenced by location and gender. Individual preferences of consumers varied and four different segments of consumers with similar liking of the rice samples were identified. The largest three segments (86% of consumers) preferred the imported rice but differed in their preferences for the local rice. A niche segment (14%) mostly preferred traditional local rice. Regression models to predict consumer preference from the sensory panel scores were based on either brown colour of the cooked rice or unshelled paddy in the uncooked form. The models were suitable for three of the consumer segments representing 86% of the consumers. This suggests that while a sensory panel could be used to rapidly monitor consumer acceptability in product development, it was not valid for all consumers. The implications of these findings are discussed.     

Review of knowledge to guide product development and breeding for sweetpotato frying quality in West Africa

This review provides background about sweetpotato in West Africa to identify the current importance and future potential of sweetpotato fried products in the region. We drew on global literature to consider current best practices and health aspects in addition to information from West Africa where frying in the form of large wedges or ‘chunk fries’ is predominant over other forms (i.e. chips (often referred to as crisps in England and the Commonwealth) and ‘French fries’). Chunk fries are produced mostly by female-run microenterprises selling them as a filling snack to roadside and market customers. Boiling, drying and reconstituting in various foods, pounding and consumption of leaves as a vegetable are also important in the region. Further research will inform the development of a product profile for chunk fried sweetpotato and inform breeding strategies to improve sweetpotato for frying and other uses.     

Evaluating instrumental colour and texture of thermally treated New Zealand King Salmon (Oncorhynchus tshawytscha) and their relation to sensory properties

Farmed New Zealand King Salmon (Oncorhynchus tshawytscha) was prepared according to common consumer techniques, namely poached, steamed, microwaved, pan fried (no oil), oven baked (no oil) and deep fried (in sunflower oil). Colour and texture were measured instrumentally and a sensory evaluation comprising of a generic QDA was conducted for the intensity and overall liking of the properties of colour, texture, flavour and aroma.During the thermal treatment (cooking), the outer colour of the King Salmon fillets became lighter, more red and yellow. Thermal treatment increased the texture firmness, chewiness and springiness of King Salmon as measured by texture analyser. Overall, the sensory panel preferred the oven baked King Salmon but least liked the poached and microwaved King Salmon. The instrumental texture measurements of the cooked King Salmon were closely linked with the texture ratings from the sensory panel. These experiments provide useful data for determining the optimal preparation techniques that in turn can facilitate the farming of NZ King Salmon to directly benefit the consumer.     

Use of healthier fats in biscuits (olive and sunflower oil): changing sensory features and their relation with consumers' liking

The aim of this study was to evaluate consumer acceptability of biscuits when saturated fat was replaced by olive or sunflower oil and to determine the sensory characteristics responsible for changes in acceptability. Ninety seven consumers evaluated the acceptability of six biscuit samples varying in the fat source (dairy shortening, olive oil and sunflower oil) and fat content (10.6% and 15.6%). Using a Check All That Apply question (CATA), consumers also evaluated sensory properties of biscuits. Results indicated that the replacement of saturated fat (dairy shortening) by vegetable oils had an effect on biscuit acceptability which depended on biscuit fat content. According to biscuits' acceptability data, three different clusters of consumers were identified. By using a multiple factor analysis, the relationship among sensory CATA data and acceptability of each cluster explained the different acceptability patterns of consumers. For most of consumers acceptability was related to attributes “crispy”, “easy to chew” and “biscuit flavour” which, for one group were perceived in shortening biscuits and, for another in both olive and shortening biscuits. However, for the third group of consumers, acceptability was only related to flavour attributes like “roasted flavour” or “biscuit flavour” that were perceived in vegetable oil biscuits which were the preferred biscuits while, shortening biscuits were disliked and perceived as having an “off flavour”.     

Identification of Drivers of Liking for Bar‐Type Snacks Based on Individual Consumer Preference

Understanding consumer hedonic responses on food products are of greatest interests in global food industry. A global partial least square regression (GPLSR) had been well accepted method for understanding consumer preferences. Recently, individual partial least square regression (IPLSR) was accepted as an alternative method of predicting consumer preferences on given food product, because it utilizes the individual differences on product acceptability. To improve the understanding of what constitutes bar‐type snack preference, the relationship between sensory attributes and consumer overall liking for 12 bar‐type snacks was determined. Sensory attributes that drive consumer product likings were analyzed using averaged‐consumer data by GPLSR. To facilitate the interpretation of individual consumer liking, a dummy matrix for the significant weighted regression coefficients of each consumer derived from IPLSR was created. From the application of GPLSR and IPLSR, current study revealed that chocolate and cereal‐flavored bars were preferred over fruit‐flavored bars. Attributes connected to chocolate flavor positively influenced consumer overall likings on the global and individual consumer levels. Textural attributes affected liking only on the individual level. To fully capture the importance of sensory attributes on consumer preference, the use of GPLSR in conjunction with IPLSR is recommended.