FROM THE LITERATURE: Terry Henner,Column Editor

ABSTRACT

In spring 2015, a 45-question survey was e-mailed to 585 medical students at the University at Buffalo (UB) in order to gauge their use of library spaces, resources, equipment, and services at UB’s Health Sciences Library and plan for a library space located within a new medical school building. Students’ self-reported use of the library during the academic year is presented along with the features they would like to see in their ideal library space. The responses generated in the survey are a barometer of current use and will be used in the planning process.     

Changing Models of Library Education to Benefit Rural Communities

ABSTRACT

Rural libraries whose librarians have expertise in digital literacy and a deep understanding of unique communities contribute to improving quality of life for residents. However, many library education programs do not include the development of students as future leaders of community growth. In this article we describe efforts to build on prior research in the Appalachian region. Offered by Texas Woman’s University School of Library and Information Studies (TWU SLIS), a designated Hispanic-serving institution in Texas, the program extends library roles by getting librarians out into their communities, working with community leaders and residents to facilitate needed and wanted change.     

Promoting Library Visibility Through Creative Programing

Abstract

Digital libraries and their librarians face a challenge to remain visible to users since almost all their resources can be accessed without having to visit the library space. Libraries with a primarily electronic collection can promote their visibility through creative programing that draws people into the library space or provides opportunities for users to engage with librarians. A new, primarily digital academic health sciences library shares its experiences with developing creative user events and programs to promote the library’s visibility.     

Virtually the Same: Comparing the Effectiveness of Online Versus In-Person Library Tours

ABSTRACT

The use of virtual or Web-based tours is on the rise in academic libraries, but with the loss of face-to-face contact and direct experience with the library's physical spaces, questions abound about this format's efficacy. Do online tour experiences measure up to those of a guided, face-to-face tour? Do online tours help mold students' perceptions of the library, while imparting important practical knowledge about the library's resources and services? Librarians at Kent State University in Kent, Ohio, recently confronted these questions, as they added an option for an online library tour to a large library tour program for freshman that had previously been offered strictly through guided, librarian-led tours. This paper presents the results of a preliminary study comparing the efficacy of learning and affective outcomes between face-to-face library tours and online library tours at Kent State University.     

A Comprehensive Plan for Library Support of Online and Extended Education

ABSTRACT

Acknowledging Arizona State University's (ASU) long-term goal of 100,000 students in online degree programs and recognizing the 8 new 100% online undergraduate programs slated to come online in 2010, ASU Libraries is planning for the continued integration and relevance of the library to online students and programs. During the summer and fall of 2009, the ASU Libraries Task Force for Online and Extended Education met to develop the elements of a Comprehensive Plan for Library Support of Online Programs. The plan includes: (1) guiding principles for library support of online and extended education; (2) a needs assessment and environmental scan; and (3) a sustainable and scalable plan for library support of the online programs. This article discusses the process of developing the comprehensive plan.     

Providing a State-Wide Digital Library

Summary

The State Library of Delaware has brought DelAWARE: The Digital Library of the First State into being in regular, steady increments. Providing a digital library for a state library network, no matter how small, is always a project both blessed with support systems and fraught with unforeseen obstacles. You just never know what will happen next or who will show up to save the day.

By steadfastly working and collaborating with all partners (librarians, vendors, state agencies), De/AWARE: The Digital Library of the First State is being brought into existence, a product at a time. By addressing the needs and difficulties of its users, the digital library grows into something uniquely useful for the state and its citizens.     

Outreach to Distance Learners

Summary

It is the responsibility of any institution offering distance education programs to provide library resources and services for its students. In contrast to traditional students who can find the library on a campus map and go there, distance learners need orientation in order to “find their way” to their library. Librarians must be proactive in their efforts to make the library visible and accessible to these students. Library resources and services must be made available in ways compatible with the needs of students in these programs. The processes of designing, marketing, providing and evaluating appropriate library services demand continuous outreach to the distance education community.     

Library Management in Trivandrum,India

ABSTRACT

The authors present assessment strategies, research results, and decision making in the process of building a website and formalizing management procedures for a library in Kerala, India serving a significant number of deaf students. The strategies include user interviews and developing user experience personas, collecting and incorporating examples from other library sites in building a new website, and communicating new methods of managing and promoting library resources to the university community. The co-presenters encountered difficulties and some resistance regarding their suggestions for changes in the website as well as the public and technical services offered by the library due to differences in infrastructure and expectations in academic culture.     

Strategies for sustainable funding: a metadata review of the independent library district model

ABSTRACT

Public libraries have seen a decline in public funding, relying on a mixture of external types of funding to keep services running. With state and local governments continuing to face financial pressures, some libraries have explored alternative ways to maximize funding, by forming library districts. This report aimed at exploring library districts in three states, Colorado, Michigan, and Oregon, which have similar funding structures. The report found more stable and predictable funding patterns in library districts versus their counterparts and provides evidence that is a strong alternative for public libraries seeking a change in the way they obtain funds.     

Getting Our Foot (Back) in the Door: Reestablishing a Freshman Instruction Program

SUMMARY

In 1999, librarians at the University of Alabama (UA) developed a program to reintroduce library instruction into the English Department's mandatory Freshman Composition Program. This article discusses the development, execution, outcome, and assessment of the program and includes tips for developing a similar program. Through negotiation and open discussion with the Director of Freshman English, the library successfully convinced the Director to allow a program of instruction back into the English 101 program. Library instruction sessions were paired with one of the essays/assignments common to all English 101 classes. A survey conducted to assess the library's efforts concluded that the instruction had a positive effect on students' understanding of library resources.     

Providing Help in Hard Times: A Blueprint for Successful Strategic Planning

ABSTRACT

In response to a lack of funding during the 2007–2009 recession, many library systems reduced or eliminated professional and library support positions. Traditional outcome measurements were not sufficient to convince tax-depleted legislatures to allocate more funds to libraries. In response to the crisis authors recommended cost-saving measures and tactics for perception management. Studies have shown that the demand for library services increases during times of economic hardship. The production of a strategic plan justifying budget requests is necessary in those times, and should be accompanied by efforts to secure endowment and donation opportunities. This column provides a table or “blueprint for successful strategic planning” that matches goals, actions and measurement criteria.     

A Statewide Analysis of North Carolina Public Libraries and Their Response to the Opioid Epidemic

ABSTRACT

This study sought to investigate the opioid epidemic impact on North Carolina public libraries. Libraries in half of all 100 counties were chosen through a random, geographically systematic process, and structured interviews were completed with library directors. Twenty directors were interviewed, representing 28 counties. All reported their communities were affected; nine reported direct impacts on library function. Fifteen directors felt libraries should be involved in response; some felt Narcan administration was beyond library purview. Two libraries reported having Narcan available; five reported providing staff training. Given librarians’ willingness to respond, it is time to provide necessary support for those efforts.     

ABD or EdD? A Model of Library Training for Distance Doctoral Students

ABSTRACT

Libraries have been struggling for years to move beyond 1-shot library training. In spite of efforts in the last decade to promote information literacy for undergraduate and graduate students alike, libraries more often than not are still not reaching the goals articulated in the Association of College & Research Libraries's information literacy standards. The problems are compounded when institutions serve students who also happen to be taking part or all of their classes online or at field-based sites. The model for providing a library training program for students in the Doctor of Education (EdD) program in a distance program focuses on providing students with training that builds sequentially and developmentally at the points of need for students in the 1st year of classes and provides additional support for students once they have completed their course work. This multistepped approach is designed to help doctoral students throughout the doctoral process.     

21st Century Readers' Aids: Past History and Future Directions

ABSTRACT

This article provides a brief history of the development of library subject guides (often referred to as pathfinders) from the late 1800s to the present. During this period, subject guides have changed both their focus and format. The needs of academic institutions at the turn of the 20th century were very different than they are today, and technology that was non-existent then has become ubiquitous. Much can be learned from studying the evolution of these important library tools and looking to the future as they mature even further.     

Basic Marketing and Promotion Concepts

SUMMARY

Librarians need to embrace marketing and promotion to better understand customers' needs and to communicate with them regarding the services libraries offer. This chapter discusses basic marketing concepts and adapts them to the non-profit library environment. The marketing process, including the development of a marketing plan and the utilization of the marketing mix to develop tactics for promoting library services, is reviewed. The chapter lays the groundwork for subsequent articles, where authors employ these promotional techniques to develop and implement successful campaigns for promoting electronic resources.     

We Cannot See Them,But They Are There

Abstract

Distance learners are a unique target-population for the marketing of library services and resources. Because these patrons do not visit the library often, if at all, it is crucial to actively promote the library resources and services available to them. Marketing strategies for distance learning library services need to take a multifaceted approach to reach distance learners in as many ways as possible, and collaboration with various groups and departments on campus is an important part of the process. Promotion of distance library services can take advantage of high-tech options, but it should also work in the realm of “traditional” publicity as well.     

Impacts of an Information Commons on an Academic Library's Service Points

Abstract

The impacts of technology upon traditional library resources are sometimes unexpected. The library at California's University of the Pacific discovered that usage of print materials was dwindling, even though the addition of a 50-station “Information Commons” had bolstered overall library use. At first it was anticipated that the circulation desk might, within several years, be downsized into a mere information kiosk. Nevertheless, a study of the two service points-the Information Commons and the Circulation Desk-concluded that patrons still seek library services with a personal touch and continue to demand print materials. A “user satisfaction” survey revealed no mandate from users for the abandonment of print materials. As in the past, the services of the circulation desk have adapted to fit its users.     

Implementing an Electronic Reserves Pilot Program at Christopher Newport University

Abstract

Implementing any new service or technology can require a process of trial and error. Often, it is useful to introduce the service as a pilot project, so that the staffing issues and technical details can be worked out prior to fullscale implementation. This is especially important at times when staffing and/or budgetary circumstances are uncertain. Doing so can give the library the ability to test technologies and assess the staffing and procedural impacts of a new service, and to make necessary adjustments in the process. At Christopher Newport University, that was the approach taken to implementing electronic reserves services.