Make new friends or keep the old: Gender and personality differences in social networking use

The present study examined the influence of gender and personality on individuals’ use of online social networking websites such as Facebook and MySpace. Participants were 238 undergraduate students who reported being members of Facebook, MySpace, or both. Based on prior research examining online behavior, we expected that gender and scores on the Big Five personality scale would moderate online social networking behavior. The results supported our predictions. Specifically, men reported using social networking sites for forming new relationships while women reported using them more for relationship maintenance. Furthermore, women low in agreeableness reported using instant messaging features of social networking sites more often than women high in agreeableness, whereas men low in openness reported playing more games on social networking sites compared to men high in openness. Overall, these results indicate the importance of examining individual differences in online behavior.     

Who uses Facebook? An investigation into the relationship between the Big Five, shyness, narcissism, loneliness, and Facebook usage

The unprecedented popularity of the social networking site Facebook raises a number of important questions regarding the impact it has on sociality. However, as Facebook is a very recent social phenomenon, there is a distinct lack of psychological theory relating to its use. While research has begun to identify the types of people who use Facebook, this line of investigation has been limited to student populations. The current study aimed to investigate how personality influences usage or non-usage of Facebook. The sample consisted of 1324 self-selected Australian Internet users (1158 Facebook users and 166 Facebook nonusers), between the ages of 18 and 44. Participants were required to complete an online questionnaire package comprising the Big Five Inventory (BFI), the Narcissistic Personality Inventory - 29-item version (NPI-29), the Revised Cheek and Buss Shyness Scale (RCBS), and the Social and Emotional Loneliness Scale for Adults - Short version (SELSA-S). Facebook users also completed a Facebook usage questionnaire. The results showed that Facebook users tend to be more extraverted and narcissistic, but less conscientious and socially lonely, than nonusers. Furthermore, frequency of Facebook use and preferences for specific features were also shown to vary as a result of certain characteristics, such as neuroticism, loneliness, shyness and narcissism. It is hoped that research in this area continues, and leads to the development of theory regarding the implications and gratifications of Facebook use.     

A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage

Social networking sites (SNS) are quickly becoming one of the most popular tools for social interaction and information exchange. Previous research has shown a relationship between users’ personality and SNS use. Using a general population sample (N = 300), this study furthers such investigations by examining the personality correlates (Neuroticism, Extraversion, Openness-to-Experience, Agreeableness, Conscientiousness, Sociability and Need-for-Cognition) of social and informational use of the two largest SNS: Facebook and Twitter. Age and Gender were also examined. Results showed that personality was related to online socialising and information seeking/exchange, though not as influential as some previous research has suggested. In addition, a preference for Facebook or Twitter was associated with differences in personality. The results reveal differential relationships between personality and Facebook and Twitter usage.     

Mirror or Megaphone?: How relationships between narcissism and social networking site use differ on Facebook and Twitter

As research on the connection between narcissism and social networking site (SNS) use grows, definitions of SNS and measurements of their use continue to vary, leading to conflicting results. To improve understanding of the relationship between narcissism and SNS use, as well as the implications of differences in definition and measurement, we examine two ways of measuring Facebook and Twitter use by testing the hypothesis that SNS use is positively associated with narcissism. We also explore the relation between these types of SNS use and different components of narcissism within college students and general adult samples. Our findings suggest that for college students, posting on Twitter is associated with the Superiority component of narcissistic personality while Facebook posting is associated with the Exhibitionism component. Conversely, adults high in Superiority post on Facebook more rather than Twitter. For adults, Facebook and Twitter are both used more by those focused on their own appearances but not as a means of showing off, as is the case with college students. Given these differences, it is essential for future studies of SNS use and personality traits to distinguish between different types of SNS, different populations, and different types of use.     

Use of Facebook,Tuenti, Twitter and Myspace among young Spanish people

This research describes and analyses the use made by young Spanish people of Tuenti, Facebook, Twitter and Myspace, exploring several variables: level of functional knowledge; frequency of use; place of use; reason for use; purpose and main activity; recipients of communication; degree of difficulty, satisfaction and preference; and intentions regarding future use. We designed and administered an online questionnaire to 757 students enrolled in secondary education (7th–11th levels and Vocational Education and Training) at seven educational centres. The results show that young Spanish people know about and use social networks on a daily basis. Tuenti was the one used with most frequency, followed by Facebook and Twitter. Myspace was the least known and used. Female subjects had a greater functional knowledge of these networks and reported a higher regular use of them. Participants used the social networks in their homes and preferred Tuenti because it is easy to use, allows them to communicate with friends and classmates and provides them with acceptable satisfaction as regards their need for prestige, acceptance and approval through the creation and maintenance of groups of friends and the publication of their achievements and self-realisations. The implications of the results obtained for psychological and social development are discussed.     

Personality and social characteristics of Facebook non-users and frequent users

Facebook is currently the largest social networking website with an estimated one billion of monthly active users in 2012. While most of the prior research has explored characteristics of Facebook users, less is known about the characteristics of individuals who do not use Facebook. The current study examined personality and social factors that might influence the decision to use Facebook and explored differences between Facebook non-users and frequent users. Online questionnaires examining levels of trust and self-disclosure, number of intimate friendships, peer usage of Facebook and scores on overt and covert narcissism were used for the purpose of the study. The results showed that non-users and frequent users differed on several social and personality characteristics. Facebook non-users had lower tendency to self-disclose, fewer peers participating in the social network and higher covert narcissistic traits. Frequent Facebook users scored higher on overt narcissism and reported more intimate friendships than non-users, indicating that close friendships might actually extend to social networks and contribute to a feeling of closeness and intimacy between friends in both an online and offline context.     

Students’ self-presentation on Facebook: An examination of personality and self-construal factors

The present research seeks to extend existing theory on self-disclosure to the online arena in higher educational institutions and contribute to the knowledge base and understanding about the use of a popular social networking site (SNS), Facebook, by college students. We conducted a non-experimental study to investigate how university students (N = 463) use Facebook, and examined the roles that personality and culture play in disclosure of information in online SNS-based environments. Results showed that individuals do disclose differently online vs. in-person, and that both culture and personality matter. Specifically, it was found that collectivistic individuals low on extraversion and interacting in an online environment disclosed the least honest and the most audience-relevant information, as compared to others. Exploratory analyses also indicate that students use sites such as Facebook primarily to maintain existing personal relationships and selectively used privacy settings to control their self-presentation on SNSs. The findings of this study offer insight into understanding college students’ self-disclosure on SNS, add to the literature on personality and self-disclosure, and shape future directions for research and practice on online self-presentation.     

How lonely people use and perceive Facebook

This study examined the relationship between loneliness and various aspects of Facebook use including use activity, self-disclosure, attitudes, and satisfaction. Data were collected through an online survey among adult Facebook users (N = 536). Results revealed that loneliness was associated with a fewer number of Facebook friends and a less overlapping between Facebook and offline friends. Loneliness was inversely related to communicating activities but not significantly to presenting activities. Also, lonely people tended to engage in positive self-disclosure less but negative self-disclosure more. Although lonely people viewed Facebook as more useful for self-disclosure and social connection, their satisfaction of Facebook use was lower than their counterparts.     

Another brick in the Facebook wall – How personality traits relate to the content of status updates

Status updates represent a new form of one-to-many communication which is widely used among members of social networking sites (SNS). The present study investigated the question of who in particular uses the self-presentational opportunities of this feature and which users engage in riskier self-disclosures than others. Combining questionnaire and content analysis, we related self-reports on users’ personality traits (extraversion, narcissism, self-efficacy, need to belong, need for popularity) to the actual use of Facebook status updates. Results showed that higher degrees of narcissism led to deeper self-disclosures and more self-promotional content within these messages. Users with higher need to belong disclosed more intimate information in status updates, while perceived efficacy of self-presentation was negatively related to the mass suitability of postings. Findings extend prior research on personality and SNS usage with regard to dynamic features and content differences in online self-presentation.     

More Than Friends: Popularity on Facebook and its Role in Impression Formation

Social networking sites such as Facebook are becoming increasingly popular and important but it remains unclear which aspects of profiles convey information used to form impressions. This study expands on research investigating the role of popularity online and its impact on perceptions of targets' personality and appearance. Facebook profile owners' popularity was manipulated via number of friends and photos, and type of wall activity. Participants were 102 undergraduates who viewed 4 Facebook profiles (a popular and unpopular male and female) and judged the individuals represented by each. Popular targets were perceived to be more socially and physically attractive, extroverted and approachable than unpopular targets. Findings mirror offline effects and provide clues as to how profiles are examined and information extracted.     

Young Bilinguals' Language Behaviour in Social Networking Sites: The Use of Welsh on Facebook

Social networking sites feature significantly in the lives of many young people. Where these young people are bilingual, social networking sites may have an important role to play in terms of minority language use and in shaping perceptions of that language. Through a quantitative and qualitative study, this paper investigates the use of language in social networking sites by young Welsh speakers, focussing particularly on Facebook. Language choice and behaviour, factors influencing that behaviour, and attitudes towards use of the Welsh language in Information Technology are explored. The data suggests that there are a number of different factors at play, and that it is necessary to consider language behaviour in social networking sites in the context of offline language behaviour.     

Personality and positive orientation in Internet and Facebook addiction. An empirical report from Poland

Nowadays the Internet is used more and more. The use that becomes the most popular is social networking sites. The main aim of our two studies is to find an answer to the question of whether personality and positive orientation are linked to Internet and Facebook addiction. Two studies were conducted, verifying the effects of personality traits and positive orientation on these two kinds of addiction. Study 1 involved 631 participants and Study 2 involved 452. The Bergen Facebook Addiction Scale, the Internet Addiction Test, the Short Personality Scale, and the Positive Orientation Scale were used. Our results indicate that lower positive orientation, conscientiousness, emotional stability, and openness to experience are related to problematic use of both Internet and Facebook. What is more, extraversion and agreeableness are connected only with problematic Internet use.     

Subjective well-being and social media use: Do personality traits moderate the impact of social comparison on Facebook?

The purpose of the study was to explore whether personality traits moderate the association between social comparison on Facebook and subjective well-being, measured as both life satisfaction and eudaimonic well-being. Data were collected via an online questionnaire which measured Facebook use, social comparison behavior and personality traits for 337 respondents. The results showed positive associations between Facebook intensity and both measures of subjective well-being, and negative associations between Facebook social comparison and both measures of subjective well-being. Personality traits were assessed by the Reinforcement Sensitivity Theory personality questionnaire, which revealed that Reward Interest was positively associated with eudaimonic well-being, and Goal-Drive Persistence was positively associated with both measures of subjective well-being. Impulsivity was negatively associated with eudaimonic well-being and the Behavioral Inhibition System was negatively associated with both measures of subjective well-being. Interactions between personality traits and social comparison on Facebook indicated that for respondents with high Goal-Drive Persistence, Facebook social comparison had a positive association with eudaimonic well-being, thus confirming that some personality traits moderate the association between Facebook social comparison and subjective well-being. The results of this study highlight how individual differences in personality may impact how social comparison on Facebook affects individuals’ subjective well-being.     

A comparative study of three social networking websites

Recently, the number of social networking sites is rapidly increasing, and the number of users joining these sites is dramatically increasing as well. This paper aims at comprehensively comparing three social networking sites, and provides an in-depth analysis. We compare three of the most popular social networking sites, i.e., Facebook, Twitter and MySpace. Specifically, we evaluate those social networking sites based on four criteria (i.e., navigation, interactivity, source credibility and intelligence). For each criterion, we propose a list of measures for the comparison. The comparison essentially explores the differences and commonalities among those social networking sites. Based on the analysis of the comparison, a user study is conducted to evaluate the three websites.     

The effects of personality traits,self-esteem,loneliness, and narcissism on Facebook use among university students

This study examined the relationship between three of the “Big Five” traits (neuroticism, extraversion, and openness), self-esteem, loneliness and narcissism, and Facebook use. Participants were 393 first year undergraduate psychology students from a medium-sized Australian university who completed an online questionnaire. Negative binomial regression models showed that students with higher openness levels reported spending more time on Facebook and having more friends on Facebook. Interestingly, students with higher levels of loneliness reported having more Facebook friends. Extraversion, neuroticism, self-esteem and narcissism did not have significant associations with Facebook use. It was concluded that students who are high in openness use Facebook to connect with others in order to discuss a wide range of interests, whereas students who are high in loneliness use the site to compensate for their lack of offline relationships.     

A study of Facebook Groups members’ knowledge sharing

There have been many studies focusing on individuals’ knowledge sharing behavior in the organizational setting. With the rapid prevalence of social networking sites, many people began to express their thoughts or share their knowledge via Facebook website. Facebook is an open environment which does not provide any immediate monetary benefits to its users. Its Groups members’ knowledge sharing behavior could be different from the ones in organizations. We proposed a research model to examine factors which promote the Facebook Groups users’ willingness to share knowledge. The factors in the study include extrinsic motivation, social and psychological forces, and social networking sharing culture. We used PLS to test our proposed hypotheses based on 271 responses collected through an online survey. Our results indicated that reputation would affect knowledge sharing attitude of Groups members and sense of self-worth would directly and indirectly (through subjective norm) affect the attitude. In addition, social networking sharing culture (fairness, identification, and openness) is the most significant factor, not only directly affecting knowledge sharing intention, but also indirectly influencing the sharing intention through subjective norm and knowledge sharing attitude.     

Social media and the introductory statistics course

The popularity of social networking sites such as Facebook, Twitter, and YouTube begs the question of how such sites might be used for educational purposes within classroom settings. This paper presents a review of some of the educational uses of Facebook, Twitter, and YouTube within college classrooms. Because of the lack of published reports on the use of social media within statistics classrooms, the authors share their own examples of how social media can be used within the introductory statistics classroom, and they outline recommendations and considerations for other instructors who might want to explore the use of social media in their own courses.     

Strategic self-presentation on Facebook: Personal motives and audience response to online behavior

People have always been concerned with their social image and engaged in strategic self-presentation (Goffman, 1959), but the growth of social networking sites (SNS) has had a major influence on such social endeavors. When people choose how to present themselves online, they use strategies and make choices that influence the liking and respect they receive from others. We examine a model that links: (a) motives for self-presentation, (b) actual online behavior on Facebook, and (c) feedback: social network members' responses (“likes,” comments). One hundred and fifty-six undergraduates (37 males, 119 females, mean age = 24.5) reported on their last three Facebook status updates (468 status updates overall). Based on structural equation modeling, we found that performance goals predict increased levels of self-enhancement on Facebook and increased levels of social feedback – “likes” and comments by others. Mastery goals do not predict increased levels of self-derogation (posting negative contents about self), but those who do choose to derogate also receive increased numbers of “likes” and comments from their network friends.     

Don't Judge a (Face)Book by its Cover: Exploring judgement accuracy of others' personality on Facebook

With interaction across social networking sites (SNSs) becoming more prominent, the ability to accurately judge another's personality through these digital platforms is an important area of investigation. A number of studies demonstrate that SNSs can be an effective means of communicating information on personality (Evans, Gosling & Carroll, 2008). Much less research has examined the online cues that people use when forming their impressions of another's personality. The current research adopted a mixed methods approach to examine 1) accuracy of first impressions formed on the basis of viewing a person's Facebook behaviour and 2) how judgements are formed. Findings suggested that the traits of openness and conscientiousness can be judged most accurately through observing Facebook behaviour. To explore the cues used in forming personality judgements, thematic analysis was undertaken. This revealed six information ‘cues’ including; (1) vocabulary of target, (2) photographs, (3) written online interactions, (4) relationships with others, (5) health status and, (6) occupational status. Findings are discussed in terms of Funder's Realistic Accuracy Model (1995, 1999) along with limitations and suggestions for future research.