| 基于双向成本分担的绿色供应链运营策略研究 |
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| 引用本文： | 闵杰,杨冉,欧剑,曹宗宏.基于双向成本分担的绿色供应链运营策略研究[J].工业工程,2021,24(4):36-44. |
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| 作者姓名： | 闵杰 杨冉 欧剑 曹宗宏 |
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| 作者单位： | 安徽建筑大学 数理学院，安徽 合肥 230601 |
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| 基金项目： | 国家自然科学基金面上资助项目(71571002, 71771003)；安徽省自然科学基金面上资助项目(1808085MG215, 1908085MG228)；安徽省高校优秀拔尖人才培育资助项目(gxyqZD2019058)；安徽省高校人文社会科学研究资助项目(SK2018JD16)；安徽省学术和技术带头人及后备人选科研活动经费资助项目(2018H183)；安徽建筑大学人才启动基金资助项目(2019QDZ04) |
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| 摘 要： | 考虑市场需求受产品的绿色水平、宣传力度和价格等因素影响，采用Stackelberg博弈方法，研究制造商的绿色水平投入成本和零售商的宣传成本相互分担契约下的绿色供应链运营策略。结果表明，双向成本分担契约不仅可以提升供应链成员和供应链整体的绩效，而且优于单向成本分担契约；在双向成本分担契约中，制造商通过提高产品批发价格来提高自身利润，从而导致产品零售价格提高，降低消费者效用；当消费者对产品的绿色水平、宣传力度敏感时，供应链成员通过提高产品的绿色水平与宣传力度来增加产品需求，从而达到提升供应链成员利润以及供应链整体利润的目的。
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| 关 键 词： | 绿色供应链 双向成本分担 帕累托改进 |
| 收稿时间： | 2020-03-16 |
A Research on Green Supply Chain Operation Strategy Based on Two-way Cost Sharing |
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| MIN Jie,YANG Ran,OU Jian,CAO Zonghong.A Research on Green Supply Chain Operation Strategy Based on Two-way Cost Sharing[J].Industrial Engineering Journal,2021,24(4):36-44. |
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| Authors: | MIN Jie YANG Ran OU Jian CAO Zonghong |
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| Affiliation: | School of Mathematics & Physics, Anhui Jianzhu University, Hefei 230601, China |
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| Abstract: | Considering that the market demand is affected by product's green level, publicity intensity and price, the Stackelberg game method is used to investigate the green supply chain operation strategy under the contract of mutual sharing of the manufacturer's green level input cost and retailer's publicity cost. The results show that the two-way cost sharing contract can not only improve the performance of supply chain members and the overall supply chain, but is also better than the one-way cost sharing contract. In the two-way cost sharing contract, manufacturers increase their profits by increasing the wholesale price of products, which leads to product's retail prices increase and the consumer utility reduction; when consumers are sensitive to the green level and publicity intensity, supply chain members will increase product demand by improving the level of both, so as to achieve the purpose of improving the profits of supply chain members and the overall profits of the supply chain. |
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| Keywords: | green supply chain two-way cost sharing Pareto improvement |
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