| 基于大数据的IPTV精准营销方案研究与应用 |
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| 引用本文： | 于洪涌,闻剑峰,蔡鑫,邱晨旭.基于大数据的IPTV精准营销方案研究与应用[J].电信科学,2016,32(12):37-42. |
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| 作者姓名： | 于洪涌 闻剑峰 蔡鑫 邱晨旭 |
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| 作者单位： | 中国电信股份有限公司上海研究院，上海 200122 |
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| 摘 要： | 分析了大数据技术在IPTV精准营销中的应用，因地制宜地制定了“Hadoop大数据平台+爬虫技术+建模工具”的框架方案，并对方案中的关键点和整个数据分析建模过程在现网中的应用进行了深入分析。在IPTV精准营销中取得了较好的效果，具有较高的应用价值。
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| 关 键 词： | 大数据技术 数据建模 IPTV 精准营销 |
Research and application of IPTV precision marketing based on big data |
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| Hongyong YU,Jianfeng WEN,Xin CAI,Chenxu QIU.Research and application of IPTV precision marketing based on big data[J].Telecommunications Science,2016,32(12):37-42. |
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| Authors: | Hongyong YU Jianfeng WEN Xin CAI Chenxu QIU |
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| Affiliation: | Shanghai Research Institute of China Telecom Co., Ltd., Shanghai 200122, China |
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| Abstract: | The big data technology in IPTV precision marketing was analyzed. According to local conditions, the framework solution of“Hadoop big data platform + Web crawler + modeling tool”was developed. The key points of the solution and the whole data modeling process were analyzed. Good results were achieved in IPTV precision marketing, and higher application value was gained. |
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| Keywords: | big data technology data modeling IPTV precision marketing |
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