| 卷烟营销市场化取向改革政策研究 |
| |
| 引用本文： | 郭兴堃,李健,郭靖,张辉.卷烟营销市场化取向改革政策研究[J].中国烟草学报,2015,21(4):94-98. |
| |
| 作者姓名： | 郭兴堃 李健 郭靖 张辉 |
| |
| 作者单位： | 1 湖南农业大学经济学院, 长沙 410128; |
| |
| 摘 要： | 围绕改革政策设计,简要回顾了烟草行业市场化取向改革的理论基础与现实背景,对行业改革政策的思路、任务、步骤等进行解析,力图勾勒出卷烟营销市场化取向改革的发展路径。针对改革面临的困难提出了对策,对改革进行了展望。
|
| 关 键 词： | 卷烟 营销 改革 政策 |
| 收稿时间： | 2014-11-21 |
Research on the policy of market-oriented cigarette marketing reform |
| |
| Affiliation: | 1 College of Economics, Hunan Agricultural University, Changsha 410128, China;2 Hunan Tobacco Company, Changsha 410004, China;3 China Cigarette Sales and Marketing Corporation, Beijing 100055 |
| |
| Abstract: | This paper reviewed the theoretical basis and practical background for the market-oriented reform in China's tobacco industry with emphasis on the design of such reform policies. Basic thinking, tasks and implementation steps of the reform were investigated and analyzed in an attempt to draft a roadmap for the market-oriented reform of cigarettes sales. Policy suggestions were made for overcoming difficulties facing the tobacco industry. |
| |
| Keywords: | |
| 本文献已被 CNKI 等数据库收录！ |
| 点击此处可从《中国烟草学报》浏览原始摘要信息 |
|
点击此处可从《中国烟草学报》下载全文 |
|
