| 循环经济视角下农产品品牌营销新思路 |
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| 引用本文： | 李亚子.循环经济视角下农产品品牌营销新思路[J].农业工程,2018,8(11):143-145. |
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| 作者姓名： | 李亚子 |
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| 作者单位： | 西安培华学院，陕西 西安710125 |
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| 摘 要： | 循环经济是按照自然生态系统物质循环和能量流动规律重构经济系统。在循环经济视角下，注重农产品的品牌营销，提升农产品的生态价值，塑造农产品的品牌，扩大农产品市场，有助于构建现代化的农业体系。基于循环经济视角，该文首先分析了农产品品牌营销的战略价值与意义；其次分析了农产品品牌营销的现状，并诊断农产品品牌营销的主要瓶颈；最后尝试探索农产品品牌营销的新思路。
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| 关 键 词： | 循环经济 农产品 品牌营销 |
New Thinking on Brand Marketing of Agricultural Products from Perspective of Circular Economy |
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| LI Yazi.New Thinking on Brand Marketing of Agricultural Products from Perspective of Circular Economy[J].Agricultural Engineering,2018,8(11):143-145. |
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| Authors: | LI Yazi |
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| Abstract: | Circular economy is to reconstruct economic system according to laws of material circulation and energy flow in natural ecosystem.From perspective of circular economy，focusing on brand marketing of agricultural products，enhancing ecological value of agricultural products，shaping brand of agricultural products and expanding market of agricultural products will help to build a modern agricultural system.Based on perspective of circular economy，firstly，strategic value and significance of brand marketing of agricultural products was analyzed.Secondly，current situation of brand marketing of agricultural products was analyzed and main bottlenecks of brand marketing of agricultural products were diagnosed.Finally，new ideas of brand marketing of agricultural products were tried to explored. |
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