| 医院图书馆拓宽推广渠道的方式和措施 |
| 投稿时间：2015-12-23 点此下载全文 |
| 引用本文：赵小璐,夏武青.医院图书馆拓宽推广渠道的方式和措施[J].医学信息学杂志,2016,37(4):79-82 |
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| 中文摘要:阐述医院图书馆拓宽推广渠道的必要性,介绍图书馆界发展的新趋势及网站、微博、微信平台和移动图书馆等推广渠道,说明这些渠道对医院图书馆的作用。探讨如何根据自身需要选择渠道、专人负责渠道推广、平台宣传到位、做好推广内容的组织管理和突出主动服务、个性化服务等5个方面拓宽推广渠道的措施。 |
| 中文关键词:医院图书馆 推广渠道 移动图书馆 个性化服务 |
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| Methods and Measures for Hospital Libraries to Expand Promotion Channels |
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| Abstract:The paper states the necessity for hospital libraries to expand their promotion channels, introduces the new development trend of the library circle and promotion channels such as websites, micro-blogs, WeChat and mobile libraries, and explains the roles of these channels for hospital libraries. Also, it discusses how to choose a channel according to actual situations of a hospital and introduces measures for expanding the promotion channels from five aspects: special personnel in charge of channel promotion, good advertising through platforms, organization and management of promoted contents, highlighting initiative services and personalized services, etc. |
| keywords:Hospital library Promotion channels Mobile library Individual service |
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